Home Improvement · documented result
$531K
YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
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Documented work, viewed one story at a time
Qualified inquiries, booked opportunities and revenue that actually closed — the numbers a business owner can check against their own books.
- Actual client work
- Dated reporting periods
- Focused on outcomes
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Browse every documented engagement
Each engagement lists the period its figures cover. Historical results are dated and are not presented as current performance.
Home Improvement
Island Pools & Landscaping: website recovery, search visibility and lead capture
Challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
Work
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
Source: Paul's July 22, 2026 client email for reported revenue; owner-approved September 24 Island Pools source for website, search and lead activity.
Approximately $531K YTD closed revenue from four projects was reported by the client in Paul's July 22, 2026 email. It is not attributed to ads, a platform, or a particular channel. Website, search and lead-activity figures are separate operational measures; no ROI is claimed.
Website and search recovery
- Indexed pages increased from 87 to 266 after rendering and indexation work
- 5,187 on-site fixes were recorded
- 10,500+ Google impressions were recorded in the documented 30-day period
Lead capture and customer journey
- 878 lead touches were recorded from January through August
- Call handling, lead recovery, tracking and attribution were reviewed alongside vendor coordination
- The source records a 5.0 rating and a ring-time change from about 5 seconds to about 30 seconds
Documented outcome
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- $531K
- Indexed pages after rendering and indexation work
- 87 → 266
- On-site fixes recorded
- 5,187
- Google impressions in the documented 30-day period
- 10,500+
- Lead touches recorded January–August
- 878
Home Improvement
Henley's Floor & Home Pros: recorded sold work from valued calls
Challenge
A home-improvement account with real local demand needed measurable search visibility, a healthy site and reliable lead capture.
Work
CallRail reporting connected sold/work value to the calls the team valued, alongside ongoing search and technical work.
Reporting period: First half of September; supporting search context from May-August
Source: CallRail reporting workflow plus MYM July and August progress reports.
Only 4 of 40 calls had a dollar value entered. Those 4 valued calls represented just over $61,000 in recorded sold/work value; the other 36 calls were not valued, so the full revenue picture is incomplete. The source does not establish that MYM solely caused that value.
Progress recorded between May and August
- Google Search: 379 clicks and 43,493 impressions in July
- Average ranking position 13.3 in July; 60% of clicks from mobile
- Organic traffic 396 (May) to 687 (Aug) — +73%
- Ranking keywords 610 to 789 — +29%
- Referring domains 122 to 144 — +18%
- Backlinks 259 to 298 — +15%
Local and technical performance
- Google Business Profile: 117 leads in July
- Google Business Profile: 4.8 stars, average ranking position 2.0
- PageSpeed SEO score 100/100
- 885 on-page SEO optimizations
- A 22-day estimate-form outage was identified and documented
Documented outcome
- Recorded sold/work value from 4 valued calls
- >$61K
- Calls in the first half of September
- 40
Publishing & Media
Community Advocate: advertiser leads converted into renewed packages
Challenge
A local publisher needed durable search performance and a site healthy enough to be found by both search engines and AI answer engines.
Work
Renewal activity and advertiser leads were reported alongside search visibility and technical remediation.
Reporting period: March 22–September 16, 2026 engagement window (about 6 months)
Source: MYM September 16, 2026 renewal proof and monthly reporting.
Packages closed and advertiser leads are the primary business outcomes. Search movement and technical fixes are supporting context.
Supporting search context
- Desktop average position improved from 17.08 to 9.23 — page 2 to page 1
- September clicks increased 16% to 25,907
- September impressions increased 26% to 667K
Technical health and engagement
- 1,072 healthy pages (previously 2)
- 10,069+ fixes deployed
- Reader engagement rate 71%, bounce rate 29%
- Homepage views 205,880 (+60%)
Earlier remediation period — spam clean-up
- 28,354 spam pages remediated
- 627K search impressions recorded in that verified period
- GA4 tracking verified after remediation
- Reported separately from the July 2026 figures above — different periods, never combined
Documented outcome
- Advertiser packages closed
- 4
- Advertiser leads
- 22
Publishing & Media
Fifty Plus Advocate: editorial protection and technical remediation
Challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
Work
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
Reporting period: September 2026 technical and search-recovery reporting
Source: MYM September 2026 technical and search reporting.
Framed as publication SEO protection and technical improvement, not as lead generation.
Search and technical
- Desktop average position improved from 14.92 to 9.79 — page 2 to page 1
- SEO score improved from 0 to 79/100; Technical score reached 94/100
- 29,017+ fixes deployed
Referral and local visibility
- Google Business Profile views +35%
- Direction requests +31%
- Maps visibility +115%
Documented outcome
- Desktop average position: page 2 to page 1
- 14.92 → 9.79
- SEO score, from 0
- 79/100
- Technical score
- 94/100
Legal
Wade & Nysather / AZ Accident Attorneys: 6 converted clients in an October 2022 snapshot
Challenge
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
Work
Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.
Reporting period: October 2022 one-month snapshot, compared with September 2022
Source: MYM October 2022 KPI report and the Google Ads report for the same period.
These are historical figures from a dated 2022 report and are not presented as current performance. No legal outcome or case-value promise is made or implied.
Supporting acquisition context
- Organic sessions +56.03% vs September 2022
- Organic new users +62.42% vs September 2022
- 157 Google Ads conversion actions in the reported period — not 157 signed cases
Organic performance, October 2022 vs September 2022
- Organic sessions +56.03%
- Organic new users +62.42%
- Goal completions +21.05%
- Goal conversion rate +16.84%
Google Ads, reported period
- 379,746 impressions
- 685 clicks
- $12,295.07 spend
- 157 conversions at $78.31 cost per conversion
- 375 all-conversion actions (+413.7%) across appointment, lead, call and local-action categories — a broader platform measure, not the same as the 6 converted clients recorded in the KPI report
Relationship context
- Thomas Wade is documented in MYM proof material as a client relationship of 10+ years and a public review source
Documented outcome
- Converted clients recorded in October 2022
- 6
Healthcare
Dr. Todd Malan / Innovative Cosmetic Surgery: booked out for surgery through year-end
Challenge
An elective-surgery practice ran a multi-site web environment with no consistent measurement of the calls, forms and paid campaigns each property was producing.
Work
Web and SEO work across a 6+ site environment, paid search, conversion tracking through Tag Manager and CallRail, landing pages, review management, email/CRM planning and monthly reporting.
Reporting period: Historical 2019 engagement
Source: MYM August and October 2019 reporting plus client/team feedback; historical engagement.
Client/team feedback in October 2019 reported Dr. Malan booked out for surgery through the end of December and described lead quality and the day positively. This is a historical operational outcome, not a current-performance or clinical-outcome claim. The report's $88,600 CallRail value remained unconfirmed and is excluded.
Call performance, SmartLipo Institute
- 87 calls (+770% vs prior period)
- 76 new calls (+744.4%)
- 77 unique callers (+755.6%)
- 45 answered calls (+542.9%)
- 42 missed calls were also visible in the same report
- $33,600 call value shown in the report — reported call value, not closed revenue
Search and paid, reported period
- Google Search Console: 51,304 impressions and 295 clicks
- Search/SEO score shown as 92
- Google Ads: 36 phone calls (+1700%), 22 conversions
- $4,312.01 reported cost at $269.50 cost per conversion on the dashboard for that period
Why the missed calls matter
- The same report highlighted missed calls and follow-up gaps alongside the growth
- That finding is exactly why MYM now treats lead handling and follow-up as part of the growth system, not an afterthought
Documented outcome
- Client-reported surgery schedule booked out
- Through year-end
Legal
The Rainmaker Institute: legal-marketing experience spanning 15+ years
Challenge
The record documents Scott's embedded work inside a national legal-marketing platform serving 17,000+ attorneys, followed by legal-industry continuity spanning more than 15 years.
Work
As a Digital Media Producer and embedded contractor, Scott delivered conversion landing pages, teleseminar registration systems, SEO-driven law-firm blog and content management, and work across the Rainmaker Retreat family of sites.
Reporting period: 40+ invoices across an unbroken full year in 2009–2010, with later continuity evidence
Source: Invoices on file document the 2009–2010 role, six law-firm client/sub-accounts and delivery scope. Later evidence includes Arnold Blea's on-camera testimonial tied to the Fresno practice, plus separately documented long-running legal relationships.
Authority and experience proof only. This is not presented as MYM revenue, ROI, signed-case or client-acquisition performance. Ralph Parker's 5-year and Thomas Wade's 10+ year client relationships are separate current-era MYM legal proof; neither is represented as a Rainmaker Institute sub-account.
Embedded delivery inside a national legal-marketing platform
- A national legal-marketing platform serving 17,000+ attorneys
- Digital Media Producer and embedded contractor role documented across 40+ invoices
- Six documented law-firm client/sub-accounts, including family-law and bankruptcy practices
- Conversion landing pages and teleseminar registration systems
- SEO-driven law-firm blog and content management
- Rainmaker Retreat family of sites, including a documented Rainmaker Retreat website build
Legal-marketing continuity beyond the invoice period
- Later on-camera testimonial from Arnold Blea, Esq., tied back to the Fresno practice
- Ralph Parker: separately documented 5-year MYM client relationship
- Thomas Wade: separately documented 10+ year MYM client relationship
- The later relationships are broader MYM legal proof, not claimed as Rainmaker Institute sub-accounts
Documented outcome
- Attorneys served by the national platform
- 17,000+
- Invoices documenting an unbroken year of work in 2009–2010
- 40+
- Law-firm client and sub-accounts documented
- 6
- Verified legal-marketing continuity
- 15+ years
Experience
Representative client experience
Documented results above are the engagements with approved numbers. The businesses below represent the wider body of work behind them.
Wade & Nysather (opens in a new tab)Legal
The Rainmaker Institute (opens in a new tab)Legal
Hansen Law Office (opens in a new tab)Legal- Legal
Feldman Lee PLLCLegal
Borrelli & AssociatesLegal
Robert M. Geller P.A.Legal
Innovative Cosmetic SurgeryHealthcare / Medical
BetterHelpHealthcare / Medical
Women's Vitality Center (opens in a new tab)Healthcare / Medical
AZ DermaCare (opens in a new tab)Healthcare / Medical
Vitenas Cosmetic Surgery (opens in a new tab)Healthcare / Medical
Accents Cosmetic SurgeryHealthcare / Medical
SmartDocMDHealthcare / Medical
Mirror Mirror Beauty BoutiqueHealthcare / Medical
Center for Vein RestorationHealthcare / Medical
Henley's Floor & Home ProsHome Services / Home Improvement
Island Pools & Landscaping (opens in a new tab)Home Services / Home Improvement
Parker & Sons (opens in a new tab)Home Services / Home Improvement
Custom Plumbing of Arizona (opens in a new tab)Home Services / Home Improvement
Community AdvocateNews & Publishing
Fifty Plus AdvocateNews & Publishing
Massage EnvyWellness / Other
Haus of Confidence (opens in a new tab)Wellness / Other
Representative experience across engagements and platform work. Logos and names are shown as experience only and do not imply a current engagement, endorsement or partnership.
View all client experienceTrack record
The experience behind the results
20+
Years in digital
$65M+
Ad spend experience
70+
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