Comprehensive Digital Marketing Audits by Minding Your Media

Digital Marketing Audits: Comprehensive Website & Campaign Analysis

Expert Digital Marketing Audits by Scott Hashisaki – 20+ Years of Proven Results

Why Your Business Needs a Professional Digital Marketing Audit

Your digital marketing strategy is only as strong as its weakest link. Without a comprehensive digital marketing audit, you’re essentially flying blind in today’s competitive online landscape. At Minding Your Media, Scott Hashisaki brings over two decades of hands-on experience conducting in-depth digital marketing audits that uncover hidden opportunities and eliminate costly inefficiencies.

What Is a Digital Marketing Audit?

A digital marketing audit is a systematic evaluation of your entire online presence, analyzing every touchpoint where your business interacts with potential customers. Our comprehensive audit process examines your website performance, SEO effectiveness, paid advertising campaigns, social media presence, email marketing, conversion optimization, and competitive positioning.

Scott Hashisaki: Your Digital Marketing Audit Expert

Scott Hashisaki has been at the forefront of the digital marketing evolution for over 20 years, helping more than 17,000 businesses worldwide optimize their online presence. As a Google Premier Partner, Facebook Blueprint Certified professional, and keynote speaker at major industry conferences, including Social Media Examiner and The Rainmaker Institute, Scott brings unparalleled expertise to every audit.

Continuing Education & Industry Leadership

• Regular attendance at digital marketing workshops and conferences
• Continuous certification updates across all major platforms
• Active participation in industry forums and thought leadership
• Pioneer in social media and search engine marketing evolution
• Recognized speaker at Bio Tech conferences and marketing podcasts

Comprehensive Digital Marketing Audit Services

1. Technical SEO Audit

Identify and Fix Critical SEO Issues

• Site Speed Analysis: Core Web Vitals assessment and optimization recommendations
• Mobile Responsiveness: Complete mobile-first indexing evaluation
• Crawlability Assessment: XML sitemap analysis, robots.txt review, and indexation issues
• Technical SEO Checklist: 200+ point comprehensive technical review
• Schema Markup: Structured data implementation and optimization
• URL Structure: Clean URL architecture and redirect chain analysis
• HTTPS Security: SSL certificate and security protocol evaluation

2. On-Page SEO Audit

Optimize Every Page for Maximum Visibility

• Keyword Research & Analysis: Comprehensive keyword gap analysis and opportunity identification
• Content Optimization: Title tags, meta descriptions, header structure, and content quality assessment
• Internal Linking: Site architecture and internal link distribution analysis
• Image Optimization: Alt text, file sizes, and image SEO best practices
• Local SEO Audit: Google Business Profile optimization and local citation analysis
• Page Experience: User experience signals and ranking factor evaluation

3. Off-Page SEO Audit

Strengthen Your Digital Authority

• Backlink Profile Analysis: Comprehensive link audit using advanced tools
• Competitor Backlink Research: Identify high-value link opportunities
• Brand Mention Monitoring: Unlinked brand mention identification and outreach opportunities
• Domain Authority Assessment: Authority-building strategy development
• Citation Audit: Local business listing consistency and optimization
• Social Signal Analysis: Social media impact on search rankings

4. Paid Advertising Audit

Maximize ROI Across All Paid Channels

• Google Ads Audit: Campaign structure, keyword analysis, and bid optimization
• Facebook Ads Analysis: Audience targeting, creative performance, and conversion tracking
• LinkedIn Advertising: B2B campaign effectiveness and lead quality assessment
• Display Advertising: Programmatic campaign performance and audience insights
• Shopping Campaign Audit: Product feed optimization and merchant center analysis
• Conversion Tracking: Accurate attribution and ROI measurement setup

5. Website Performance Audit

Optimize User Experience and Conversions

• Conversion Rate Optimization: Landing page analysis and CRO recommendations
• User Experience (UX) Audit: Navigation, design, and usability assessment
• Website Analytics: Google Analytics 4 setup, configuration, and insights
• Heat Map Analysis: User behavior tracking and interaction optimization
• A/B Testing Strategy: Systematic testing framework development
• Form Optimization: Lead capture form analysis and improvement recommendations

6. Content Marketing Audit

Evaluate and Enhance Your Content Strategy

• Content Gap Analysis: Identify missing content opportunities
• Blog Performance: Traffic, engagement, and conversion analysis
• Content Quality Assessment: E-A-T (Expertise, Authoritativeness, Trustworthiness) evaluation
• Content Calendar Review: Publishing consistency and strategic alignment
• Video Marketing Analysis: YouTube and social video performance
• Content Distribution: Multi-channel content amplification strategy

7. Social Media Marketing Audit

Optimize Your Social Presence

• Platform-Specific Analysis: Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube
• Engagement Rate Analysis: Follower quality and interaction metrics
• Content Performance: Post types, timing, and audience response evaluation
• Social Media ROI: Lead generation and conversion tracking from social channels
• Competitor Social Analysis: Benchmarking and opportunity identification
• Social Media Advertising: Paid social campaign performance and optimization

8. Email Marketing Audit

Maximize Email Campaign Effectiveness

• List Health Assessment: Subscriber quality and engagement analysis
• Deliverability Audit: Inbox placement and spam score evaluation
• Campaign Performance: Open rates, click-through rates, and conversion analysis
• Automation Workflow: Drip campaign effectiveness and optimization
• Segmentation Strategy: Audience targeting and personalization opportunities
• Email Design & Copy: Template optimization and messaging effectiveness

Our Proven Digital Marketing Audit Process

Phase 1: Discovery & Data Collection (Days 1-3)

• Stakeholder Interviews: Understanding business goals and challenges
• Access Setup: Gaining necessary permissions to all marketing platforms
• Baseline Metrics: Establishing current performance benchmarks
• Competitive Analysis: Identifying key competitors and market positioning
• Tool Integration: Connecting advanced audit and analysis tools

Phase 2: Comprehensive Analysis (Days 4-10)

• Multi-Channel Assessment: Evaluating all digital marketing channels
• Data Mining: Deep-dive analysis using advanced analytics tools
• Performance Benchmarking: Comparing against industry standards
• Opportunity Identification: Uncovering quick wins and long-term strategies
• Risk Assessment: Identifying potential threats and vulnerabilities

Phase 3: Strategic Recommendations (Days 11-14)

• Prioritized Action Plan: Ranking recommendations by impact and effort
• ROI Projections: Estimated returns for each recommended improvement
• Implementation Timeline: Realistic roadmap for executing changes
• Resource Requirements: Team and budget allocation recommendations
• Success Metrics: KPIs and measurement frameworks

Phase 4: Presentation & Consultation (Day 15)

• Executive Summary: High-level findings and strategic overview
• Detailed Report: Comprehensive documentation of all findings
• Live Presentation: Interactive review session with Q&A
• Implementation Support: Guidance on executing recommendations
• Ongoing Monitoring: Setup for continued performance tracking

What’s Included in Your Digital Marketing Audit Report

Executive Dashboard

• Performance Scorecard: Overall digital marketing health score
• Key Findings Summary: Top 10 critical issues and opportunities
• ROI Impact Analysis: Projected revenue impact of recommendations
• Competitive Positioning: Market share and opportunity analysis
• Priority Matrix: Quick wins vs. long-term strategic initiatives

Detailed Analysis Sections

• Technical SEO Report: 50+ page comprehensive technical analysis
• Content Audit: Page-by-page content performance and optimization recommendations
• Paid Advertising Analysis: Campaign-level performance and optimization strategies
• Conversion Funnel Analysis: User journey mapping and optimization opportunities
• Mobile Experience Review: Mobile-first optimization recommendations

Actionable Recommendations

• 90-Day Quick Win Plan: Immediate improvements with high impact
• 6-Month Strategic Roadmap: Medium-term growth initiatives
• Annual Digital Strategy: Long-term competitive positioning plan
• Budget Allocation Guide: Recommended investment across channels
• Team Training Recommendations: Skill development and education needs

Industry-Specific Digital Marketing Audits

Legal Industry Digital Marketing Audits

Specialized audits for law firms focusing on:

• Personal Injury SEO: Local search optimization and Google My Business
• Legal Directory Optimization: Avvo, Martindale-Hubbell, and FindLaw profiles
• Compliance Review: ABA ethics and advertising regulation compliance
• Reputation Management: Online review strategy and crisis management
• Lead Quality Analysis: Case value and conversion optimization

Healthcare Digital Marketing Audits

HIPAA-compliant audits for medical practices, including:

• Medical SEO: Condition-specific keyword targeting and local optimization
• Patient Journey Mapping: Appointment booking and patient acquisition funnels
• Telehealth Marketing: Virtual consultation promotion and optimization
• Medical Directory Presence: Healthgrades, WebMD, and Vitals optimization
• Patient Review Management: Reputation building and feedback systems

Home Services Digital Marketing Audits

Contractor and service provider focused audits covering:

• Local Pack Optimization: Google Maps ranking and visibility
• Service Area Targeting: Geographic expansion and market penetration
• Seasonal Campaign Analysis: Peak season preparation and optimization
• Lead Generation Systems: Quote request and booking optimization
• Customer Lifetime Value: Repeat business and referral strategies

Real Estate Digital Marketing Audits

Property professional audits, including:

• IDX Website Optimization: Property search and listing optimization
• Lead Nurturing Systems: CRM integration and follow-up automation
• Market Area Targeting: Neighborhood and demographic optimization
• Virtual Tour Integration: 3D tour and video marketing effectiveness
• Agent Branding: Personal brand development and online presence

Advanced Audit Tools & Technologies

Enterprise-Level Analytics

• Google Analytics 4: Advanced configuration and custom reporting
• Google Search Console: Search performance and indexation analysis
• SEMrush Enterprise: Comprehensive SEO and competitive intelligence
• Ahrefs: Backlink analysis and content gap identification
• Screaming Frog: Technical SEO crawling and analysis
• GTMetrix: Page speed and performance optimization

Conversion Optimization Tools

• Hotjar: User behavior and heat map analysis
• Crazy Egg: Click tracking and user interaction insights
• Optimizely: A/B testing and experimentation platform
• Google Optimize: Free testing and personalization tools
• Unbounce: Landing page performance and conversion analysis
• CallRail: Call tracking and phone conversion attribution

Competitive Intelligence

• SpyFu: Competitor PPC and SEO strategy analysis
• SimilarWeb: Traffic analysis and market intelligence
• BuzzSumo: Content performance and social sharing analysis
• Moz: Domain authority and local SEO tracking
• Majestic: Link building and authority analysis
• Social Blade: Social media growth and engagement tracking

Client Success Stories & Case Studies

Personal Injury Law Firm – 538% ROI Increase

Challenge: Declining organic traffic and poor lead quality Solution: Comprehensive SEO audit and local optimization strategy Results:

• 538% increase in qualified leads
• 300% improvement in organic traffic
• 45% reduction in cost per acquisition
• First page rankings for 50+ high-value keywords

Medical Spa – 400% Revenue Growth

Challenge: Low online visibility and poor conversion rates. Solution: Multi-channel audit and optimization strategy. Results:

• 400% increase in monthly revenue
• 250% improvement in website conversions
• 180% growth in social media engagement
• 90% increase in appointment bookings

Home Services Company – 300% Lead Increase

Challenge: Seasonal fluctuations and limited market reach. Solution: Local SEO audit and paid advertising optimizatio.n Results:

• 300% increase in qualified leads
• 200% improvement in Google Maps visibility
• 150% growth in service area coverage
• 60% reduction in customer acquisition cost

Affordable Digital Marketing Audit Packages from Minding Your MediaPricing & Packages

Starter Audit Package – $1,500 (Free Contact info@mindingyourmedia.com Free Audit)

Perfect for Small Businesses

• Basic SEO audit (technical, on-page, local)
• Google Analytics setup and analysis
• Competitor analysis (3 competitors)
• Website performance review
• 20-page audit report
• 1-hour consultation call
• 30-day email support

Growth Audit Package – $3,500

Ideal for Growing Businesses

• Comprehensive SEO audit (technical, on-page, off-page)
• Paid advertising analysis (Google Ads, Facebook)
• Content marketing assessment
• Social media audit
• Conversion optimization review
• 40-page detailed report
• 2-hour strategy session
• 90-day implementation support

Scale Audit Package – $7,500

For Established Businesses

• Complete digital marketing audit (all channels)
• Advanced competitive intelligence
• Customer journey mapping
• Marketing automation assessment
• ROI analysis and forecasting
• 60-page comprehensive report
• Half-day strategy workshop
• 6-month ongoing consultation

Enterprise Audit Package – $15,000+

For Large Organizations

• Multi-location/multi-brand audit
• Advanced analytics implementation
• Team training and education
• Custom dashboard development
• Quarterly review sessions
• 100+ page strategic report
• Full-day executive presentation
• 12-month strategic partnership

Frequently Asked Questions

How long does a digital marketing audit take?

Our standard audit process takes 2-3 weeks from start to finish. The timeline depends on the complexity of your digital presence and the audit package selected. We provide regular updates throughout the process and can accommodate urgent requests with our express service.

What access do you need to perform the audit?

We require read-only access to your Google Analytics, Google Search Console, Google Ads, Facebook Business Manager, and other relevant marketing platforms. We use secure, industry-standard protocols and can work with your IT team to ensure proper access permissions.

Do you provide implementation services?

Yes, we offer full implementation services for all audit recommendations. Our team can execute the improvements directly or work with your internal team to ensure proper implementation. We also provide training and ongoing support to maximize results.

How often should I get a digital marketing audit?

We recommend annual comprehensive audits with quarterly mini-audits to track progress and identify new opportunities. The digital landscape changes rapidly, and regular audits ensure your strategy remains competitive and effective.

What makes your audits different from automated tools?

Our audits combine advanced tools with human expertise and industry experience. While automated tools provide data, our analysis includes strategic insights, competitive intelligence, and actionable recommendations based on 20+ years of hands-on experience.

Can you audit specific aspects of my digital marketing?

Absolutely. We offer focused audits for specific channels like SEO-only audits, PPC audits, or social media audits. These targeted assessments provide deep insights into particular areas of concern or opportunity.

Get Your Free Digital Marketing Audit Consultation

Ready to uncover the hidden opportunities in your digital marketing strategy? Scott Hashisaki offers a complimentary 60-minute consultation to discuss your business goals and provide initial insights into your digital marketing performance.

What You’ll Get in Your Free Consultation:

• Quick Website Analysis: Immediate insights into your site’s performance
• Competitive Overview: How you stack up against key competitors
• Opportunity Identification: