Island Pools & Landscaping — $531,000 in Closed Pool Sales in 7 Months
How MYM built a measurable, multi-channel lead-generation system for a Phoenix Valley custom pool builder.
From qualified pool opportunities to client-confirmed closed sales.
MYM generated 76 qualified pool-construction opportunities during a seven-month engagement, contributing to 4 client-confirmed closed projects totaling $531,000 while maintaining lead attribution and marketing accountability.
The current reporting period covers December 2025 through July 2026.
Current reporting period performance.
This module is intentionally structured so additional client-confirmed sales can be added later after client confirmation and publication approval.
Arizona custom gunite pool builder.
Island Pools & Landscaping is an Arizona custom gunite pool builder serving the Phoenix Valley, with high-ticket projects averaging more than $130,000.
The client needed qualified demand and clear accountability.
The client needed a steady flow of qualified, high-intent pool-construction leads in a competitive market, along with clear accountability for every inquiry and marketing dollar.
Driving Lead Quality and Closed Sales with Minding Your Media
MYM built the campaign around measurable activity, qualified inquiries, budget protection, and accountable follow-up instead of disconnected traffic metrics.
Multi-channel digital advertising
Campaign activity was structured across multiple advertising paths to reach homeowners considering custom pool and outdoor living projects.
Search and social campaign management
MYM managed campaign structure, targeting, and optimization without treating every click or interaction as equal.
Conversion-focused landing funnel
The landing path was organized around high-intent inquiries, clear calls to action, and measurable conversion events.
Call tracking and inquiry attribution
Calls and inquiries were reviewed so lead quality and source accountability could be understood more clearly.
Lead-quality review
Raw inquiries were filtered into qualified opportunities so the client could separate real prospects from low-quality activity.
Click-fraud protection
Budget protection helped reduce waste and recover invalid-click costs where possible.
Conversion tracking
Measurement focused on meaningful actions connected to business outcomes, not surface-level traffic alone.
End-to-end MYM Tools management
MYM Tools supported full accountability from first interaction through inquiry review, attribution, reporting, and client-confirmed sales.
The campaign produced measurable lead and sales outcomes.
Not every interaction became a sale. The point of the system was to separate activity from qualified opportunity and connect the strongest opportunities back to client-confirmed revenue.
Lead generation
- 83 raw inquiries.
- 76 qualified leads.
- Approximately $251 cost per qualified lead.
Closed sales
- 4 closed projects.
- Projects ranged from $70,000 to $156,000.
- $531,000 in total client-confirmed closed sales.
Campaign accountability
- 15,300+ advertising clicks.
- 25,000+ interactions.
- Approximately $380 recovered through invalid-click refunds.
Revenue was confirmed directly by the client in writing in July 2026.
MYM tracked inquiries through the conversion funnel, reviewed lead quality, and tied published closed-revenue figures to client-confirmed sales for the stated reporting period.
“Client testimonial pending — Paul Martin, Island Pools & Landscaping”
Status: Placeholder only. This is not a published client testimonial yet.
These results represent this campaign and reporting window.
Published figures are based on client-confirmed closed sales for Island Pools & Landscaping during the current reporting period. Outcomes vary by market, offer, budget, follow-up, sales process, and business conditions.
Want a growth system that connects marketing activity to real business outcomes?
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