Minding Your Media · Senior-led growth
More qualified leads. Measurable growth.
MYM connects search, advertising, websites and follow-up to turn demand into qualified leads, booked opportunities and measurable business outcomes.
How the work connects
- 01 / SEARCH + DISCOVERYVisibilityGet found in search, local and AI-assisted discovery.
- 02 / CONNECTED GROWTHQualified LeadsTurn real demand into calls, forms, texts and conversations.
- 03 / CONNECTED GROWTHBooked OpportunitiesCreate a clear path to consultations, estimates and appointments.
- 04 / MEASURED IMPACTBusiness OutcomesConnect the work to revenue, return and durable growth.
Who we help
What does growth mean to you?
Optional: explore by goal to tailor what you see, or keep scrolling.
Law Firms
Growth means signed cases — not form fills.
High-intent search and paid campaigns aimed at the matters you actually want, with intake speed treated as part of the marketing system rather than someone else's problem.
See the MYM path for legal marketing- Qualified consultations
- Case-type targeting
- Intake speed & follow-up
Healthcare & Medical
Growth means booked consultations that show up.
Visibility for the procedures and services you want more of, conversion paths built for patient hesitation, and follow-up that turns an inquiry into a scheduled appointment.
See the MYM path for healthcare marketing- Consultation requests
- Procedure-level demand
- Scheduling follow-through
Home Improvement
Growth means booked estimates and closed jobs.
Local search, Local Services Ads and paid media pointed at high-value projects, with lead quality and speed-to-contact measured against the work that actually gets sold.
See the MYM path for home improvement marketing- Estimate requests
- Project-value targeting
- Speed to first contact
Senior Living & Care
Growth means qualified family inquiries and tours.
Content and campaigns written for adult children doing careful research, with the conversion path built around a real conversation, a tour and an occupancy discussion.
See the MYM path for senior living marketing- Family inquiries
- Tour requests
- Occupancy conversations
Other Qualified Businesses
Growth means qualified pipeline and revenue.
The same accountable approach wherever customer value is high enough to justify it: find demand, convert it, follow up on it and report it back to revenue.
See the MYM path for other industries- Qualified pipeline
- Cost per qualified lead
- Revenue attribution
Law Firms
Growth means signed cases — not form fills.
High-intent search and paid campaigns aimed at the matters you actually want, with intake speed treated as part of the marketing system rather than someone else's problem.
See the MYM path for legal marketing- Qualified consultations
- Case-type targeting
- Intake speed & follow-up
Healthcare & Medical
Growth means booked consultations that show up.
Visibility for the procedures and services you want more of, conversion paths built for patient hesitation, and follow-up that turns an inquiry into a scheduled appointment.
See the MYM path for healthcare marketing- Consultation requests
- Procedure-level demand
- Scheduling follow-through
Home Improvement
Growth means booked estimates and closed jobs.
Local search, Local Services Ads and paid media pointed at high-value projects, with lead quality and speed-to-contact measured against the work that actually gets sold.
See the MYM path for home improvement marketing- Estimate requests
- Project-value targeting
- Speed to first contact
Senior Living & Care
Growth means qualified family inquiries and tours.
Content and campaigns written for adult children doing careful research, with the conversion path built around a real conversation, a tour and an occupancy discussion.
See the MYM path for senior living marketing- Family inquiries
- Tour requests
- Occupancy conversations
Other Qualified Businesses
Growth means qualified pipeline and revenue.
The same accountable approach wherever customer value is high enough to justify it: find demand, convert it, follow up on it and report it back to revenue.
See the MYM path for other industries- Qualified pipeline
- Cost per qualified lead
- Revenue attribution
Services
Everything that produces a qualified lead
SEO & Local Search
Get found for the searches that turn into real inquiries.VisibilityPaid Advertising
Google, Meta and LSA budgets managed against booked work.Qualified LeadsWebsite Development & CRO
Fast, persuasive sites that convert the traffic you already have.Qualified LeadsAI Search Optimization
AEO, GEO and LLM visibility so buyers find you in AI answers.VisibilityMarketing Automation & CRM
Every lead routed, followed up and accounted for.Booked OpportunitiesAnalytics & Attribution
Clear reporting from click to qualified lead to revenue.Business Outcomes
Technical SEO, local visibility and buyer-intent content.
Explore SEO & Local SearchCampaign structure, qualification and conversion tracking.
Explore Paid AdvertisingFast pages, clear offers and measurable conversion paths.
Explore Website Development & CROAnswer-engine visibility with senior-reviewed content systems.
Explore AI Search OptimizationLead routing, response workflows and revenue attribution.
Explore Marketing Automation & CRMA defensible scoreboard from source through booked revenue.
Explore Analytics & AttributionDocumented work / Case studies
Documented work, viewed one story at a time
Home Improvement
Island Pools & Landscaping: website recovery, search visibility and lead capture
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
Source: Paul's July 22, 2026 client email for reported revenue; owner-approved September 24 Island Pools source for website, search and lead activity.
Approximately $531K YTD closed revenue from four projects was reported by the client in Paul's July 22, 2026 email. It is not attributed to ads, a platform, or a particular channel. Website, search and lead-activity figures are separate operational measures; no ROI is claimed.
- Indexed pages increased from 87 to 266 after rendering and indexation work
- 5,187 on-site fixes were recorded
- 10,500+ Google impressions were recorded in the documented 30-day period
- 878 lead touches were recorded from January through August
- Call handling, lead recovery, tracking and attribution were reviewed alongside vendor coordination
- The source records a 5.0 rating and a ring-time change from about 5 seconds to about 30 seconds
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- $531K
- Indexed pages after rendering and indexation work
- 87 → 266
- On-site fixes recorded
- 5,187
- Google impressions in the documented 30-day period
- 10,500+
- Lead touches recorded January–August
- 878
Home Improvement
Henley's Floor & Home Pros: recorded sold work from valued calls
A home-improvement account with real local demand needed measurable search visibility, a healthy site and reliable lead capture.
CallRail reporting connected sold/work value to the calls the team valued, alongside ongoing search and technical work.
Reporting period: First half of September; supporting search context from May-August
Source: CallRail reporting workflow plus MYM July and August progress reports.
Only 4 of 40 calls had a dollar value entered. Those 4 valued calls represented just over $61,000 in recorded sold/work value; the other 36 calls were not valued, so the full revenue picture is incomplete. The source does not establish that MYM solely caused that value.
- Google Search: 379 clicks and 43,493 impressions in July
- Average ranking position 13.3 in July; 60% of clicks from mobile
- Organic traffic 396 (May) to 687 (Aug) — +73%
- Ranking keywords 610 to 789 — +29%
- Referring domains 122 to 144 — +18%
- Backlinks 259 to 298 — +15%
- Google Business Profile: 117 leads in July
- Google Business Profile: 4.8 stars, average ranking position 2.0
- PageSpeed SEO score 100/100
- 885 on-page SEO optimizations
- A 22-day estimate-form outage was identified and documented
- Recorded sold/work value from 4 valued calls
- >$61K
- Calls in the first half of September
- 40
Publishing & Media
Community Advocate: advertiser leads converted into renewed packages
A local publisher needed durable search performance and a site healthy enough to be found by both search engines and AI answer engines.
Renewal activity and advertiser leads were reported alongside search visibility and technical remediation.
Reporting period: March 22–September 16, 2026 engagement window (about 6 months)
Source: MYM September 16, 2026 renewal proof and monthly reporting.
Packages closed and advertiser leads are the primary business outcomes. Search movement and technical fixes are supporting context.
- Desktop average position improved from 17.08 to 9.23 — page 2 to page 1
- September clicks increased 16% to 25,907
- September impressions increased 26% to 667K
- 1,072 healthy pages (previously 2)
- 10,069+ fixes deployed
- Reader engagement rate 71%, bounce rate 29%
- Homepage views 205,880 (+60%)
- 28,354 spam pages remediated
- 627K search impressions recorded in that verified period
- GA4 tracking verified after remediation
- Reported separately from the July 2026 figures above — different periods, never combined
- Advertiser packages closed
- 4
- Advertiser leads
- 22
Each figure is tied to the named engagement and its source context. Results vary by market, offer and capacity.
Website security & search recovery
Has your website been hacked — or is Google showing pages you never created?
MYM helps contain and recover compromised sites, resolve spam and injected URLs, protect search visibility worth saving, and restore or rebuild on a cleaner foundation where needed.
Client experience
Client proof across Google, LinkedIn, Upwork & Clutch
Two decades of work across 70+ brands and businesses, with more than $65M in ad spend experience behind the recommendations.
Highly rated client feedback across multiple public platforms
See client experienceExperience
Businesses MYM has worked with
Experience across law firms, medical practices, home services and technology. Explore the full client roster on the Experience page.
- Home services
- Technology
- Technology
Wade & Nysather (opens in a new tab)Legal- Healthcare
The Rainmaker Institute (opens in a new tab)Legal
Island Pools & Landscaping (opens in a new tab)Home services
BetterHelpTechnology
Massage EnvyWellness
Haus of Confidence (opens in a new tab)Wellness
Hansen Law Office (opens in a new tab)Legal
Women's Vitality Center (opens in a new tab)Healthcare
Representative experience across engagements and platform work. Logos and names are shown as experience only and do not imply a current engagement, endorsement or partnership.
View all client experienceClient feedback
What clients say about MYM
Verbatim feedback preserved from the MYM website.
Over the past five years I have been working with Minding Your Media covering two separate firms. In the fields of PPC, SEO, social media, and website resources they have consistently delivered outstanding results.
Measurement chain
How MYM traces spend to outcomes
From a visit to a real opportunity, MYM checks where the evidence connects — and where it breaks.
See the services behind each stageWhat MYM checks
Channel / source
MYM checks campaign naming, source consistency and whether the platform can be tied to a real visit.
Tracking can break when campaign tags are missing, overwritten or inconsistent.
What MYM checks
MYM checks campaign naming, source consistency and whether the platform can be tied to a real visit.
Tracking can break when campaign tags are missing, overwritten or inconsistent.
What MYM checks
MYM validates landing-page paths, click identifiers and the analytics events that should survive the visit.
Tracking can break at redirects, consent boundaries or page transitions.
What MYM checks
MYM checks that calls and forms retain source context and reach the people responsible for response.
Tracking can break when forms, call systems and CRMs use different source fields.
What MYM checks
MYM separates raw inquiries from the conversations, consultations and estimates worth pursuing.
Tracking can break when qualification lives only in notes or is never recorded.
What MYM checks
MYM reconciles available source, opportunity and outcome evidence before a result is used to guide budget.
Tracking can break when closed outcomes never return to the marketing record.
Platform ecosystem
The platforms the work runs in
Advertising, CRM, call tracking, analytics and AI systems MYM plans, buys, builds and measures in.
- Search / SEO / AEODiscover demand, protect visibility and understand how buyers find answers.
- AdvertisingCapture and create demand with accountable media buying.
- Analytics / AttributionConnect visits, calls and forms to qualified opportunities and revenue.
- CRM & AutomationRoute inquiries, preserve source data and support consistent follow-up.
- AI / Content / ProductivityAccelerate research and production with human review.
- Websites / InfrastructureSupport reliable delivery, data and conversion systems.
Explore the technology platforms
GoogleSearch / SEO / AEO
Google AdsAdvertising
Google Search ConsoleSearch / SEO / AEO
Microsoft AdvertisingAdvertising
MetaAdvertising
HubSpotCRM & Automation
SalesforceCRM & Automation
GoHighLevelCRM & Automation
KeapCRM & Automation
ZohoCRM & Automation
MailchimpCRM & Automation
CallRailAnalytics / Attribution
WhatConvertsAnalytics / Attribution
Google Analytics 4Analytics / Attribution
Google Tag ManagerAnalytics / Attribution
Looker StudioAnalytics / Attribution
Google CloudWebsites / Infrastructure
AdobeAI / Content / Productivity
OpenAI / ChatGPTAI / Content / Productivity
Claude AIAI / Content / Productivity
These are the platforms the work runs in. MYM does not publish partner tiers, badges or certification status on this site unless the current status can be verified.
MYM Tools
Instant Growth Analysis
Enter your website and our analyzer runs an automated review of your domain's search visibility signals — instantly, in a new tab. It's the fastest way to see where you stand before you talk to anyone.
Prefer a human read of your marketing? Request the Growth Audit — Scott reviews your tracking, campaigns, website and follow-up personally.
FAQ
Questions businesses ask before working with MYM
Next step
Find out what your marketing is actually producing
Get a senior review of your tracking, campaigns, website and follow-up — with a prioritized plan you can act on.