Home Improvement · documented result
$531K
YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
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Documented work, viewed one story at a time
Qualified inquiries, booked opportunities and revenue that actually closed — the numbers a business owner can check against their own books.
- Actual client work
- Dated reporting periods
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Each engagement lists the period its figures cover. Historical results are dated and are not presented as current performance.
Home Improvement
Island Pools & Landscaping: website recovery, search visibility and lead capture
Challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
Work
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
Source: Paul's July 22, 2026 client email for reported revenue; owner-approved September 24 Island Pools source for website, search and lead activity.
Approximately $531K YTD closed revenue from four projects was reported by the client in Paul's July 22, 2026 email. It is not attributed to ads, a platform, or a particular channel. Website, search and lead-activity figures are separate operational measures; no ROI is claimed.
Website and search recovery
- Indexed pages increased from 87 to 266 after rendering and indexation work
- 5,187 on-site fixes were recorded
- 10,500+ Google impressions were recorded in the documented 30-day period
Lead capture and customer journey
- 878 lead touches were recorded from January through August
- Call handling, lead recovery, tracking and attribution were reviewed alongside vendor coordination
- The source records a 5.0 rating and a ring-time change from about 5 seconds to about 30 seconds
Documented outcome
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- $531K
- Indexed pages after rendering and indexation work
- 87 → 266
- On-site fixes recorded
- 5,187
- Google impressions in the documented 30-day period
- 10,500+
- Lead touches recorded January–August
- 878
Home Improvement
From three broken tracking systems to every call traced in 90 days
Challenge
Three call-tracking systems were fighting each other, so no one could tell which marketing produced which calls. The Google Business Profile phone number had been overwritten by the website vendor's listing-sync tool. A 22-day website form outage went unnoticed. The main phone line was flagged as "Potential Spam" on caller ID.
Work
MYM rebuilt call tracking into one source-tracing system; cleaned up and locked the Google Business Profile; added service areas and city pages; built landing and seasonal promotion pages; launched Google Local Services Ads; deployed on-page SEO optimizations; and cleared the main line's spam flag.
Reporting period: September 2026, first full month of unified tracking
$69,363 in sold/work value from 6 calls with entered values: $8,332 from new customers and $61,031 from returning customers who reached Henley's through its Google listing. 81 other tracked calls had no dollar value entered, so recorded value covers only part of the call picture.
Read the full case studyDocumented outcome
- Recorded job value from 6 tracked Google calls ($8,332 new customers · $61,031 returning customers)
- $69K+
- Tracked calls (59 from new callers)
- 72
- Calls from Google Business Profile (+20% vs. August)
- 30
- Direction requests (+11% vs. August)
- 99
- Website clicks from Google (+8% vs. August)
- 79
- Rating · 104 Google reviews · 0 unanswered
- 4.8★
- Google Maps rankings in Surprise: “local flooring experts” (1.7), “laminate flooring” (1.9), “flooring” (2.1)
- Top 3
- Landing pages already cited in AI search answers
- 4
04 / Publishing & Media
Community Advocate
$20,000
New advertising revenue from 8 advertisers
A 50-year-old local newspaper moved to page 1 on Google and turned website visitors into new advertisers.
Read the case studyPublishing & Media
Fifty Plus Advocate: editorial protection and technical remediation
Challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
Work
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
Reporting period: September 2026 technical and search-recovery reporting
Source: MYM September 2026 technical and search reporting.
Framed as publication SEO protection and technical improvement, not as lead generation.
Search and technical
- Desktop average position improved from 14.92 to 9.79 — page 2 to page 1
- SEO score improved from 0 to 79/100; Technical score reached 94/100
- 29,017+ fixes deployed
Referral and local visibility
- Google Business Profile views +35%
- Direction requests +31%
- Maps visibility +115%
Documented outcome
- Desktop average position: page 2 to page 1
- 14.92 → 9.79
- SEO score, from 0
- 79/100
- Technical score
- 94/100
Legal
Wade & Nysather / AZ Accident Attorneys: 65 converted clients and $13.5M in client-reported revenue
Challenge
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
Work
Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.
Reporting period: October 2022 one-month acquisition snapshot; later client-reported totals cover a period not specified in the update
Source: Michael Nysather's update to Scott for the client totals; MYM October 2022 KPI and Google Ads reports for the separately dated acquisition snapshot.
Michael Nysather reported 65 converted clients and $13.5 million in revenue; the period and attribution basis for these totals were not specified. The October 2022 acquisition figures below are a separate historical one-month snapshot. Neither figure promises future legal or marketing outcomes.
October 2022 historical client snapshot
- 6 converted clients were recorded in the October 2022 monthly KPI report; this is not the later client-reported total of 65
Supporting acquisition context
- Organic sessions +56.03% vs September 2022
- Organic new users +62.42% vs September 2022
- 157 Google Ads conversion actions in the reported period — not 157 signed cases
Organic performance, October 2022 vs September 2022
- Organic sessions +56.03%
- Organic new users +62.42%
- Goal completions +21.05%
- Goal conversion rate +16.84%
Google Ads, reported period
- 379,746 impressions
- 685 clicks
- $12,295.07 spend
- 157 conversions at $78.31 cost per conversion
- 375 all-conversion actions (+413.7%) across appointment, lead, call and local-action categories — a broader platform measure, not the same as the 6 converted clients recorded in the October 2022 KPI report or the later client-reported total
Relationship context
- Thomas Wade is documented in MYM proof material as a client relationship of 10+ years and a public review source
Documented outcome
- Converted clients · Michael Nysather client update
- 65
- Revenue · Michael Nysather client update
- $13.5M
Healthcare
Dr. Todd Malan / Innovative Cosmetic Surgery: $35M client-reported annual revenue
Challenge
An elective-surgery practice ran a multi-site web environment with no consistent measurement of the calls, forms and paid campaigns each property was producing.
Work
Web and SEO work across a 6+ site environment, paid search, conversion tracking through Tag Manager and CallRail, landing pages, review management, email/CRM planning and monthly reporting.
Reporting period: Historical 2019 engagement; revenue and ad spend relate to one year not specified in the later client update
Source: Dr. Todd Malan's update to Scott for annual revenue and ad spend; MYM August and October 2019 reporting plus client/team feedback for the historical operating detail.
Dr. Todd Malan reported $35 million in revenue for one year with ad spend over $500,000. This is practice revenue, not revenue attributed solely to ads or MYM; the exact spend and year were not specified, so no exact return ratio is claimed. Separately, October 2019 client/team feedback reported surgery booked through year-end. The report's $88,600 CallRail value remained unconfirmed and is excluded.
Call performance, SmartLipo Institute
- 87 calls (+770% vs prior period)
- 76 new calls (+744.4%)
- 77 unique callers (+755.6%)
- 45 answered calls (+542.9%)
- 42 missed calls were also visible in the same report
- $33,600 call value shown in the report — reported call value, not closed revenue
Search and paid, reported period
- Google Search Console: 51,304 impressions and 295 clicks
- Search/SEO score shown as 92
- Google Ads: 36 phone calls (+1700%), 22 conversions
- $4,312.01 reported cost at $269.50 cost per conversion on the dashboard for that period
Why the missed calls matter
- The same report highlighted missed calls and follow-up gaps alongside the growth
- That finding is exactly why MYM now treats lead handling and follow-up as part of the growth system, not an afterthought
Documented outcome
- One year's revenue · Dr. Todd Malan client update
- $35M
- Ad spend in that year · client-reported floor, not an exact total
- $500K+
- Client-reported surgery schedule booked out
- Through year-end
Legal
The Rainmaker Institute: legal-marketing experience spanning 15+ years
Challenge
The record documents Scott's embedded work inside a national legal-marketing platform serving 17,000+ attorneys, followed by legal-industry continuity spanning more than 15 years.
Work
As a Digital Media Producer and embedded contractor, Scott delivered conversion landing pages, teleseminar registration systems, SEO-driven law-firm blog and content management, and work across the Rainmaker Retreat family of sites.
Reporting period: 40+ invoices across an unbroken full year in 2009–2010, with later continuity evidence
Source: Invoices on file document the 2009–2010 role, six law-firm client/sub-accounts and delivery scope. Later evidence includes Arnold Blea's on-camera testimonial tied to the Fresno practice, plus separately documented long-running legal relationships.
Authority and experience proof only. This is not presented as MYM revenue, ROI, signed-case or client-acquisition performance. Ralph Parker's 5-year and Thomas Wade's 10+ year client relationships are separate current-era MYM legal proof; neither is represented as a Rainmaker Institute sub-account.
Embedded delivery inside a national legal-marketing platform
- A national legal-marketing platform serving 17,000+ attorneys
- Digital Media Producer and embedded contractor role documented across 40+ invoices
- Six documented law-firm client/sub-accounts, including family-law and bankruptcy practices
- Conversion landing pages and teleseminar registration systems
- SEO-driven law-firm blog and content management
- Rainmaker Retreat family of sites, including a documented Rainmaker Retreat website build
Legal-marketing continuity beyond the invoice period
- Later on-camera testimonial from Arnold Blea, Esq., tied back to the Fresno practice
- Ralph Parker: separately documented 5-year MYM client relationship
- Thomas Wade: separately documented 10+ year MYM client relationship
- The later relationships are broader MYM legal proof, not claimed as Rainmaker Institute sub-accounts
Documented outcome
- Attorneys served by the national platform
- 17,000+
- Invoices documenting an unbroken year of work in 2009–2010
- 40+
- Law-firm client and sub-accounts documented
- 6
- Verified legal-marketing continuity
- 15+ years
Experience
Representative client experience
Documented results above are the engagements with approved numbers. The businesses below represent the wider body of work behind them.
Legal
Legal
Legal
Legal
Legal
Legal
Healthcare / Medical
Healthcare / Medical
Healthcare / Medical
Healthcare / Medical
Healthcare / Medical
Healthcare / Medical
Healthcare / Medical
Healthcare / Medical
Home Services / Home Improvement
Home Services / Home Improvement
Home Services / Home Improvement
Home Services / Home Improvement- News & Publishing
News & Publishing
Wellness / Other- Wellness / Other
Other
Other
Other- Other
- Other
Representative experience across engagements and platform work. Logos and names are shown as experience only and do not imply a current engagement, endorsement or partnership.
View all client experienceTrack record
The experience behind the results
25+
Years in digital
$65M+
Career ad spend experience
70+
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