Paid advertising & media buying
Media budget judged on booked work, not clicks
Google, Meta and LSA campaigns built around cost per qualified lead and booked work, with tracking that survives an audit.
Best for businesses spending real money on Google, Meta or LSAs without a cost per qualified lead they trust.
- 3 services in this category
Creative testing to opportunity
Qualified opportunityResponse and source retained
Inside Performance Marketing
Demand you can hold accountable
Paid media, search and local visibility planned and bought against cost per qualified lead and booked work — not impressions.
Core service
SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
Explore serviceSupporting service
Local Streaming TV & CTV
Managed local streaming and connected TV with separately funded media, creative supplied by the client and a measurement plan. Traditional linear TV buying is a separate custom scope.
Explore serviceSupporting service
Organic Social Media Marketing & Management
Organic social media marketing and management run as a supporting channel to your wider growth system — planned, published and reviewed against the same commercial goals.
Explore service
Qualifying managed PPC engagements
Complimentary conversion landing page with a qualifying managed PPC engagement.
Included when a qualifying managed PPC engagement needs a focused conversion path. Scope is defined with the campaign; this is not an unlimited design offer, custom application build or free full website.
The problem
What usually goes wrong with Paid Advertising & Media Buying
Paid media is the easiest place to spend money without knowing what it bought. When conversion tracking counts form views, duplicate events and unqualified calls, optimization algorithms are trained on the wrong signal — and the account gets confidently worse.
What we typically find
Conversion actions that count contacts, not qualified opportunities
Budget split across campaigns nobody can rank by profitability
Lead quality complaints with no data to diagnose them
Reporting that stops at cost per lead and never reaches booked revenue
How we run Paid Advertising & Media Buying
Fix measurement first
We validate conversion actions, de-duplicate events and confirm call and form tracking before touching bids or budgets.
Structure around economics
Campaigns are organized by the way the business actually makes money — service line, case type, procedure, service area — so budget decisions have meaning.
Qualify inside the funnel
Offers, forms and call handling are built to filter before your team spends time, so cost per qualified lead moves instead of cost per click.
Reallocate on evidence
Spend moves toward what produces booked work on a fixed review cadence, with the reasoning documented.
Scott Hashisaki
Selected contract work
Portfolio-documented scope from earlier contract and agency projects; not current direct MYM retainers or performance claims.
Ways to start
Clear starting points, scoped after a fit review
Transparent starting points for the bounded scope shown. A fit review confirms the right path before any work begins.
Focused Paid Media
Monthly management · starting price
- Starting monthly service fee
- $1,750/month
- Separate one-time setup
- $1,500
- Starting first month (service + setup)
- $3,250
Minimum ad spend: $3,000/month, client-funded separately · managed spend up to $10,000/month
Monthly service + minimum ad spend: $4,750
First month including setup and minimum ad spend: $6,250
Including minimum ad spend; production/software extra.
Best for: One advertising platform/account; managed spend up to $10,000 monthly
Included
- Campaign strategy and build
- Tracking readiness, optimization and monthly reporting
Full scope, exclusions and responsibilities
What we review: One advertising platform/account; managed spend up to $10,000 monthly.
All inclusions: Campaign strategy and build; Tracking readiness, optimization and monthly reporting.
Not included: Client-funded ad spend and software or call tracking; Original photo/video production and new landing-page builds; Results, sales and ROAS guarantees; Above-scope platforms or spend: written custom quote.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit reviewGrowth Paid Media
Monthly management · starting price
- Starting monthly service fee
- $3,000/month
- Separate one-time setup
- $2,500
- Starting first month (service + setup)
- $5,500
Minimum ad spend: $7,500/month, client-funded separately · managed spend up to $25,000/month
Monthly service + minimum ad spend: $10,500
First month including setup and minimum ad spend: $13,000
Including minimum ad spend; production/software extra.
Best for: Up to 2 platforms; managed spend up to $25,000 monthly
Included
- Campaign strategy and build
- Tracking readiness, optimization and monthly reporting
Full scope, exclusions and responsibilities
What we review: Up to 2 platforms; managed spend up to $25,000 monthly.
All inclusions: Campaign strategy and build; Tracking readiness, optimization and monthly reporting.
Not included: Client-funded ad spend and software or call tracking; Original photo/video production and new landing-page builds; Results, sales and ROAS guarantees; Above-scope platforms or spend: written custom quote.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit reviewScale Paid Media
Monthly management · starting price
- Starting monthly service fee
- $5,000/month
- Separate one-time setup
- $4,000
- Starting first month (service + setup)
- $9,000
Minimum ad spend: $20,000/month, client-funded separately · managed spend up to $50,000/month
Monthly service + minimum ad spend: $25,000
First month including setup and minimum ad spend: $29,000
Including minimum ad spend; production/software extra.
Best for: Up to 3 platforms; managed spend up to $50,000 monthly
Included
- Campaign strategy and build
- Tracking readiness, optimization and monthly reporting
Full scope, exclusions and responsibilities
What we review: Up to 3 platforms; managed spend up to $50,000 monthly.
All inclusions: Campaign strategy and build; Tracking readiness, optimization and monthly reporting.
Not included: Client-funded ad spend and software or call tracking; Original photo/video production and new landing-page builds; Results, sales and ROAS guarantees; Above-scope platforms or spend: written custom quote.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit review
Additional support, only when needed
We recommend additions only when the review shows a need. Required launch fixes are identified before you commit; optional additions need your approval. Work already included is never charged again.
- Tracking remediationOne-time · Quoted after review
- Landing page + CRO SprintOne-time · From $3,500 + setup
- Additional platformMonthly · Quoted after review
- New creativeCustom scope · Quoted after review
Prices shown are starting points for the scope listed. One-time setup, project work, monthly management and third-party costs are shown separately. A no-cost fit review is not a full technical audit. When an assessment reveals work outside the package, we explain the requirement and agree the price before starting.
No guarantee of results
We commit to the agreed work, not a promised outcome. Rankings, traffic, lead volume or quality, bookings, revenue and advertising returns are not guaranteed. Results depend on your offer, budget, access, approvals, capacity and timely follow-up, as well as market and platform conditions. Read the Terms & Conditions.
Relevant proof
See the work behind the starting point
Legal
Documented resultWade & Nysather / AZ Accident Attorneys: 6 converted clients in an October 2022 snapshot
Reporting period: October 2022 one-month snapshot, compared with September 2022
- 6
- Converted clients recorded in October 2022
These are historical figures from a dated 2022 report and are not presented as current performance. No legal outcome or case-value promise is made or implied.
View case studyThe challenge
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
What MYM did
Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.
Healthcare
Documented resultDr. Todd Malan / Innovative Cosmetic Surgery: booked out for surgery through year-end
Reporting period: Historical 2019 engagement
- Through year-end
- Client-reported surgery schedule booked out
Client/team feedback in October 2019 reported Dr. Malan booked out for surgery through the end of December and described lead quality and the day positively. This is a historical operational outcome, not a current-performance or clinical-outcome claim. The report's $88,600 CallRail value remained unconfirmed and is excluded.
View case studyThe challenge
An elective-surgery practice ran a multi-site web environment with no consistent measurement of the calls, forms and paid campaigns each property was producing.
What MYM did
Web and SEO work across a 6+ site environment, paid search, conversion tracking through Tag Manager and CallRail, landing pages, review management, email/CRM planning and monthly reporting.
Operating rhythm
Paid Advertising & Media Buying: how the engagement runs
Same audit-first sequence as every MYM engagement — measurement gets fixed before anything scales.
Audit
We map your current demand, tracking and lead handling. You get the truth about what's actually working.
Show what this covers for Paid Advertising & Media BuyingHide detailsFix measurement first
We validate conversion actions, de-duplicate events and confirm call and form tracking before touching bids or budgets.
Prioritize
We rank fixes by revenue impact and effort. No 40-item wish list — a sequenced 90-day plan.
Show what this covers for Paid Advertising & Media BuyingHide detailsStructure around economics
Campaigns are organized by the way the business actually makes money — service line, case type, procedure, service area — so budget decisions have meaning.
Implement
Senior-led execution with AI-assisted production. Tracking and lead capture get fixed before spend scales.
Show what this covers for Paid Advertising & Media BuyingHide detailsQualify inside the funnel
Offers, forms and call handling are built to filter before your team spends time, so cost per qualified lead moves instead of cost per click.
Measure & scale
Reporting tied to qualified leads, booked work and attributed revenue. Scale what earns, cut what doesn't.
Show what this covers for Paid Advertising & Media BuyingHide detailsWhat we verify and report
Cost per qualified lead by channel and campaign · Lead-to-booked-work rate by source · Wasted spend identified and reallocated
What it's measured on
The Paid Advertising & Media Buying scoreboard we agree to up front
If a metric here cannot be produced from your systems, fixing that is part of the work.
Cost per qualified lead by channel and campaign
Lead-to-booked-work rate by source
Wasted spend identified and reallocated
Attributed revenue against media investment
Track record
Senior experience. Direct accountability.
Work directly with Scott, drawing on career experience across search, media, websites and analytics. Ad spend experience reflects his career, not only MYM client spend.
20+
Years in digital
$65M+
Career ad spend experience
70+
Brands & businesses
Client reviews & recommendationsRead approved client references
Where we run it
Paid Advertising & Media Buying by vertical
The plays change by vertical even though the operating rhythm does not.
Legal
Case-value-aware marketing for firms that need signed cases, not form fills. Intake speed is usually the difference.
View industryHealthcare & Medical
Elective and cash-pay healthcare growth: consult-driven demand, tracked bookings, and credible messaging reviewed against practice requirements.
View industryHome Improvement
Contractor and home-services demand generation measured in booked estimates and closed jobs, by service line and service area.
View industrySenior Living
Occupancy-focused marketing for communities, built around long consideration cycles and family decision-makers.
View industryEstablished Service Businesses
Established, high-ticket and multi-location service businesses outside the named verticals — where the same growth system applies without changing the framework.
View industry
FAQ
Paid Advertising & Media Buying — common questions
Related
Core revenue work
- Website DevelopmentFast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
- Conversion Rate OptimizationTurning existing traffic into more qualified opportunities by fixing the offer, the path and the handling — before increasing spend.
- Marketing Automation & CRM SetupLead routing, speed-to-lead workflows, pipeline stages and reporting that tie spend back to booked revenue.
- Digital Marketing AuditsA senior review of what you're paying for, what's working, what's leaking, and what your current vendor isn't telling you.
Next step
Find out what Paid Advertising & Media Buying would actually change
Start with a no-cost fit review. A full paid diagnostic or assessment is a separate, scoped next step when appropriate.