Core service
Conversion Rate Optimization
Turning existing traffic into more qualified opportunities by fixing the offer, the path and the handling — before increasing spend.
Explore serviceWebsite development
A website that earns inquiries, not compliments
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
Best for service businesses whose site looks current but loads slowly, hides its conversion paths and can't be measured.
- 4 services in this category
Website conversion journey
Fast, focused pageQualified inquiry
Mobile pathIntent → action
Inside Growth Systems
The infrastructure demand lands on
Websites, conversion paths, CRM and reporting built so that every dollar of demand has somewhere to go and something to prove it worked.
Core service
Marketing Automation & CRM Setup
Lead routing, speed-to-lead workflows, pipeline stages and reporting that tie spend back to booked revenue.
Explore serviceCore service
Digital Marketing Audits
A senior review of what you're paying for, what's working, what's leaking, and what your current vendor isn't telling you.
Explore serviceCore service
Website Security Recovery & Rebuild
Compromised, injected or hacked website? We assess the visible damage, plan to protect search equity where possible, then scope bounded recovery or a clean rebuild after review.
Explore service
The problem
What usually goes wrong with Website Development
Most sites are treated as a design project that ends at launch. The result is a brochure that looks current, loads slowly, hides its conversion paths and cannot be measured — so every marketing decision downstream is made on bad data.
What we typically find
Pages that render for humans but not for crawlers
Conversion paths buried below the fold or behind a contact page
No tracking plan, so nothing that happens on the site is attributable
A stack nobody on the team can safely edit
How we run Website Development
Architecture before aesthetics
URL structure, page hierarchy and internal linking are decided first, so search visibility and reporting are designed in rather than retrofitted.
Conversion paths on every template
Each page type has an explicit primary action, a low-commitment secondary action, and a measurable success event.
Performance as a requirement
Server-rendered pages, disciplined asset budgets and Core Web Vitals treated as acceptance criteria, not a post-launch cleanup task.
Built to be maintained
A component system and content model your team can extend without a rebuild, plus a documented tracking plan handed over with the site.
Scott Hashisaki
Selected contract work
Portfolio-documented scope from earlier contract and agency projects; not current direct MYM retainers or performance claims.
Ways to start
Clear starting points, scoped after a fit review
Transparent starting points for the bounded scope shown. A fit review confirms the right path before any work begins.
Landing Page + CRO Sprint
One-time project · starting price
- Starting one-time project fee
- $3,500
- Separate one-time setup
- $750
- Starting total (project + setup)
- $4,250
Best for: One offer, one responsive page, one form integration, up to 2 revision rounds
Included
- Agreed responsive design, existing-content formatting and conversion paths
- Basic redirects, measurement handoff and launch QA
Full scope, exclusions and responsibilities
What we review: One offer, one responsive page, one form integration, up to 2 revision rounds.
All inclusions: Agreed responsive design, existing-content formatting and conversion paths; Basic redirects, measurement handoff and launch QA.
Not included: Ecommerce, custom apps or compromised-source cleanup; Full copywriting, photo/video, hosting and subscriptions.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit reviewConversion Website
One-time project · starting price
- Starting one-time project fee
- $8,500
- Separate one-time setup
- $1,500
- Starting total (project + setup)
- $10,000
Best for: Up to 8 core pages
Included
- Agreed responsive design, existing-content formatting and conversion paths
- Basic redirects, measurement handoff and launch QA
Full scope, exclusions and responsibilities
What we review: Up to 8 core pages.
All inclusions: Agreed responsive design, existing-content formatting and conversion paths; Basic redirects, measurement handoff and launch QA.
Not included: Ecommerce, custom apps or compromised-source cleanup; Full copywriting, photo/video, hosting and subscriptions.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit reviewGrowth Website
One-time project · starting price
- Starting one-time project fee
- $15,000
- Separate one-time setup
- $2,500
- Starting total (project + setup)
- $17,500
Final scope confirmed after assessment.
Best for: Up to 15 core pages and 50 clean existing article migrations
Included
- Agreed responsive design, existing-content formatting and conversion paths
- Basic redirects, measurement handoff and launch QA
Full scope, exclusions and responsibilities
What we review: Up to 15 core pages and 50 clean existing article migrations.
All inclusions: Agreed responsive design, existing-content formatting and conversion paths; Basic redirects, measurement handoff and launch QA.
Not included: Ecommerce, custom apps or compromised-source cleanup; Full copywriting, photo/video, hosting and subscriptions.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit reviewComplex Website
One-time project · starting price
- Starting one-time project fee
- $25,000
- Separate one-time setup
- $3,500
- Starting total (project + setup)
- $28,500
Final scope confirmed after assessment.
Best for: Up to 30 core pages and 200 clean existing articles; larger scopes quoted separately
Included
- Agreed responsive design, existing-content formatting and conversion paths
- Basic redirects, measurement handoff and launch QA
Full scope, exclusions and responsibilities
What we review: Up to 30 core pages and 200 clean existing articles; larger scopes quoted separately.
All inclusions: Agreed responsive design, existing-content formatting and conversion paths; Basic redirects, measurement handoff and launch QA.
Not included: Ecommerce, custom apps or compromised-source cleanup; Full copywriting, photo/video, hosting and subscriptions.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit review
Additional support, only when needed
We recommend additions only when the review shows a need. Required launch fixes are identified before you commit; optional additions need your approval. Work already included is never charged again.
- Copy and content migration beyond included scopeCustom scope · Quoted after review
- Additional integrationOne-time · Quoted after review
- CRO OptimizationMonthly · From $2,250/month + setup
Prices shown are starting points for the scope listed. One-time setup, project work, monthly management and third-party costs are shown separately. A no-cost fit review is not a full technical audit. When an assessment reveals work outside the package, we explain the requirement and agree the price before starting.
No guarantee of results
We commit to the agreed work, not a promised outcome. Rankings, traffic, lead volume or quality, bookings, revenue and advertising returns are not guaranteed. Results depend on your offer, budget, access, approvals, capacity and timely follow-up, as well as market and platform conditions. Read the Terms & Conditions.
Relevant proof
See the work behind the starting point
Home Services
Documented resultFrom three broken tracking systems to every call traced in 90 days
Reporting period: September 2026, first full month of unified tracking
- $69K+
- Recorded job value from 6 tracked Google calls ($8,332 new customers · $61,031 returning customers)
- 72
- Tracked calls (59 from new callers)
- 30
- Calls from Google Business Profile (+20% vs. August)
$69,363 in sold/work value from 6 calls with entered values: $8,332 from new customers and $61,031 from returning customers who reached Henley's through its Google listing. 81 other tracked calls had no dollar value entered, so recorded value covers only part of the call picture.
View case studyThe challenge
Three call-tracking systems were fighting each other, so no one could tell which marketing produced which calls. The Google Business Profile phone number had been overwritten by the website vendor's listing-sync tool. A 22-day website form outage went unnoticed. The main phone line was flagged as "Potential Spam" on caller ID.
What MYM did
MYM rebuilt call tracking into one source-tracing system; cleaned up and locked the Google Business Profile; added service areas and city pages; built landing and seasonal promotion pages; launched Google Local Services Ads; deployed on-page SEO optimizations; and cleared the main line's spam flag.
Media/Publishing
Documented resultCommunity Advocate: $20,000 in new advertising revenue from 8 new advertisers
Reporting period: Advertiser system live since February 2026 · SEO engagement since March 22, 2026 · figures through September 2026
- $20,000
- New advertising revenue (client-reported)
- 8
- New advertisers (about $2,500 per advertiser on average)
- 26
- Advertiser inquiries captured through the website
New advertising revenue and closed advertisers are the primary business outcomes. Search and technical results are the supporting work that made them possible.
View case studyThe challenge
Community Advocate is a 50-year-old independent weekly serving seven MetroWest Massachusetts towns. It needed to be found in Google search, Google News, and local maps, and it needed a reliable way to turn its online readers into new advertising customers. The site runs on a newspaper content platform that limits direct edits, and the editorial team's headlines had to stay exactly as written.
What MYM did
Advertiser acquisition system: built an advertising landing page, CRM pipeline, automated follow-up, and SMS-compliant opt-in, so every inquiry is captured and worked. Technical SEO at scale: deployed thousands of fixes across the site while protecting every editorial headline. Tracking and attribution: built Google Tag Manager tracking for advertiser forms, calls, and inquiries, so every lead's source can be measured. Local search: optimized the Google Business Profile, with tracked links to the advertising page. Platform coordination: managed support cases with the publisher's content-platform vendor to resolve indexing and sitemap issues.
Operating rhythm
Website Development: how the engagement runs
Same audit-first sequence as every MYM engagement — measurement gets fixed before anything scales.
Audit
We map your current demand, tracking and lead handling. You get the truth about what's actually working.
Show what this covers for Website DevelopmentHide detailsArchitecture before aesthetics
URL structure, page hierarchy and internal linking are decided first, so search visibility and reporting are designed in rather than retrofitted.
Prioritize
We rank fixes by revenue impact and effort. No 40-item wish list — a sequenced 90-day plan.
Show what this covers for Website DevelopmentHide detailsConversion paths on every template
Each page type has an explicit primary action, a low-commitment secondary action, and a measurable success event.
Implement
Senior-led execution with AI-assisted production. Tracking and lead capture get fixed before spend scales.
Show what this covers for Website DevelopmentHide detailsPerformance as a requirement
Server-rendered pages, disciplined asset budgets and Core Web Vitals treated as acceptance criteria, not a post-launch cleanup task.
Measure & scale
Reporting tied to qualified leads, booked work and attributed revenue. Scale what earns, cut what doesn't.
Show what this covers for Website DevelopmentHide detailsWhat we verify and report
Lead conversion rate by template and traffic source · Core Web Vitals (LCP, INP, CLS) on real user data · Indexable page coverage and crawl health
What it's measured on
The Website Development scoreboard we agree to up front
If a metric here cannot be produced from your systems, fixing that is part of the work.
Lead conversion rate by template and traffic source
Core Web Vitals (LCP, INP, CLS) on real user data
Indexable page coverage and crawl health
Cost per qualified lead after launch versus before
Track record
Senior experience. Direct accountability.
Work directly with Scott, drawing on career experience across search, media, websites and analytics. Ad spend experience reflects his career, not only MYM client spend.
25+
Years in digital
$65M+
Career ad spend experience
70+
Brands & businesses
Client reviews & recommendationsRead approved client references
Where we run it
Website Development by vertical
The plays change by vertical even though the operating rhythm does not.
Legal
Case-value-aware marketing for firms that need signed cases, not form fills. Intake speed is usually the difference.
View industryHealthcare & Medical
Elective and cash-pay healthcare growth: consult-driven demand, tracked bookings, and credible messaging reviewed against practice requirements.
View industryHome Improvement
Contractor and home-services demand generation measured in booked estimates and closed jobs, by service line and service area.
View industrySenior Living
Occupancy-focused marketing for communities, built around long consideration cycles and family decision-makers.
View industryEstablished Service Businesses
Established, high-ticket and multi-location service businesses outside the named verticals — where the same growth system applies without changing the framework.
View industry
FAQ
Website Development — common questions
Not always. The audit usually identifies whether the faster path is a targeted conversion and performance fix on the current site or a rebuild that removes structural limits.
Only if the migration is handled carelessly. URL parity, redirect mapping, metadata preservation and post-launch crawl monitoring are part of the build scope, not an afterthought.
You do — the code, the content, the analytics configuration and the documentation. No hostage hosting and no proprietary page builder you cannot leave.
Related
Core revenue work
Next step
Find out what Website Development would actually change
Start with a no-cost fit review. A full paid diagnostic or assessment is a separate, scoped next step when appropriate.