AI search & AI marketing
Stay findable as buyers move to AI-assisted search
Answer visibility system
Clear expertise, entities and supporting evidence.
The problem
What usually goes wrong with AI Marketing
AI in marketing is mostly sold as either a miracle or a threat. In practice it is leverage: it compresses research and production time and adds coverage where humans are unavailable. It does not supply judgment.
What we typically find
Unreviewed generated content published at scale
Tools bought before a use case was defined
No standard for accuracy, tone or compliance
Automation layered on top of processes that were already broken
How we run AI Marketing
Use cases before tools
We identify where speed or coverage is the actual constraint, then choose the smallest tool that solves it.
Production velocity with review
AI drafts and accelerates research, ad variants and supporting content. A senior practitioner reviews every output before it ships.
Qualification and follow-up
Structured intake, routing and nurture sequences that respond immediately and hand off warm to your team.
Guardrails in writing
Accuracy standards, prohibited claims, escalation rules and industry compliance constraints documented before deployment.
Ways to start
Clear starting points, scoped after a fit review
Transparent starting points for the bounded scope shown. A fit review confirms the right path before any work begins.
AI Marketing Blueprint
One-time project · starting price
- Starting one-time project fee
- $3,500
- Separate one-time setup
- $500
- Starting total (project + setup)
- $4,000
Best for: One brand and 2 workflows assessed for human review, privacy and tool suitability; implementation excluded
Included
- Human approval design, validation, documentation and training where implemented
Full scope, exclusions and responsibilities
What we review: One brand and 2 workflows assessed for human review, privacy and tool suitability; implementation excluded.
All inclusions: Human approval design, validation, documentation and training where implemented.
Not included: Tool/API fees and bespoke apps; AI citation guarantees or autonomous sensitive advice.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit reviewAI Workflow Implementation
One-time project · starting price
- Starting one-time project fee
- $7,500
- Separate one-time setup
- $1,500
- Starting total (project + setup)
- $9,000
Final scope confirmed after assessment.
Best for: One brand, up to 2 supported low-risk marketing workflows
Included
- Human approval design, validation, documentation and training where implemented
Full scope, exclusions and responsibilities
What we review: One brand, up to 2 supported low-risk marketing workflows.
All inclusions: Human approval design, validation, documentation and training where implemented.
Not included: Tool/API fees and bespoke apps; AI citation guarantees or autonomous sensitive advice.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit reviewAI-Assisted Growth Operations
Monthly management · starting price
- Starting monthly service fee
- $2,500/month
- Separate one-time setup
- $2,000
- Starting first month (service + setup)
- $4,500
Best for: Maintenance of up to 2 approved workflows plus 4 prioritized human-reviewed optimization hours monthly, no rollover
Included
- Human approval design, validation, documentation and training where implemented
Full scope, exclusions and responsibilities
What we review: Maintenance of up to 2 approved workflows plus 4 prioritized human-reviewed optimization hours monthly, no rollover.
All inclusions: Human approval design, validation, documentation and training where implemented.
Not included: Tool/API fees and bespoke apps; AI citation guarantees or autonomous sensitive advice.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit review
Additional support, only when needed
We recommend additions only when the review shows a need. Required launch fixes are identified before you commit; optional additions need your approval. Work already included is never charged again.
- Legacy-data cleanupOne-time · Quoted after review
- Supported integrationsOne-time · Quoted after review
- Extra workflowsCustom scope · Quoted after review
- AI-Assisted Growth OperationsMonthly · From $2,500/month + setup
Prices shown are starting points for the scope listed. One-time setup, project work, monthly management and third-party costs are shown separately. A no-cost fit review is not a full technical audit. When an assessment reveals work outside the package, we explain the requirement and agree the price before starting.
No guarantee of results
We commit to the agreed work, not a promised outcome. Rankings, traffic, lead volume or quality, bookings, revenue and advertising returns are not guaranteed. Results depend on your offer, budget, access, approvals, capacity and timely follow-up, as well as market and platform conditions. Read the Terms & Conditions.
Relevant proof
See the work behind the starting point
Media/Publishing
Documented resultCommunity Advocate: $20,000 in new advertising revenue from 8 new advertisers
Reporting period: Advertiser system live since February 2026 · SEO engagement since March 22, 2026 · figures through September 2026
- $20,000
- New advertising revenue (client-reported)
- 8
- New advertisers (about $2,500 per advertiser on average)
- 26
- Advertiser inquiries captured through the website
New advertising revenue and closed advertisers are the primary business outcomes. Search and technical results are the supporting work that made them possible.
View case studyThe challenge
Community Advocate is a 50-year-old independent weekly serving seven MetroWest Massachusetts towns. It needed to be found in Google search, Google News, and local maps, and it needed a reliable way to turn its online readers into new advertising customers. The site runs on a newspaper content platform that limits direct edits, and the editorial team's headlines had to stay exactly as written.
What MYM did
Advertiser acquisition system: built an advertising landing page, CRM pipeline, automated follow-up, and SMS-compliant opt-in, so every inquiry is captured and worked. Technical SEO at scale: deployed thousands of fixes across the site while protecting every editorial headline. Tracking and attribution: built Google Tag Manager tracking for advertiser forms, calls, and inquiries, so every lead's source can be measured. Local search: optimized the Google Business Profile, with tracked links to the advertising page. Platform coordination: managed support cases with the publisher's content-platform vendor to resolve indexing and sitemap issues.
Media/Publishing
Documented resultFifty Plus Advocate: editorial protection and technical remediation
Reporting period: September 2026 technical and search-recovery reporting
- 14.92 → 9.79
- Desktop average position: page 2 to page 1
- 79/100
- SEO score, from 0
- 94/100
- Technical score
Framed as publication SEO protection and technical improvement, not as lead generation.
View case studyThe challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
What MYM did
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
Part of AI & Automation
Leverage on top of the fundamentals
Applied where it shortens the distance to revenue: production velocity, inbound coverage, qualification and follow-up. Senior review stays on every output.
Operating rhythm
AI Marketing: how the engagement runs
Same audit-first sequence as every MYM engagement — measurement gets fixed before anything scales.
Audit
We map your current demand, tracking and lead handling. You get the truth about what's actually working.
Show what this covers for AI MarketingHide detailsUse cases before tools
We identify where speed or coverage is the actual constraint, then choose the smallest tool that solves it.
Prioritize
We rank fixes by revenue impact and effort. No 40-item wish list — a sequenced 90-day plan.
Show what this covers for AI MarketingHide detailsProduction velocity with review
AI drafts and accelerates research, ad variants and supporting content. A senior practitioner reviews every output before it ships.
Implement
Senior-led execution with AI-assisted production. Tracking and lead capture get fixed before spend scales.
Show what this covers for AI MarketingHide detailsQualification and follow-up
Structured intake, routing and nurture sequences that respond immediately and hand off warm to your team.
Measure & scale
Reporting tied to qualified leads, booked work and attributed revenue. Scale what earns, cut what doesn't.
Show what this covers for AI MarketingHide detailsWhat we verify and report
Production cycle time for campaigns and content · Qualification accuracy and handoff quality · Response coverage outside business hours
What it's measured on
The AI Marketing scoreboard we agree to up front
If a metric here cannot be produced from your systems, fixing that is part of the work.
Production cycle time for campaigns and content
Qualification accuracy and handoff quality
Response coverage outside business hours
Outputs reviewed and revised before publication
Track record
Senior experience. Direct accountability.
Work directly with Scott, drawing on career experience across search, media, websites and analytics. Ad spend experience reflects his career, not only MYM client spend.
20+
Years in digital
$65M+
Career ad spend experience
70+
Brands & businesses
FAQ
AI Marketing — common questions
Next step
Find out what AI Marketing would actually change
Start with a no-cost fit review. A full paid diagnostic or assessment is a separate, scoped next step when appropriate.
