Legal
Case-value-aware marketing for firms that need signed cases, not form fills. Intake speed is usually the difference.
View industrySEO & local search
Organic visibility that brings qualified demand, not traffic reports
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
Best for service businesses that rank for something — just not the searches that actually book work.
Search and local discovery
How buyers find the right local provider
Useful answerClear service contextConceptual search result
Local discovery
Qualified inquiryCall or form
The problem
What usually goes wrong with SEO & Local Search
SEO reporting is the easiest thing in marketing to make look good. Rankings improve, traffic climbs, and inquiries stay flat — because the terms being won were never terms a buyer searches before hiring someone.
What we typically find
Ranking reports built from keywords with no commercial intent
Technical problems that quietly cap everything else
Local presence inconsistent across locations and directories
Content published on a calendar rather than against demand
How we run SEO & Local Search
Technical foundation
Crawlability, indexation, site architecture, internal linking and page performance — the constraints that limit every other effort.
Demand-led content
Topics are selected by buying intent and the questions that precede a purchase decision, then mapped to the page type that can convert them.
Local visibility
Business profile completeness, category and service accuracy, review posture and location-level consistency where geography drives the sale.
Report on inquiries
Rankings and impressions are diagnostics. The scoreboard is qualified organic inquiries and what they became.
Scott Hashisaki
Selected contract work
Portfolio-documented scope from earlier contract and agency projects; not current direct MYM retainers or performance claims.
Ways to start
Clear starting points, scoped after a fit review
Transparent starting points for the bounded scope shown. A fit review confirms the right path before any work begins.
Local Visibility
Monthly management · starting price
- Starting monthly service fee
- $1,250/month
- Separate one-time setup
- $1,000
- Starting first month (service + setup)
- $2,250
Best for: One location and Google Business Profile; two existing-page optimizations monthly, listings and review-process guidance
Included
- Agreed search, listing and technical priorities
- Monthly reporting
- A unit is one agreed existing-page optimization OR one new article/service page up to 1,000 words, not both
Full scope, exclusions and responsibilities
What we review: One location and Google Business Profile; two existing-page optimizations monthly, listings and review-process guidance.
All inclusions: Agreed search, listing and technical priorities; Monthly reporting; A unit is one agreed existing-page optimization OR one new article/service page up to 1,000 words, not both.
Not included: Paid links and ranking promises; Additional locations or content outside agreed scope; Media spend and third-party subscriptions.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit reviewLocal Growth + AI Search
Monthly management · starting price
- Starting monthly service fee
- $2,250/month
- Separate one-time setup
- $1,750
- Starting first month (service + setup)
- $4,000
Best for: One primary market; up to 4 agreed content/page units monthly, technical search and AI visibility
Included
- Agreed search, listing and technical priorities
- Monthly reporting
- A unit is one agreed existing-page optimization OR one new article/service page up to 1,000 words, not both
Full scope, exclusions and responsibilities
What we review: One primary market; up to 4 agreed content/page units monthly, technical search and AI visibility.
All inclusions: Agreed search, listing and technical priorities; Monthly reporting; A unit is one agreed existing-page optimization OR one new article/service page up to 1,000 words, not both.
Not included: Paid links and ranking promises; Additional locations or content outside agreed scope; Media spend and third-party subscriptions.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit reviewMulti-location Search
Monthly management · starting price
- Starting monthly service fee
- $3,750/month
- Separate one-time setup
- $3,000
- Starting first month (service + setup)
- $6,750
Best for: Up to 3 locations and 6 agreed content/page units total per month
Included
- Agreed search, listing and technical priorities
- Monthly reporting
- A unit is one agreed existing-page optimization OR one new article/service page up to 1,000 words, not both
Full scope, exclusions and responsibilities
What we review: Up to 3 locations and 6 agreed content/page units total per month.
All inclusions: Agreed search, listing and technical priorities; Monthly reporting; A unit is one agreed existing-page optimization OR one new article/service page up to 1,000 words, not both.
Not included: Paid links and ranking promises; Additional locations or content outside agreed scope; Media spend and third-party subscriptions.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit review
Additional support, only when needed
We recommend additions only when the review shows a need. Required launch fixes are identified before you commit; optional additions need your approval. Work already included is never charged again.
- Additional locationsMonthly · Quoted after review
- Technical fixesOne-time · Quoted after review
- Extra contentCustom scope · Quoted after review
Prices shown are starting points for the scope listed. One-time setup, project work, monthly management and third-party costs are shown separately. A no-cost fit review is not a full technical audit. When an assessment reveals work outside the package, we explain the requirement and agree the price before starting.
No guarantee of results
We commit to the agreed work, not a promised outcome. Rankings, traffic, lead volume or quality, bookings, revenue and advertising returns are not guaranteed. Results depend on your offer, budget, access, approvals, capacity and timely follow-up, as well as market and platform conditions. Read the Terms & Conditions.
Relevant proof
See the work behind the starting point
Home Services
Documented resultFrom three broken tracking systems to every call traced in 90 days
Reporting period: September 2026, first full month of unified tracking
- $69K+
- Recorded job value from 6 tracked Google calls ($8,332 new customers · $61,031 returning customers)
- 72
- Tracked calls (59 from new callers)
- 30
- Calls from Google Business Profile (+20% vs. August)
$69,363 in sold/work value from 6 calls with entered values: $8,332 from new customers and $61,031 from returning customers who reached Henley's through its Google listing. 81 other tracked calls had no dollar value entered, so recorded value covers only part of the call picture.
View case studyThe challenge
Three call-tracking systems were fighting each other, so no one could tell which marketing produced which calls. The Google Business Profile phone number had been overwritten by the website vendor's listing-sync tool. A 22-day website form outage went unnoticed. The main phone line was flagged as "Potential Spam" on caller ID.
What MYM did
MYM rebuilt call tracking into one source-tracing system; cleaned up and locked the Google Business Profile; added service areas and city pages; built landing and seasonal promotion pages; launched Google Local Services Ads; deployed on-page SEO optimizations; and cleared the main line's spam flag.
Media/Publishing
Documented resultCommunity Advocate: $20,000 in new advertising revenue from 8 new advertisers
Reporting period: Advertiser system live since February 2026 · SEO engagement since March 22, 2026 · figures through September 2026
- $20,000
- New advertising revenue (client-reported)
- 8
- New advertisers (about $2,500 per advertiser on average)
- 26
- Advertiser inquiries captured through the website
New advertising revenue and closed advertisers are the primary business outcomes. Search and technical results are the supporting work that made them possible.
View case studyThe challenge
Community Advocate is a 50-year-old independent weekly serving seven MetroWest Massachusetts towns. It needed to be found in Google search, Google News, and local maps, and it needed a reliable way to turn its online readers into new advertising customers. The site runs on a newspaper content platform that limits direct edits, and the editorial team's headlines had to stay exactly as written.
What MYM did
Advertiser acquisition system: built an advertising landing page, CRM pipeline, automated follow-up, and SMS-compliant opt-in, so every inquiry is captured and worked. Technical SEO at scale: deployed thousands of fixes across the site while protecting every editorial headline. Tracking and attribution: built Google Tag Manager tracking for advertiser forms, calls, and inquiries, so every lead's source can be measured. Local search: optimized the Google Business Profile, with tracked links to the advertising page. Platform coordination: managed support cases with the publisher's content-platform vendor to resolve indexing and sitemap issues.
Part of Performance Marketing
Demand you can hold accountable
Paid media, search and local visibility planned and bought against cost per qualified lead and booked work — not impressions.
Operating rhythm
SEO & Local Search: how the engagement runs
Same audit-first sequence as every MYM engagement — measurement gets fixed before anything scales.
Audit
We map your current demand, tracking and lead handling. You get the truth about what's actually working.
Show what this covers for SEO & Local SearchHide detailsTechnical foundation
Crawlability, indexation, site architecture, internal linking and page performance — the constraints that limit every other effort.
Prioritize
We rank fixes by revenue impact and effort. No 40-item wish list — a sequenced 90-day plan.
Show what this covers for SEO & Local SearchHide detailsDemand-led content
Topics are selected by buying intent and the questions that precede a purchase decision, then mapped to the page type that can convert them.
Implement
Senior-led execution with AI-assisted production. Tracking and lead capture get fixed before spend scales.
Show what this covers for SEO & Local SearchHide detailsLocal visibility
Business profile completeness, category and service accuracy, review posture and location-level consistency where geography drives the sale.
Measure & scale
Reporting tied to qualified leads, booked work and attributed revenue. Scale what earns, cut what doesn't.
Show what this covers for SEO & Local SearchHide detailsWhat we verify and report
Qualified organic inquiries and their outcomes · Visibility for commercial-intent terms, not vanity terms · Local pack presence and profile actions by location
What it's measured on
The SEO & Local Search scoreboard we agree to up front
If a metric here cannot be produced from your systems, fixing that is part of the work.
Qualified organic inquiries and their outcomes
Visibility for commercial-intent terms, not vanity terms
Local pack presence and profile actions by location
Indexation and crawl health over time
Track record
Senior experience. Direct accountability.
Work directly with Scott, drawing on career experience across search, media, websites and analytics. Ad spend experience reflects his career, not only MYM client spend.
20+
Years in digital
$65M+
Career ad spend experience
70+
Brands & businesses
Client reviews & recommendationsRead approved client references
Where we run it
SEO & Local Search by vertical
The plays change by vertical even though the operating rhythm does not.
Home Improvement
Contractor and home-services demand generation measured in booked estimates and closed jobs, by service line and service area.
View industrySenior Living
Occupancy-focused marketing for communities, built around long consideration cycles and family decision-makers.
View industry
FAQ
SEO & Local Search — common questions
Related
Also part of Performance Marketing
- Paid Advertising & Media BuyingGoogle, Meta and LSA campaigns built around cost per qualified lead and booked work, with tracking that survives an audit.
- Local Streaming TV & CTVManaged local streaming and connected TV with separately funded media, creative supplied by the client and a measurement plan. Traditional linear TV buying is a separate custom scope.
- Generative Engine Optimization (GEO)Make your expertise easier for AI-assisted search to discover, understand and cite, without sacrificing the search fundamentals people still rely on.
- Organic Social Media Marketing & ManagementOrganic social media marketing and management run as a supporting channel to your wider growth system — planned, published and reviewed against the same commercial goals.
Next step
Find out what SEO & Local Search would actually change
Start with a no-cost fit review. A full paid diagnostic or assessment is a separate, scoped next step when appropriate.