SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
View serviceHome Improvement engagement
Henley's Floor & Home Pros: recorded sold work from valued calls
A home-improvement account with real local demand needed measurable search visibility, a healthy site and reliable lead capture.
Figures cover First half of September; supporting search context from May-August · last updated from the September reporting evidence.
- Recorded sold/work value from 4 valued calls
>$61K
Recorded sold/work value from 4 valued calls
- Calls in the first half of September
40
Calls in the first half of September
Only 4 of 40 calls had a dollar value entered. Those 4 valued calls represented just over $61,000 in recorded sold/work value; the other 36 calls were not valued, so the full revenue picture is incomplete. The source does not establish that MYM solely caused that value.
From the report
What the reporting shows
CallRail reporting workflow plus MYM July and August progress reports.
Progress recorded between May and August
- Google Search: 379 clicks and 43,493 impressions in July
- Average ranking position 13.3 in July; 60% of clicks from mobile
- Organic traffic 396 (May) to 687 (Aug) — +73%
- Ranking keywords 610 to 789 — +29%
- Referring domains 122 to 144 — +18%
- Backlinks 259 to 298 — +15%
Local and technical performance
- Google Business Profile: 117 leads in July
- Google Business Profile: 4.8 stars, average ranking position 2.0
- PageSpeed SEO score 100/100
- 885 on-page SEO optimizations
- A 22-day estimate-form outage was identified and documented
The engagement
Challenge and approach
What the business was up against, and what the work focused on.
Challenge
A home-improvement account with real local demand needed measurable search visibility, a healthy site and reliable lead capture.
Approach
CallRail reporting connected sold/work value to the calls the team valued, alongside ongoing search and technical work.
Services involved
The work behind this engagement
Website Development
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
View serviceConversion Rate Optimization
Turning existing traffic into more qualified opportunities by fixing the offer, the path and the handling — before increasing spend.
View service
More
Other engagement structures
Home Services
Scope spotlightIsland Pools & Landscaping: website recovery, search visibility and lead capture
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
The challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
What changed
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
View case studyMeasured on
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
- On-site fixes recorded
- Google impressions in the documented 30-day period
- Lead touches recorded January–August
Media/Publishing
Documented resultCommunity Advocate: advertiser leads converted into renewed packages
Reporting period: March 22–September 16, 2026 engagement window (about 6 months)
The challenge
A local publisher needed durable search performance and a site healthy enough to be found by both search engines and AI answer engines.
What changed
Renewal activity and advertiser leads were reported alongside search visibility and technical remediation.
View case studyMeasured on
- Advertiser packages closed
- Advertiser leads
Media/Publishing
Documented resultFifty Plus Advocate: editorial protection and technical remediation
Reporting period: September 2026 technical and search-recovery reporting
The challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
What changed
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
View case studyMeasured on
- Desktop average position: page 2 to page 1
- SEO score, from 0
- Technical score
Legal
Documented resultWade & Nysather / AZ Accident Attorneys: 6 converted clients in an October 2022 snapshot
Reporting period: October 2022 one-month snapshot, compared with September 2022
The challenge
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
What changed
Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.
View case studyMeasured on
- Converted clients recorded in October 2022
Next step
Start with your own numbers
The audit produces the same structure for your business — challenge, approach and the metrics that matter.