SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
View serviceHome Improvement engagement
From three broken tracking systems to every call traced in 90 days
How we rebuilt lead tracking and local search for a family-owned flooring and remodeling showroom in Surprise, AZ.
Figures cover September 2026, first full month of unified tracking.
Visit client website (opens in a new tab)Results · September 2026
- Recorded job value from 6 tracked Google calls ($8,332 new customers · $61,031 returning customers)
$69K+
Recorded job value from 6 tracked Google calls ($8,332 new customers · $61,031 returning customers)
- Tracked calls (59 from new callers)
72
Tracked calls (59 from new callers)
- Calls from Google Business Profile (+20% vs. August)
30
Calls from Google Business Profile (+20% vs. August)
- Direction requests (+11% vs. August)
99
Direction requests (+11% vs. August)
- Website clicks from Google (+8% vs. August)
79
Website clicks from Google (+8% vs. August)
- Rating · 104 Google reviews · 0 unanswered
4.8★
Rating · 104 Google reviews · 0 unanswered
- Google Maps rankings in Surprise: “local flooring experts” (1.7), “laminate flooring” (1.9), “flooring” (2.1)
Top 3
Google Maps rankings in Surprise: “local flooring experts” (1.7), “laminate flooring” (1.9), “flooring” (2.1)
- Landing pages already cited in AI search answers
4
Landing pages already cited in AI search answers
At a glance
- Client
- Henley's Floor & Home Pros, Surprise, AZ (family-owned flooring & remodeling showroom)
- How they found us
- ChatGPT
- Engagement
- ~90 days (July–September 2026), ongoing
- Services
- Local SEO, Google Business Profile management, call tracking & lead attribution, landing pages, Google Local Services Ads, AI search visibility
The problem and what we did
The problem
- Three call-tracking systems were fighting each other, so no one could tell which marketing produced which calls.
- The Google Business Profile phone number had been overwritten by the website vendor's listing-sync tool.
- A 22-day website form outage went unnoticed.
- The main phone line was flagged as "Potential Spam" on caller ID.
What we did
- Rebuilt call tracking into one system that traces every call to its source.
- Cleaned up and locked the Google Business Profile, and added 14 service areas.
- Built 2 conversion landing pages, 14 city pages, and seasonal promotion pages.
- Launched Google Local Services Ads.
- Deployed 1,762 on-page SEO optimizations (site score 85).
- Cleared the spam flag on the main phone line.
What the numbers mean
Before this work, Henley's had no reliable way to connect a phone call to the marketing that produced it. Now every call is traced to its source, and the team records job values against them. In the first full month, 6 calls had values entered, totaling $69,363. That includes $8,332 from new customers and $61,031 from returning customers who found Henley's again through its Google listing. 81 other tracked calls had no dollar value entered yet, so the true total is higher than what's recorded.
Early results, month three of an ongoing engagement. Recorded job values are entered by the client's team in the call-tracking system; calls without an entered value are not counted. Month-over-month changes compare September to August 2026 Google Business Profile insights. Updated monthly.
Want to know which of your marketing actually makes the phone ring?
Services involved
The work behind this engagement
Website Development
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
View serviceConversion Rate Optimization
Turning existing traffic into more qualified opportunities by fixing the offer, the path and the handling — before increasing spend.
View servicePaid Advertising & Media Buying
Google, Meta and LSA campaigns built around cost per qualified lead and booked work, with tracking that survives an audit.
View serviceGenerative Engine Optimization (GEO)
Make your expertise easier for AI-assisted search to discover, understand and cite, without sacrificing the search fundamentals people still rely on.
View service
More
Other engagement structures
Home Services
Scope spotlightIsland Pools & Landscaping: website recovery, search visibility and lead capture
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
The challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
What MYM did
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
View case studyMeasured on
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
- On-site fixes recorded
- Google impressions in the documented 30-day period
- Lead touches recorded January–August
Media/Publishing
Documented resultCommunity Advocate: $20,000 in new advertising revenue from 8 new advertisers
Reporting period: Advertiser system live since February 2026 · SEO engagement since March 22, 2026 · figures through September 2026
The challenge
Community Advocate is a 50-year-old independent weekly serving seven MetroWest Massachusetts towns. It needed to be found in Google search, Google News, and local maps, and it needed a reliable way to turn its online readers into new advertising customers. The site runs on a newspaper content platform that limits direct edits, and the editorial team's headlines had to stay exactly as written.
What MYM did
Advertiser acquisition system: built an advertising landing page, CRM pipeline, automated follow-up, and SMS-compliant opt-in, so every inquiry is captured and worked. Technical SEO at scale: deployed thousands of fixes across the site while protecting every editorial headline. Tracking and attribution: built Google Tag Manager tracking for advertiser forms, calls, and inquiries, so every lead's source can be measured. Local search: optimized the Google Business Profile, with tracked links to the advertising page. Platform coordination: managed support cases with the publisher's content-platform vendor to resolve indexing and sitemap issues.
View case studyMeasured on
- New advertising revenue (client-reported)
- New advertisers (about $2,500 per advertiser on average)
- Advertiser inquiries captured through the website
- Desktop Google position, page 2 to page 1
- Average U.S. Google position
- Visitors to the advertising page (26 vs. 11, last 30 days)
Media/Publishing
Documented resultFifty Plus Advocate: editorial protection and technical remediation
Reporting period: September 2026 technical and search-recovery reporting
The challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
What MYM did
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
View case studyMeasured on
- Desktop average position: page 2 to page 1
- SEO score, from 0
- Technical score
Legal
Documented resultWade & Nysather / AZ Accident Attorneys: 65 converted clients and $13.5M in client-reported revenue
Reporting period: October 2022 one-month acquisition snapshot; later client-reported totals cover a period not specified in the update
The challenge
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
What MYM did
Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.
View case studyMeasured on
- Converted clients · Michael Nysather client update
- Revenue · Michael Nysather client update
Next step
Start with your own numbers
The audit produces the same structure for your business — challenge, approach and the metrics that matter.