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Case-value-aware marketing for firms that need signed cases, not form fills. Intake speed is usually the difference.
View industryGEO / AI search visibility
Connected growth capabilities
The problem
An AI answer may synthesize information from several sources instead of sending a visitor to a familiar search result. Thin pages, unclear business facts and disconnected expertise make a brand harder to understand and cite. GEO builds on technical SEO and useful content rather than replacing them.
Important services and expertise are hard to find or verify across the site
Content answers broad topics but misses real buyer questions
Business facts and descriptions differ between the website and trusted profiles
AI answer visibility is assumed rather than checked against relevant prompts
Review the site, key buyer questions and sampled AI-assisted answers; distinguish observable citations from unverified visibility claims.
Improve the structure, accuracy and crawlability of service pages, business facts and supporting expertise, with human editorial review.
Organize useful questions, evidence and internal links so a reader or discovery system can follow the context back to its source.
Recheck selected queries and referral signals where measurement is available; report observations without promising citations, rankings or traffic.
Ways to start
Transparent starting points for the bounded scope shown. A fit review confirms the right path before any work begins.
One-time project · starting price
Best for: A business whose organic visibility has stalled or dropped, or that is invisible when buyers ask an AI assistant.
Included
What we review: One site, up to 100 URLs in one primary market; technical health, indexation and crawl behaviour; Content and keyword coverage against real commercial intent; Local visibility and listing consistency where relevant; AEO, GEO and LLM answer visibility — whether you get cited at all; Competitor and opportunity-gap review; MYM Tools search and AI visibility evidence where it applies to your market.
All inclusions: A prioritized technical and content roadmap; Page-level actions rather than a keyword dump; Visibility findings across search and AI answers; A recorded walkthrough of the findings.
Not included: Monthly SEO execution; Large-scale content production; Link acquisition; Paid media of any kind.
You provide: Read-only access to analytics, Search Console and ad accounts as applicable; A named internal contact who can answer questions about the business; Truthful detail on goals, offers, priority services and known pain points.
MYM handles: We review the evidence and tailor the analysis to the agreed scope; Prioritization by commercial impact, not by what is easiest to fix; We walk through the findings with your team.
Next step: Fit review first, then scheduling and invoicing.
Start fit reviewMonthly management · starting price
Best for: One primary market; up to 4 agreed content/page units monthly, technical search and AI visibility
Included
What we review: One primary market; up to 4 agreed content/page units monthly, technical search and AI visibility.
All inclusions: Agreed search, listing and technical priorities; Monthly reporting; A unit is one agreed existing-page optimization OR one new article/service page up to 1,000 words, not both.
Not included: Paid links and ranking promises; Additional locations or content outside agreed scope; Media spend and third-party subscriptions.
You provide: Access, approved business facts and a contact for timely review and approvals.
MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.
Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.
Start fit reviewPrices shown are starting points for the scope listed. One-time setup, project work, monthly management and third-party costs are shown separately. A no-cost fit review is not a full technical audit. When an assessment reveals work outside the package, we explain the requirement and agree the price before starting.
No guarantee of results
We commit to the agreed work, not a promised outcome. Rankings, traffic, lead volume or quality, bookings, revenue and advertising returns are not guaranteed. Results depend on your offer, budget, access, approvals, capacity and timely follow-up, as well as market and platform conditions. Read the Terms & Conditions.
Part of Performance Marketing
Paid media, search and local visibility planned and bought against cost per qualified lead and booked work — not impressions.
Operating rhythm
Same audit-first sequence as every MYM engagement — measurement gets fixed before anything scales.
We map your current demand, tracking and lead handling. You get the truth about what's actually working.
Show what this covers for Generative Engine Optimization (GEO)Hide detailsEstablish a baseline
Review the site, key buyer questions and sampled AI-assisted answers; distinguish observable citations from unverified visibility claims.
We rank fixes by revenue impact and effort. No 40-item wish list — a sequenced 90-day plan.
Show what this covers for Generative Engine Optimization (GEO)Hide detailsClarify the source
Improve the structure, accuracy and crawlability of service pages, business facts and supporting expertise, with human editorial review.
Senior-led execution with AI-assisted production. Tracking and lead capture get fixed before spend scales.
Show what this covers for Generative Engine Optimization (GEO)Hide detailsConnect related answers
Organize useful questions, evidence and internal links so a reader or discovery system can follow the context back to its source.
Reporting tied to qualified leads, booked work and attributed revenue. Scale what earns, cut what doesn't.
Show what this covers for Generative Engine Optimization (GEO)Hide detailsWhat we verify and report
Crawlable coverage of agreed priority questions and service pages · Presence and accuracy in sampled AI-assisted answers where observable · Qualified inquiries and referral signals when attribution is available
What it's measured on
If a metric here cannot be produced from your systems, fixing that is part of the work.
Crawlable coverage of agreed priority questions and service pages
Presence and accuracy in sampled AI-assisted answers where observable
Qualified inquiries and referral signals when attribution is available
Content and entity corrections completed against the agreed scope
Track record
Work directly with Scott, drawing on career experience across search, media, websites and analytics. Ad spend experience reflects his career, not only MYM client spend.
20+
Years in digital
$65M+
Career ad spend experience
70+
Brands & businesses
Where we run it
The plays change by vertical even though the operating rhythm does not.
Case-value-aware marketing for firms that need signed cases, not form fills. Intake speed is usually the difference.
View industryElective and cash-pay healthcare growth: consult-driven demand, tracked bookings, and credible messaging reviewed against practice requirements.
View industryContractor and home-services demand generation measured in booked estimates and closed jobs, by service line and service area.
View industryOccupancy-focused marketing for communities, built around long consideration cycles and family decision-makers.
View industryEstablished, high-ticket and multi-location service businesses outside the named verticals — where the same growth system applies without changing the framework.
View industryFAQ
Related
Next step
Start with a no-cost fit review. A full paid diagnostic or assessment is a separate, scoped next step when appropriate.