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GEO / AI search visibility

Be a useful source in AI-assisted discovery

Make your expertise easier for AI-assisted search to discover, understand and cite, without sacrificing the search fundamentals people still rely on.
Best for businesses with credible expertise that want to understand and improve how they appear in relevant AI-assisted answers.
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The problem

What usually goes wrong with Generative Engine Optimization (GEO)

An AI answer may synthesize information from several sources instead of sending a visitor to a familiar search result. Thin pages, unclear business facts and disconnected expertise make a brand harder to understand and cite. GEO builds on technical SEO and useful content rather than replacing them.

What we typically find

  • Important services and expertise are hard to find or verify across the site

  • Content answers broad topics but misses real buyer questions

  • Business facts and descriptions differ between the website and trusted profiles

  • AI answer visibility is assumed rather than checked against relevant prompts

How we run Generative Engine Optimization (GEO)

  1. Establish a baseline

    Review the site, key buyer questions and sampled AI-assisted answers; distinguish observable citations from unverified visibility claims.

  2. Clarify the source

    Improve the structure, accuracy and crawlability of service pages, business facts and supporting expertise, with human editorial review.

  3. Connect related answers

    Organize useful questions, evidence and internal links so a reader or discovery system can follow the context back to its source.

  4. Review change responsibly

    Recheck selected queries and referral signals where measurement is available; report observations without promising citations, rankings or traffic.

Ways to start

Clear starting points, scoped after a fit review

Transparent starting points for the bounded scope shown. A fit review confirms the right path before any work begins.

  • SEO + AI Visibility Audit

    One-time project · starting price

    Starting one-time project fee
    $1,500
    Separate one-time setup
    $350
    Starting total (project + setup)
    $1,850

    Best for: A business whose organic visibility has stalled or dropped, or that is invisible when buyers ask an AI assistant.

    Included

    • A prioritized technical and content roadmap
    • Page-level actions rather than a keyword dump
    • Visibility findings across search and AI answers
    Full scope, exclusions and responsibilities

    What we review: One site, up to 100 URLs in one primary market; technical health, indexation and crawl behaviour; Content and keyword coverage against real commercial intent; Local visibility and listing consistency where relevant; AEO, GEO and LLM answer visibility — whether you get cited at all; Competitor and opportunity-gap review; MYM Tools search and AI visibility evidence where it applies to your market.

    All inclusions: A prioritized technical and content roadmap; Page-level actions rather than a keyword dump; Visibility findings across search and AI answers; A recorded walkthrough of the findings.

    Not included: Monthly SEO execution; Large-scale content production; Link acquisition; Paid media of any kind.

    You provide: Read-only access to analytics, Search Console and ad accounts as applicable; A named internal contact who can answer questions about the business; Truthful detail on goals, offers, priority services and known pain points.

    MYM handles: We review the evidence and tailor the analysis to the agreed scope; Prioritization by commercial impact, not by what is easiest to fix; We walk through the findings with your team.

    Next step: Fit review first, then scheduling and invoicing.

    Start fit review
  • Local Growth + AI Search

    Monthly management · starting price

    Starting monthly service fee
    $2,250/month
    Separate one-time setup
    $1,750
    Starting first month (service + setup)
    $4,000

    Best for: One primary market; up to 4 agreed content/page units monthly, technical search and AI visibility

    Included

    • Agreed search, listing and technical priorities
    • Monthly reporting
    • A unit is one agreed existing-page optimization OR one new article/service page up to 1,000 words, not both
    Full scope, exclusions and responsibilities

    What we review: One primary market; up to 4 agreed content/page units monthly, technical search and AI visibility.

    All inclusions: Agreed search, listing and technical priorities; Monthly reporting; A unit is one agreed existing-page optimization OR one new article/service page up to 1,000 words, not both.

    Not included: Paid links and ranking promises; Additional locations or content outside agreed scope; Media spend and third-party subscriptions.

    You provide: Access, approved business facts and a contact for timely review and approvals.

    MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.

    Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.

    Start fit review

Prices shown are starting points for the scope listed. One-time setup, project work, monthly management and third-party costs are shown separately. A no-cost fit review is not a full technical audit. When an assessment reveals work outside the package, we explain the requirement and agree the price before starting.

No guarantee of results

We commit to the agreed work, not a promised outcome. Rankings, traffic, lead volume or quality, bookings, revenue and advertising returns are not guaranteed. Results depend on your offer, budget, access, approvals, capacity and timely follow-up, as well as market and platform conditions. Read the Terms & Conditions.

Part of Performance Marketing

Demand you can hold accountable

Paid media, search and local visibility planned and bought against cost per qualified lead and booked work — not impressions.

Operating rhythm

Generative Engine Optimization (GEO): how the engagement runs

Same audit-first sequence as every MYM engagement — measurement gets fixed before anything scales.

  1. Audit

    We map your current demand, tracking and lead handling. You get the truth about what's actually working.

    Show what this covers for Generative Engine Optimization (GEO)

    Establish a baseline

    Review the site, key buyer questions and sampled AI-assisted answers; distinguish observable citations from unverified visibility claims.

  2. Prioritize

    We rank fixes by revenue impact and effort. No 40-item wish list — a sequenced 90-day plan.

    Show what this covers for Generative Engine Optimization (GEO)

    Clarify the source

    Improve the structure, accuracy and crawlability of service pages, business facts and supporting expertise, with human editorial review.

  3. Implement

    Senior-led execution with AI-assisted production. Tracking and lead capture get fixed before spend scales.

    Show what this covers for Generative Engine Optimization (GEO)

    Connect related answers

    Organize useful questions, evidence and internal links so a reader or discovery system can follow the context back to its source.

  4. Measure & scale

    Reporting tied to qualified leads, booked work and attributed revenue. Scale what earns, cut what doesn't.

    Show what this covers for Generative Engine Optimization (GEO)

    What we verify and report

    Crawlable coverage of agreed priority questions and service pages · Presence and accuracy in sampled AI-assisted answers where observable · Qualified inquiries and referral signals when attribution is available

What it's measured on

The Generative Engine Optimization (GEO) scoreboard we agree to up front

If a metric here cannot be produced from your systems, fixing that is part of the work.

  • Crawlable coverage of agreed priority questions and service pages

  • Presence and accuracy in sampled AI-assisted answers where observable

  • Qualified inquiries and referral signals when attribution is available

  • Content and entity corrections completed against the agreed scope

Track record

Senior experience. Direct accountability.

Work directly with Scott, drawing on career experience across search, media, websites and analytics. Ad spend experience reflects his career, not only MYM client spend.

20+

Years in digital

$65M+

Career ad spend experience

70+

Brands & businesses

Client reviews & recommendationsRead approved client references

Where we run it

Generative Engine Optimization (GEO) by vertical

The plays change by vertical even though the operating rhythm does not.

  • Legal

    Case-value-aware marketing for firms that need signed cases, not form fills. Intake speed is usually the difference.

    View industry
  • Healthcare & Medical

    Elective and cash-pay healthcare growth: consult-driven demand, tracked bookings, and credible messaging reviewed against practice requirements.

    View industry
  • Home Improvement

    Contractor and home-services demand generation measured in booked estimates and closed jobs, by service line and service area.

    View industry
  • Senior Living

    Occupancy-focused marketing for communities, built around long consideration cycles and family decision-makers.

    View industry
  • Established Service Businesses

    Established, high-ticket and multi-location service businesses outside the named verticals — where the same growth system applies without changing the framework.

    View industry

FAQ

Generative Engine Optimization (GEO) — common questions

Next step

Find out what Generative Engine Optimization (GEO) would actually change

Start with a no-cost fit review. A full paid diagnostic or assessment is a separate, scoped next step when appropriate.

Growth Audit