Marketing Automation & CRM Setup
Lead routing, speed-to-lead workflows, pipeline stages and reporting that tie spend back to booked revenue.
Explore serviceLegal marketing
Marketing a firm is judged on signed cases — not form fills
Case-value-aware marketing for firms that need signed cases, not form fills. Intake speed is usually the difference.
For personal injury, family law and divorce firms where one signed case can pay for a quarter of marketing.
Legal consultation pathway
- Qualified intake
- Consultation
- Signed client
What we hold ourselves to here
- Cost per signed case
- By case type, not blended across the whole firm.
- Speed to first contact
- How fast a new inquiry actually reaches a human.
- Intake coverage
- Nights, weekends and trial weeks included.
Segments we work in
- Personal injury
- Family law
- Divorce
What we usually find
Where Legal growth is actually leaking
Each recurring pattern, paired with the play that closes it.
The pattern
High cost per lead with unclear signed-case attribution
Intake gaps after hours and during trial weeks
Vendors reporting rankings instead of cases
The core plays
Case-type-level tracking from click to signed case
Speed-to-lead intake workflows and missed-call recovery
Local search and content built around case intent
Services
The stack we typically run in Legal
Grouped by the pillar each piece belongs to — infrastructure first, then demand, then leverage.
Growth Systems
The infrastructure demand lands on
Performance Marketing
Demand you can hold accountable
Paid Advertising & Media Buying
Google, Meta and LSA campaigns built around cost per qualified lead and booked work, with tracking that survives an audit.
Explore serviceSEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
Explore serviceGenerative Engine Optimization (GEO)
Make your expertise easier for AI-assisted search to discover, understand and cite, without sacrificing the search fundamentals people still rely on.
Explore service
AI & Automation
Leverage on top of the fundamentals
AI Front Desk & Lead Recovery
Every call, form, and text your team misses gets answered and followed up until it books or a person takes over.
Explore service
Operating rhythm
How a Legal engagement runs
Same audit-first sequence in every vertical — measurement gets fixed before anything scales.
Audit
We map your current demand, tracking and lead handling. You get the truth about what's actually working.
Prioritize
We rank fixes by revenue impact and effort. No 40-item wish list — a sequenced 90-day plan.
Implement
Senior-led execution with AI-assisted production. Tracking and lead capture get fixed before spend scales.
Measure & scale
Reporting tied to qualified leads, booked work and attributed revenue. Scale what earns, cut what doesn't.
Track record
The experience behind the work
Legal campaigns are run by the same senior team behind two decades of managed search, media and conversion work.
20+
Years in digital
$65M+
Career ad spend experience
70+
Brands & businesses
Client reviews & recommendationsRead approved client references
Related work
Legal engagement structures
Challenge, approach and scoreboard publish now; the figures publish only once verified.
Legal
Documented resultWade & Nysather / AZ Accident Attorneys: 65 converted clients and $13.5M in client-reported revenue
Reporting period: October 2022 one-month acquisition snapshot; later client-reported totals cover a period not specified in the update
- 65
- Converted clients · Michael Nysather client update
- $13.5M
- Revenue · Michael Nysather client update
Michael Nysather reported 65 converted clients and $13.5 million in revenue; the period and attribution basis for these totals were not specified. The October 2022 acquisition figures below are a separate historical one-month snapshot. Neither figure promises future legal or marketing outcomes.
View case studyThe challenge
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
What MYM did
Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.
Legal
Scope spotlightThe Rainmaker Institute: legal-marketing experience spanning 15+ years
Reporting period: 40+ invoices across an unbroken full year in 2009–2010, with later continuity evidence
- 17,000+
- Attorneys served by the national platform
- 40+
- Invoices documenting an unbroken year of work in 2009–2010
- 6
- Law-firm client and sub-accounts documented
Authority and experience proof only. This is not presented as MYM revenue, ROI, signed-case or client-acquisition performance. Ralph Parker's 5-year and Thomas Wade's 10+ year client relationships are separate current-era MYM legal proof; neither is represented as a Rainmaker Institute sub-account.
View case studyThe challenge
The record documents Scott's embedded work inside a national legal-marketing platform serving 17,000+ attorneys, followed by legal-industry continuity spanning more than 15 years.
What MYM did
As a Digital Media Producer and embedded contractor, Scott delivered conversion landing pages, teleseminar registration systems, SEO-driven law-firm blog and content management, and work across the Rainmaker Retreat family of sites.
FAQ
Legal marketing questions
Signed cases. Lead volume without case-type and signed-case tracking hides which campaigns are actually profitable.
Yes. We usually start by measuring current intake speed and coverage, then close the gaps with workflow and after-hours support.
Creative and claims are reviewed against your state bar advertising rules before anything runs. Final approval always stays with the firm.
Other verticals
The same system, different plays
Fit is decided by business profile, not the industry label.
Healthcare & Medical
Elective and cash-pay healthcare growth: consult-driven demand, tracked bookings, and credible messaging reviewed against practice requirements.
View industryHome Improvement
Contractor and home-services demand generation measured in booked estimates and closed jobs, by service line and service area.
View industrySenior Living
Occupancy-focused marketing for communities, built around long consideration cycles and family decision-makers.
View industryEstablished Service Businesses
Established, high-ticket and multi-location service businesses outside the named verticals — where the same growth system applies without changing the framework.
View industry
Next step
Start with a Legal Growth Audit
A senior review of your case-type tracking, intake response times and ad spend — with a prioritized fix list before anything is scaled.