Local TV & streaming TV
Broadcast and CTV that gets measured, not just aired
Screen-to-response measurement
The problem
What usually goes wrong with Local TV & Streaming TV
Broadcast and streaming buys are often sold on reach and evaluated on nothing. Without a measurement design in place before the flight, the only available verdict is whether it felt like it worked.
What we typically find
No baseline captured before the campaign runs
Creative and offer disconnected from the digital funnel
Placement value accepted as quoted
Response attributed to whichever channel happens to be tagged
How we run Local TV & Streaming TV
Measurement design first
Baselines, geography and time windows are defined before the buy so incremental response can be isolated afterwards.
Connected response path
Landing experiences, phone paths and retargeting are aligned to the on-air offer so the response has somewhere to land.
Disciplined buying
Placement, frequency and daypart negotiated against the response model rather than the rate card narrative.
Post-flight verdict
A documented read on incremental lift, with a clear recommendation to continue, restructure or stop.
Ways to start
Clear starting points, scoped after a fit review
Transparent starting points for the bounded scope shown. A fit review confirms the right path before any work begins.
Paid Media Waste & Opportunity Audit
Starting at
$1,245 one-time
Best for: A business spending meaningfully on paid media without clear attribution back to booked work.
Included
- Quantified waste findings drawn from your account data
- Prioritized restructure and opportunity list
- A recorded senior walkthrough of the findings
Not included
- Ad spend itself, which is always paid directly to the platform
- Ongoing campaign management
- Net-new creative production
- Major landing-page builds unless separately scoped
Start fit reviewResponsibilities and fit details
You provide: Read-only access to analytics, Search Console and ad accounts as applicable; A named internal contact who can answer questions about the business; Truthful detail on goals, offers, priority services and known pain points.
MYM handles: The analysis itself, done by a senior practitioner rather than a junior template; Prioritization by commercial impact, not by what is easiest to fix; A recorded walkthrough so your team understands the findings, not just the file.
Growth Blueprint
Starting at
$2,995 one-time
Best for: A business that wants one accountable plan and one sequence, rather than three separate audits and three separate opinions.
Included
- One sequenced priority roadmap in 90-day-style phases, with dependencies mapped
- Budget categories for what each phase realistically requires
- A written action plan you own, whoever implements it
- A recorded senior walkthrough of the plan
Not included
- Implementation of the plan
- Ongoing management of any channel
- Media, software or licence spend
Start fit reviewResponsibilities and fit details
You provide: Read-only access to analytics, Search Console and ad accounts as applicable; A named internal contact who can answer questions about the business; Truthful detail on goals, offers, priority services and known pain points.
MYM handles: The analysis itself, done by a senior practitioner rather than a junior template; Prioritization by commercial impact, not by what is easiest to fix; A recorded walkthrough so your team understands the findings, not just the file.
Pricing shown is starting pricing and is intended as a general guide. Final pricing may vary based on scope, market conditions, required integrations, ad spend, locations and the level of support needed. Package pricing and inclusions may be updated over time. Any material implementation or custom-scope costs are discussed before work begins.
Part of Performance Marketing
Demand you can hold accountable
Paid media, search and local visibility planned and bought against cost per qualified lead and booked work — not impressions.
Operating rhythm
Local TV & Streaming TV: how the engagement runs
Same audit-first sequence as every MYM engagement — measurement gets fixed before anything scales.
Audit
We map your current demand, tracking and lead handling. You get the truth about what's actually working.
Prioritize
We rank fixes by revenue impact and effort. No 40-item wish list — a sequenced 90-day plan.
Implement
Senior-led execution with AI-assisted production. Tracking and lead capture get fixed before spend scales.
Measure & scale
Reporting tied to qualified leads, booked work and attributed revenue. Scale what earns, cut what doesn't.
What it's measured on
The Local TV & Streaming TV scoreboard we agree to up front
If a metric here cannot be produced from your systems, fixing that is part of the work.
Incremental inquiry lift against baseline
Cost per incremental qualified lead
Branded search and direct traffic response during flights
Negotiated versus quoted placement value
Track record
The experience behind the work
Two decades of managed search, media, website and analytics work across established service businesses.
20+
Years in digital
$65M+
Ad spend experience
70+
Brands & businesses
Public proof
Google, LinkedIn, Upwork & Clutch
FAQ
Local TV & Streaming TV — common questions
Related
Also part of Performance Marketing
- Paid Advertising & Media BuyingGoogle, Meta and LSA campaigns built around cost per qualified lead and booked work, with tracking that survives an audit.
- SEO & Local SearchTechnical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
- Organic Social Media Marketing & ManagementOrganic social media marketing and management run as a supporting channel to your wider growth system — planned, published and reviewed against the same commercial goals.
Next step
Find out what Local TV & Streaming TV would actually change
Start with the audit. You'll get a prioritized view of what's leaking and what to fix first.
