Skip to content
Skip to main content

Local streaming TV & CTV

Streaming TV with a measurement plan

Managed local streaming and connected TV with separately funded media, creative supplied by the client and a measurement plan. Traditional linear TV buying is a separate custom scope.
Best for advertisers with approved 15- or 30-second creative who want managed local streaming TV tied to a measurable response path. Linear broadcast is quoted separately.
Get Your Growth Audit

The problem

What usually goes wrong with Local Streaming TV & CTV

Streaming delivery metrics are not the same as directly measured leads. Without a baseline and tracking QA, view-through reporting alone cannot establish incremental lift.

What we typically find

  • No baseline captured before the campaign runs

  • Creative and offer disconnected from the digital funnel

  • Platform-attributed view-through results mistaken for directly measured leads

  • Response attributed to whichever channel happens to be tagged

How we run Local Streaming TV & CTV

  1. Measurement design first

    We define baselines, geography and time windows before launch; incremental lift needs a suitable separate study and is never assumed.

  2. Connected response path

    We review the existing landing and phone paths against the approved streaming offer. New landing-page builds and production are separate.

  3. Disciplined buying

    We plan audiences and geography, manage platform setup and trafficking, then review frequency and delivery without promising specific publishers.

  4. Post-flight verdict

    We report platform-attributed view-through results separately from directly measured leads, with a recommendation to continue, adjust or stop.

Ways to start

Clear starting points, scoped after a fit review

Transparent starting points for the bounded scope shown. A fit review confirms the right path before any work begins.

All packages

  • Local CTV

    Monthly management · starting price

    Starting monthly service fee
    $2,500/month
    Separate one-time setup
    $2,500
    Starting first month (service + setup)
    $5,000

    Minimum ad spend: $5,000/month, client-funded separately

    Monthly service + minimum ad spend: $7,500

    First month including setup and minimum ad spend: $10,000

    Including minimum ad spend; production/software extra.

    Best for: One primary market and offer

    CTV creative adaptation from supplied assets: from $1,500 per concept; original filming, talent/voice/music licensing and complex production quoted separately. Platform-attributed view-through results are not directly measured leads; incremental lift is not assumed. Media floors are MYM programme requirements, not platform minimums.

    Included

    • Audience/geographic plan, platform setup and trafficking
    • Tracking QA, frequency and delivery review, optimization and monthly reporting
    Full scope, exclusions and responsibilities

    What we review: One primary market and offer.

    All inclusions: Audience/geographic plan, platform setup and trafficking; Tracking QA, frequency and delivery review, optimization and monthly reporting.

    Not included: Media spend, original production, software and additional third-party costs; Traditional linear TV buying: separate custom scope; Guaranteed publishers, impressions, sales, ROAS or incremental lift.

    You provide: Approved 15- or 30-second creative, market/offer details and timely approvals.

    MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.

    Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.

    Start fit review

  • Growth CTV

    Monthly management · starting price

    Starting monthly service fee
    $4,500/month
    Separate one-time setup
    $4,000
    Starting first month (service + setup)
    $8,500

    Minimum ad spend: $15,000/month, client-funded separately

    Monthly service + minimum ad spend: $19,500

    First month including setup and minimum ad spend: $23,500

    Including minimum ad spend; production/software extra.

    Best for: Up to 3 markets/offers

    CTV creative adaptation from supplied assets: from $1,500 per concept; original filming, talent/voice/music licensing and complex production quoted separately. Platform-attributed view-through results are not directly measured leads; incremental lift is not assumed. Media floors are MYM programme requirements, not platform minimums.

    Included

    • Audience/geographic plan, platform setup and trafficking
    • Tracking QA, frequency and delivery review, optimization and monthly reporting
    Full scope, exclusions and responsibilities

    What we review: Up to 3 markets/offers.

    All inclusions: Audience/geographic plan, platform setup and trafficking; Tracking QA, frequency and delivery review, optimization and monthly reporting.

    Not included: Media spend, original production, software and additional third-party costs; Traditional linear TV buying: separate custom scope; Guaranteed publishers, impressions, sales, ROAS or incremental lift.

    You provide: Approved 15- or 30-second creative, market/offer details and timely approvals.

    MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.

    Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.

    Start fit review

  • Multi-market CTV

    Monthly management · starting price

    Starting monthly service fee
    $7,500/month
    Separate one-time setup
    $6,000
    Starting first month (service + setup)
    $13,500

    Minimum ad spend: $30,000/month, client-funded separately

    Monthly service + minimum ad spend: $37,500

    First month including setup and minimum ad spend: $43,500

    Including minimum ad spend; production/software extra.

    Best for: Up to 5 markets/offers

    CTV creative adaptation from supplied assets: from $1,500 per concept; original filming, talent/voice/music licensing and complex production quoted separately. Platform-attributed view-through results are not directly measured leads; incremental lift is not assumed. Media floors are MYM programme requirements, not platform minimums.

    Included

    • Audience/geographic plan, platform setup and trafficking
    • Tracking QA, frequency and delivery review, optimization and monthly reporting
    Full scope, exclusions and responsibilities

    What we review: Up to 5 markets/offers.

    All inclusions: Audience/geographic plan, platform setup and trafficking; Tracking QA, frequency and delivery review, optimization and monthly reporting.

    Not included: Media spend, original production, software and additional third-party costs; Traditional linear TV buying: separate custom scope; Guaranteed publishers, impressions, sales, ROAS or incremental lift.

    You provide: Approved 15- or 30-second creative, market/offer details and timely approvals.

    MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.

    Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.

    Start fit review

Additional support, only when needed

We recommend additions only when the review shows a need. Required launch fixes are identified before you commit; optional additions need your approval. Work already included is never charged again.

  • Creative adaptation from supplied assetsOne-time · From $1,500/concept
  • Original productionCustom scope · Quoted after review
  • Additional marketsMonthly · Quoted after review

Prices shown are starting points for the scope listed. One-time setup, project work, monthly management and third-party costs are shown separately. A no-cost fit review is not a full technical audit. When an assessment reveals work outside the package, we explain the requirement and agree the price before starting.

No guarantee of results

We commit to the agreed work, not a promised outcome. Rankings, traffic, lead volume or quality, bookings, revenue and advertising returns are not guaranteed. Results depend on your offer, budget, access, approvals, capacity and timely follow-up, as well as market and platform conditions. Read the Terms & Conditions.

Relevant proof

See the work behind the starting point

Part of Performance Marketing

Demand you can hold accountable

Paid media, search and local visibility planned and bought against cost per qualified lead and booked work — not impressions.

Paid Advertising & Media Buying

Operating rhythm

Local Streaming TV & CTV: how the engagement runs

Same audit-first sequence as every MYM engagement — measurement gets fixed before anything scales.

  1. Audit

    We map your current demand, tracking and lead handling. You get the truth about what's actually working.

    Show what this covers for Local Streaming TV & CTV

    Measurement design first

    We define baselines, geography and time windows before launch; incremental lift needs a suitable separate study and is never assumed.

  2. Prioritize

    We rank fixes by revenue impact and effort. No 40-item wish list — a sequenced 90-day plan.

    Show what this covers for Local Streaming TV & CTV

    Connected response path

    We review the existing landing and phone paths against the approved streaming offer. New landing-page builds and production are separate.

  3. Implement

    Senior-led execution with AI-assisted production. Tracking and lead capture get fixed before spend scales.

    Show what this covers for Local Streaming TV & CTV

    Disciplined buying

    We plan audiences and geography, manage platform setup and trafficking, then review frequency and delivery without promising specific publishers.

  4. Measure & scale

    Reporting tied to qualified leads, booked work and attributed revenue. Scale what earns, cut what doesn't.

    Show what this covers for Local Streaming TV & CTV

    What we verify and report

    Frequency and delivery against plan · Directly measured qualified leads where tracking supports them · Platform-attributed view-through results, separately labeled

What it's measured on

The Local Streaming TV & CTV scoreboard we agree to up front

If a metric here cannot be produced from your systems, fixing that is part of the work.

  • Frequency and delivery against plan

  • Directly measured qualified leads where tracking supports them

  • Platform-attributed view-through results, separately labeled

  • Branded search and direct traffic trends, not assumed incremental lift

Track record

Senior experience. Direct accountability.

Work directly with Scott, drawing on career experience across search, media, websites and analytics. Ad spend experience reflects his career, not only MYM client spend.

25+

Years in digital

$65M+

Career ad spend experience

70+

Brands & businesses

Client reviews & recommendationsRead approved client references

FAQ

Local Streaming TV & CTV — common questions

Related

All services

Next step

Find out what Local Streaming TV & CTV would actually change

Start with a no-cost fit review. A full paid diagnostic or assessment is a separate, scoped next step when appropriate.

Get Your Growth AuditSee ways to work together
Growth Audit