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Local TV & streaming TV

Broadcast and CTV that gets measured, not just aired

Broadcast and CTV planning connected to digital response — so the spend is measured, not just aired.
Best for local advertisers who want TV and streaming tied to digital response instead of reach estimates.
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The problem

What usually goes wrong with Local TV & Streaming TV

Broadcast and streaming buys are often sold on reach and evaluated on nothing. Without a measurement design in place before the flight, the only available verdict is whether it felt like it worked.

What we typically find

  • No baseline captured before the campaign runs

  • Creative and offer disconnected from the digital funnel

  • Placement value accepted as quoted

  • Response attributed to whichever channel happens to be tagged

How we run Local TV & Streaming TV

  1. Measurement design first

    Baselines, geography and time windows are defined before the buy so incremental response can be isolated afterwards.

  2. Connected response path

    Landing experiences, phone paths and retargeting are aligned to the on-air offer so the response has somewhere to land.

  3. Disciplined buying

    Placement, frequency and daypart negotiated against the response model rather than the rate card narrative.

  4. Post-flight verdict

    A documented read on incremental lift, with a clear recommendation to continue, restructure or stop.

Ways to start

Clear starting points, scoped after a fit review

Transparent starting points for the bounded scope shown. A fit review confirms the right path before any work begins.

  • Paid Media Waste & Opportunity Audit

    Starting at

    $1,245 one-time

    Best for: A business spending meaningfully on paid media without clear attribution back to booked work.

    Included

    • Quantified waste findings drawn from your account data
    • Prioritized restructure and opportunity list
    • A recorded senior walkthrough of the findings

    Not included

    • Ad spend itself, which is always paid directly to the platform
    • Ongoing campaign management
    • Net-new creative production
    • Major landing-page builds unless separately scoped
    Responsibilities and fit details

    You provide: Read-only access to analytics, Search Console and ad accounts as applicable; A named internal contact who can answer questions about the business; Truthful detail on goals, offers, priority services and known pain points.

    MYM handles: The analysis itself, done by a senior practitioner rather than a junior template; Prioritization by commercial impact, not by what is easiest to fix; A recorded walkthrough so your team understands the findings, not just the file.

    Start fit review
  • Growth Blueprint

    Starting at

    $2,995 one-time

    Best for: A business that wants one accountable plan and one sequence, rather than three separate audits and three separate opinions.

    Included

    • One sequenced priority roadmap in 90-day-style phases, with dependencies mapped
    • Budget categories for what each phase realistically requires
    • A written action plan you own, whoever implements it
    • A recorded senior walkthrough of the plan

    Not included

    • Implementation of the plan
    • Ongoing management of any channel
    • Media, software or licence spend
    Responsibilities and fit details

    You provide: Read-only access to analytics, Search Console and ad accounts as applicable; A named internal contact who can answer questions about the business; Truthful detail on goals, offers, priority services and known pain points.

    MYM handles: The analysis itself, done by a senior practitioner rather than a junior template; Prioritization by commercial impact, not by what is easiest to fix; A recorded walkthrough so your team understands the findings, not just the file.

    Start fit review

Pricing shown is starting pricing and is intended as a general guide. Final pricing may vary based on scope, market conditions, required integrations, ad spend, locations and the level of support needed. Package pricing and inclusions may be updated over time. Any material implementation or custom-scope costs are discussed before work begins.

Part of Performance Marketing

Demand you can hold accountable

Paid media, search and local visibility planned and bought against cost per qualified lead and booked work — not impressions.

Operating rhythm

Local TV & Streaming TV: how the engagement runs

Same audit-first sequence as every MYM engagement — measurement gets fixed before anything scales.

  1. Audit

    We map your current demand, tracking and lead handling. You get the truth about what's actually working.

  2. Prioritize

    We rank fixes by revenue impact and effort. No 40-item wish list — a sequenced 90-day plan.

  3. Implement

    Senior-led execution with AI-assisted production. Tracking and lead capture get fixed before spend scales.

  4. Measure & scale

    Reporting tied to qualified leads, booked work and attributed revenue. Scale what earns, cut what doesn't.

What it's measured on

The Local TV & Streaming TV scoreboard we agree to up front

If a metric here cannot be produced from your systems, fixing that is part of the work.

  • Incremental inquiry lift against baseline

  • Cost per incremental qualified lead

  • Branded search and direct traffic response during flights

  • Negotiated versus quoted placement value

Track record

The experience behind the work

Two decades of managed search, media, website and analytics work across established service businesses.

20+

Years in digital

$65M+

Ad spend experience

70+

Brands & businesses

Public proof

Google, LinkedIn, Upwork & Clutch

FAQ

Local TV & Streaming TV — common questions

Next step

Find out what Local TV & Streaming TV would actually change

Start with the audit. You'll get a prioritized view of what's leaking and what to fix first.

Growth Audit