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Digital marketing audits

A senior read on what your marketing is actually producing

A senior review of what you're paying for, what's working, what's leaking, and what your current vendor isn't telling you.
Best for owners who can't tell from current reporting which spend is working and which is habit.
Get Your Growth Audit

The problem

What usually goes wrong with Digital Marketing Audits

Marketing decisions get made from reports written by the people being evaluated. An independent senior review is often the first time an owner sees what the spend is actually producing.

What we typically find

  • Reports full of activity and short on outcomes

  • Tracking nobody has validated since it was installed

  • Unclear ownership of accounts, data and assets

  • No prioritization — every recommendation presented as urgent

How we run Digital Marketing Audits

  1. Measurement validation

    We verify what is being counted, how, and whether the numbers in your reports can be reproduced from the source platforms.

  2. Channel and spend review

    Paid, organic, local and offline effort assessed against qualified demand produced, with waste identified explicitly.

  3. Intake and follow-up review

    Response times, call handling, routing and nurture — the steps where most recoverable revenue is lost.

  4. Sequenced plan

    A prioritized fix list ranked by revenue impact and effort, in the order it should be executed over the next 90 days.

Ways to start

Clear starting points, scoped after a fit review

Transparent starting points for the bounded scope shown. A fit review confirms the right path before any work begins.

  • Website Conversion Audit

    One-time project · starting price

    Starting one-time project fee
    $1,250
    Separate one-time setup
    $250
    Starting total (project + setup)
    $1,500

    Best for: An established business with steady traffic and too few qualified enquiries from it — usually before spending more on ads or SEO.

    Included

    • Prioritized findings with severity and expected commercial impact
    • Concrete page-level recommendations, not generic best practice
    • A recorded walkthrough of the findings with your team
    Full scope, exclusions and responsibilities

    What we review: One website, up to 10 priority pages; CTA, form and call paths end to end, including what happens after submit; Mobile experience and CRO fundamentals on the pages that matter; Page speed and usability where they measurably affect conversion; Conversion tracking integrity — whether the numbers can be trusted at all; Friction and leak points, ranked by what they are likely costing.

    All inclusions: Prioritized findings with severity and expected commercial impact; Concrete page-level recommendations, not generic best practice; A recorded walkthrough of the findings with your team.

    Not included: Implementation of any of the fixes; Redesign or rebuild work; Ongoing testing or optimization programmes; Third-party tool licences or subscriptions.

    You provide: Site access, admin or read-only analytics access as applicable; Your goals, offers and priority services; Known pain points and anything already suspected to be broken.

    MYM handles: We review the evidence and tailor the analysis to the agreed scope; Prioritization by commercial impact, not by what is easiest to fix; We walk through the findings with your team.

    Next step: Fit review first. If the audit is not the right starting point, MYM will say so before invoicing.

    Start fit review
  • SEO + AI Visibility Audit

    One-time project · starting price

    Starting one-time project fee
    $1,500
    Separate one-time setup
    $350
    Starting total (project + setup)
    $1,850

    Best for: A business whose organic visibility has stalled or dropped, or that is invisible when buyers ask an AI assistant.

    Included

    • A prioritized technical and content roadmap
    • Page-level actions rather than a keyword dump
    • Visibility findings across search and AI answers
    Full scope, exclusions and responsibilities

    What we review: One site, up to 100 URLs in one primary market; technical health, indexation and crawl behaviour; Content and keyword coverage against real commercial intent; Local visibility and listing consistency where relevant; AEO, GEO and LLM answer visibility — whether you get cited at all; Competitor and opportunity-gap review; MYM Tools search and AI visibility evidence where it applies to your market.

    All inclusions: A prioritized technical and content roadmap; Page-level actions rather than a keyword dump; Visibility findings across search and AI answers; A recorded walkthrough of the findings.

    Not included: Monthly SEO execution; Large-scale content production; Link acquisition; Paid media of any kind.

    You provide: Read-only access to analytics, Search Console and ad accounts as applicable; A named internal contact who can answer questions about the business; Truthful detail on goals, offers, priority services and known pain points.

    MYM handles: We review the evidence and tailor the analysis to the agreed scope; Prioritization by commercial impact, not by what is easiest to fix; We walk through the findings with your team.

    Next step: Fit review first, then scheduling and invoicing.

    Start fit review
  • Paid Media Waste & Opportunity Audit

    One-time project · starting price

    Starting one-time project fee
    $1,500
    Separate one-time setup
    $350
    Starting total (project + setup)
    $1,850

    Best for: A business spending meaningfully on paid media without clear attribution back to booked work.

    If MYM determines the site or landing path cannot reasonably convert, the recommendation may be to fix conversion first rather than increase ad spend.

    Included

    • Quantified waste findings drawn from your account data
    • Prioritized restructure and opportunity list
    • A recorded walkthrough of the findings
    Full scope, exclusions and responsibilities

    What we review: One ad account with up to 90 days of campaign history; structure and architecture; Search terms, match types and negative keyword coverage; Geo, audience and budget allocation against commercial value; Conversion tracking and call tracking accuracy; Landing-page alignment with what the ads actually promise; Lead quality and downstream attribution where the data exists; Quantified wasted-spend opportunities from your own account data.

    All inclusions: Quantified waste findings drawn from your account data; Prioritized restructure and opportunity list; A recorded walkthrough of the findings.

    Not included: Ad spend itself, which is always paid directly to the platform; Ongoing campaign management; Net-new creative production; Major landing-page builds unless separately scoped.

    You provide: Read-only access to analytics, Search Console and ad accounts as applicable; A named internal contact who can answer questions about the business; Truthful detail on goals, offers, priority services and known pain points.

    MYM handles: We review the evidence and tailor the analysis to the agreed scope; Prioritization by commercial impact, not by what is easiest to fix; We walk through the findings with your team.

    Next step: Fit review first, then scheduling and invoicing.

    Start fit review
  • Growth Blueprint

    One-time project · starting price

    Starting one-time project fee
    $3,500
    Separate one-time setup
    $500
    Starting total (project + setup)
    $4,000

    Best for: A business that wants one accountable plan and one sequence, rather than three separate audits and three separate opinions.

    Phases are sequenced, not date-guaranteed: implementation duration depends on your resources, approvals and the state of the systems involved.

    Included

    • One sequenced priority roadmap in 90-day-style phases, with dependencies mapped
    • Budget categories for what each phase realistically requires
    • A written action plan you own, whoever implements it
    Full scope, exclusions and responsibilities

    What we review: One brand, up to 3 priority channels plus website and CRM measurement review; SEO, local, AEO, GEO and LLM visibility; Paid media efficiency and allocation; CRM, automation and lead lifecycle; Speed-to-lead and AI Front Desk suitability; Analytics and attribution integrity; Offer and funnel dependencies; Security or technical blockers where they are visible.

    All inclusions: One sequenced priority roadmap in 90-day-style phases, with dependencies mapped; Budget categories for what each phase realistically requires; A written action plan you own, whoever implements it; A recorded walkthrough of the plan.

    Not included: Implementation of the plan; Ongoing management of any channel; Media, software or licence spend.

    You provide: Read-only access to analytics, Search Console and ad accounts as applicable; A named internal contact who can answer questions about the business; Truthful detail on goals, offers, priority services and known pain points.

    MYM handles: We review the evidence and tailor the analysis to the agreed scope; Prioritization by commercial impact, not by what is easiest to fix; We walk through the findings with your team.

    Next step: Fit review first. Blueprint scope is confirmed in writing before invoicing.

    Start fit review

Additional support, only when needed

We recommend additions only when the review shows a need. Required launch fixes are identified before you commit; optional additions need your approval. Work already included is never charged again.

  • Implementation by recommendationCustom scope · Quoted after review

Prices shown are starting points for the scope listed. One-time setup, project work, monthly management and third-party costs are shown separately. A no-cost fit review is not a full technical audit. When an assessment reveals work outside the package, we explain the requirement and agree the price before starting.

No guarantee of results

We commit to the agreed work, not a promised outcome. Rankings, traffic, lead volume or quality, bookings, revenue and advertising returns are not guaranteed. Results depend on your offer, budget, access, approvals, capacity and timely follow-up, as well as market and platform conditions. Read the Terms & Conditions.

Relevant proof

See the work behind the starting point

Part of Growth Systems

The infrastructure demand lands on

Websites, conversion paths, CRM and reporting built so that every dollar of demand has somewhere to go and something to prove it worked.

Operating rhythm

Digital Marketing Audits: how the engagement runs

Same audit-first sequence as every MYM engagement — measurement gets fixed before anything scales.

  1. Audit

    We map your current demand, tracking and lead handling. You get the truth about what's actually working.

    Show what this covers for Digital Marketing Audits

    Measurement validation

    We verify what is being counted, how, and whether the numbers in your reports can be reproduced from the source platforms.

  2. Prioritize

    We rank fixes by revenue impact and effort. No 40-item wish list — a sequenced 90-day plan.

    Show what this covers for Digital Marketing Audits

    Channel and spend review

    Paid, organic, local and offline effort assessed against qualified demand produced, with waste identified explicitly.

  3. Implement

    Senior-led execution with AI-assisted production. Tracking and lead capture get fixed before spend scales.

    Show what this covers for Digital Marketing Audits

    Intake and follow-up review

    Response times, call handling, routing and nurture — the steps where most recoverable revenue is lost.

  4. Measure & scale

    Reporting tied to qualified leads, booked work and attributed revenue. Scale what earns, cut what doesn't.

    Show what this covers for Digital Marketing Audits

    What we verify and report

    Tracking accuracy and reproducibility of reported numbers · Identified waste and recoverable loss · Priority-ranked fix list with owners

What it's measured on

The Digital Marketing Audits scoreboard we agree to up front

If a metric here cannot be produced from your systems, fixing that is part of the work.

  • Tracking accuracy and reproducibility of reported numbers

  • Identified waste and recoverable loss

  • Priority-ranked fix list with owners

  • Baseline metrics for measuring everything after

Track record

Senior experience. Direct accountability.

Work directly with Scott, drawing on career experience across search, media, websites and analytics. Ad spend experience reflects his career, not only MYM client spend.

25+

Years in digital

$65M+

Career ad spend experience

70+

Brands & businesses

Client reviews & recommendationsRead approved client references

Where we run it

Digital Marketing Audits by vertical

The plays change by vertical even though the operating rhythm does not.

  • Established Service Businesses

    Established, high-ticket and multi-location service businesses outside the named verticals — where the same growth system applies without changing the framework.

    View industry

FAQ

Digital Marketing Audits — common questions

Next step

Find out what Digital Marketing Audits would actually change

Start with a no-cost fit review. A full paid diagnostic or assessment is a separate, scoped next step when appropriate.

Growth Audit