Across the funnel
Demand generation, conversion, intake and reporting are evaluated together rather than as isolated channel tasks.
Experience
Cross-channel experience, one accountable view
MYM works across search, media, websites, automation and analytics so channel decisions stay connected to the same business outcome.
- Cross-channel
- Senior-led
- Outcome accountable
Source-to-outcome measurement
SearchMediaWebsite
Qualified actionCall, form or booking
Business outcomeDefensible measurement
Track record
Two decades of measurable marketing
20+
Years in digital
$65M+
Ad spend experience
70+
Brands & businesses
Public proof
Google, LinkedIn, Upwork & Clutch
Capability record
Where MYM brings the work together
Across service categories
The approach is applied to established businesses where inquiry quality and customer value can be measured.
Accountable to revenue
Reporting ties spend to qualified inquiries, booked work and attributed revenue rather than platform activity.
Category experience
Experience applied to distinct buying journeys
Representative client and project experience
Where the judgment came from
Clearly labelled prior and adjacent experience. None of the items below are MYM client case studies, and none are presented as MYM results.
Prior experience
The Rainmaker Institute
Scott's pre-MYM legal-marketing experience — not an MYM client engagement.
As a Digital Media Producer and embedded contractor inside a national legal-marketing platform serving 17,000+ attorneys, Scott delivered conversion systems, SEO content operations and website work documented across 40+ invoices in 2009–2010.
- Six documented law-firm client and sub-accounts
- Conversion landing pages, teleseminar registration systems and SEO-driven content management
- Rainmaker Retreat website work and 15+ years of later legal-marketing continuity
Authority and experience proof only. No Rainmaker revenue, ROI, signed-case or client-acquisition figures are claimed as MYM results.
Systems authority
SAP ERP implementation (Esperance)
Prior systems and adoption consulting experience — not an MYM client engagement and not a marketing project.
Enterprise ERP implementation work built the discipline MYM now applies to CRM and automation: data structure, process mapping, adoption and training matter more than the software chosen.
- Process mapping and data structure before configuration
- User adoption and training as the deciding factor in success
- Integration and handoff design across teams and systems
Referenced as systems-implementation authority only. It is not a healthcare, EMR or marketing performance claim.
Scope spotlight
ChatOwl campaign build
A scope-and-output spotlight, not a performance or ROI case study.
A large paid-media build delivered as a documented body of production work. It shows the scale MYM can execute; it is not offered as evidence of return.
- 31 ad groups structured
- 187 ads written and deployed
- 450 keywords researched and mapped
- 64+ hours of documented build work
No ROI, revenue or conversion outcome is claimed for this build.
Experience
Representative client experience
Two decades of work spans law firms, medical practices, home-service companies and technology brands.
Legal
Legal
Legal
Legal
Legal
Legal
Healthcare / Medical
Healthcare / Medical
Healthcare / Medical
Healthcare / Medical
Healthcare / Medical
Healthcare / Medical
Healthcare / Medical
Healthcare / Medical
Home Services / Home Improvement
Home Services / Home Improvement
Home Services / Home Improvement
Home Services / Home Improvement
News & Publishing
News & Publishing
Wellness / Other
Wellness / Other
Representative experience across engagements and platform work. Logos and names are shown as experience only and do not imply a current engagement, endorsement or partnership.
View all client experiencePlatform ecosystem
Technology platforms the work runs in
Platforms are tools, not the strategy. MYM plans, buys, builds and measures across the stack below as the engagement requires.
GoogleSearch / SEO / AEO
Google AdsAdvertising
Google Search ConsoleSearch / SEO / AEO
Bing Webmaster ToolsSearch / SEO / AEO
AhrefsSearch / SEO / AEO
SemrushSearch / SEO / AEO
YextSearch / SEO / AEO- Moz (official site, opens in a new tab)Search / SEO / AEO
Microsoft AdvertisingAdvertising
MetaAdvertising
HubSpotCRM & Automation
SalesforceCRM & Automation
GoHighLevelCRM & Automation
KeapCRM & Automation
ZohoCRM & Automation
MailchimpCRM & Automation
OmnisendCRM & Automation
ZapierCRM & Automation
Adobe MarketoCRM & Automation
CallRailAnalytics / Attribution
WhatConvertsAnalytics / Attribution
Google Analytics 4Analytics / Attribution
Google Tag ManagerAnalytics / Attribution
Looker StudioAnalytics / Attribution
Microsoft ClarityAnalytics / Attribution
Google CloudWebsites / Infrastructure
WordPressWebsites / Infrastructure
AdobeAI / Content / Productivity
OpenAI / ChatGPTAI / Content / Productivity- DALL-EAI / Content / Productivity
ClaudeAI / Content / Productivity
ClickUpAI / Content / Productivity
SlackAI / Content / Productivity
Sprout SocialAI / Content / Productivity
HootsuiteAI / Content / Productivity
CanvaAI / Content / Productivity
LoomAI / Content / Productivity
These are the platforms the work runs in. MYM does not publish partner tiers, badges or certification status on this site unless the current status can be verified.
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