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The Marketing Growth Audit checklist

This is the actual review scope, published openly. Run it yourself, hand it to your current vendor, or ask us to run it with you. Nothing here is gated.
  • 5 areas
  • 20 review points
  • Measurement first

Measurement

4 review points — reviewed before anything else.

  • Conversion actions validated against source platforms
  • Duplicate, inflated or missing conversion events
  • Call and form tracking coverage
  • Whether reported numbers can be reproduced

Demand

4 review points

  • Paid spend by channel against qualified demand produced
  • Organic and local visibility for commercial-intent terms
  • Campaign structure versus how the business makes money
  • Identified waste and reallocation candidates

Capture

4 review points

  • Conversion paths and offer clarity by page type
  • Form, phone and scheduling friction
  • Site performance and crawlability constraints
  • Whether a low-commitment path exists at all

Follow-up

4 review points

  • Median speed-to-lead, including after hours
  • Missed-contact volume and recovery path
  • CRM capture rate and routing rules
  • Nurture coverage for leads that do not convert immediately

Accountability

4 review points

  • Account, data and asset ownership
  • Vendor reporting versus platform reality
  • Attribution from source to booked revenue
  • Prioritized 90-day fix list with owners

MYM Tools

Instant Growth Analysis

A quick automated scan of a site's technical and on-page signals. It opens in a new tab; the senior audit below goes considerably deeper.

Opens the automated MYM Tool in a new tab when you click. Nothing is sent until then. This is separate from the Growth Audit, which Scott reviews personally.

If you'd rather not run it yourself

We'll run the same review and hand you the findings

The deliverable is a prioritized fix list you own — usable with or without MYM.

  • Request the audit

    Tell us what you're running today and a senior practitioner reviews it against this exact scope.

    Start the request

Next step

Request the audit

A senior review of your tracking, spend, conversion paths and follow-up.

Growth Audit