SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
View servicePublishing & Media engagement
Community Advocate: advertiser leads converted into renewed packages
A local publisher needed durable search performance and a site healthy enough to be found by both search engines and AI answer engines.
Figures cover March 22–September 16, 2026 engagement window (about 6 months) · last updated from the September 16 renewal proof.
- Advertiser packages closed
4
Advertiser packages closed
- Advertiser leads
22
Advertiser leads
Packages closed and advertiser leads are the primary business outcomes. Search movement and technical fixes are supporting context.
From the report
What the reporting shows
MYM September 16, 2026 renewal proof and monthly reporting.
Supporting search context
- Desktop average position improved from 17.08 to 9.23 — page 2 to page 1
- September clicks increased 16% to 25,907
- September impressions increased 26% to 667K
Technical health and engagement
- 1,072 healthy pages (previously 2)
- 10,069+ fixes deployed
- Reader engagement rate 71%, bounce rate 29%
- Homepage views 205,880 (+60%)
Earlier remediation period — spam clean-up
- 28,354 spam pages remediated
- 627K search impressions recorded in that verified period
- GA4 tracking verified after remediation
- Reported separately from the July 2026 figures above — different periods, never combined
The engagement
Challenge and approach
What the business was up against, and what the work focused on.
Challenge
A local publisher needed durable search performance and a site healthy enough to be found by both search engines and AI answer engines.
Approach
Renewal activity and advertiser leads were reported alongside search visibility and technical remediation.
Services involved
The work behind this engagement
AI Marketing
AI used where it actually shortens the distance to revenue: research, production velocity, qualification and follow-up.
View serviceWebsite Development
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
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Other engagement structures
Home Services
Scope spotlightIsland Pools & Landscaping: website recovery, search visibility and lead capture
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
The challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
What changed
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
View case studyMeasured on
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
- On-site fixes recorded
- Google impressions in the documented 30-day period
- Lead touches recorded January–August
Home Services
Documented resultHenley's Floor & Home Pros: recorded sold work from valued calls
Reporting period: First half of September; supporting search context from May-August
The challenge
A home-improvement account with real local demand needed measurable search visibility, a healthy site and reliable lead capture.
What changed
CallRail reporting connected sold/work value to the calls the team valued, alongside ongoing search and technical work.
View case studyMeasured on
- Recorded sold/work value from 4 valued calls
- Calls in the first half of September
Media/Publishing
Documented resultFifty Plus Advocate: editorial protection and technical remediation
Reporting period: September 2026 technical and search-recovery reporting
The challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
What changed
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
View case studyMeasured on
- Desktop average position: page 2 to page 1
- SEO score, from 0
- Technical score
Legal
Documented resultWade & Nysather / AZ Accident Attorneys: 6 converted clients in an October 2022 snapshot
Reporting period: October 2022 one-month snapshot, compared with September 2022
The challenge
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
What changed
Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.
View case studyMeasured on
- Converted clients recorded in October 2022
Next step
Start with your own numbers
The audit produces the same structure for your business — challenge, approach and the metrics that matter.