SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
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Community Advocate: $20,000 in new advertising revenue from 8 new advertisers
Advertiser system live since February 2026 · SEO engagement since March 22, 2026 · figures through September 2026
Visit client website (opens in a new tab)Results
- New advertising revenue (client-reported)
$20,000
New advertising revenue (client-reported)
- New advertisers (about $2,500 per advertiser on average)
8
New advertisers (about $2,500 per advertiser on average)
- Advertiser inquiries captured through the website
26
Advertiser inquiries captured through the website
- Desktop Google position, page 2 to page 1
17.1 → 7.9
Desktop Google position, page 2 to page 1
- Average U.S. Google position
12.5 → 7.1
Average U.S. Google position
- Visitors to the advertising page (26 vs. 11, last 30 days)
+136%
Visitors to the advertising page (26 vs. 11, last 30 days)
New advertising revenue and closed advertisers are the primary business outcomes. Search and technical results are the supporting work that made them possible.
Source: advertising revenue reported by Community Advocate; search data from Google Search Console; advertiser data from the CRM pipeline.
Who became an advertiser
New advertisers came from across the local economy: a med spa, a bath remodeler, a neurologic rehabilitation practice, a church, an engineering firm, a financial advisor, a childcare center, and a local business owner.
From the report
What the reporting shows
advertising revenue reported by Community Advocate; search data from Google Search Console; advertiser data from the CRM pipeline.
Search visibility
- 670K Google search impressions in the last 30 days, up 12.5%
- 22,700+ Google clicks in the last 30 days
- 21K Google News clicks and 470K impressions over three months
- All seven coverage towns ranking on page one for local news searches
Technical health
- 11,900+ technical fixes deployed
- Technical health score 90/100
- 220 days of manual optimization work automated
- Every editorial headline protected — zero headlines changed
Local presence
- Google Business Profile score 88/100
- #3 average map ranking
- 95/100 citation score
- 4.8-star rating with a 100% review response rate
The engagement
The challenge and what MYM did
The challenge
Community Advocate is a 50-year-old independent weekly serving seven MetroWest Massachusetts towns. It needed to be found in Google search, Google News, and local maps, and it needed a reliable way to turn its online readers into new advertising customers. The site runs on a newspaper content platform that limits direct edits, and the editorial team's headlines had to stay exactly as written.
What MYM did
Advertiser acquisition system: built an advertising landing page, CRM pipeline, automated follow-up, and SMS-compliant opt-in, so every inquiry is captured and worked. Technical SEO at scale: deployed thousands of fixes across the site while protecting every editorial headline. Tracking and attribution: built Google Tag Manager tracking for advertiser forms, calls, and inquiries, so every lead's source can be measured. Local search: optimized the Google Business Profile, with tracked links to the advertising page. Platform coordination: managed support cases with the publisher's content-platform vendor to resolve indexing and sitemap issues.
The result
In six months, Community Advocate moved from page 2 to page 1 on desktop Google search, and its advertising system turned 26 website inquiries into 8 new advertisers and $20,000 in new advertising revenue.
Services involved
The work behind this engagement
AI Marketing
AI used where it actually shortens the distance to revenue: research, production velocity, qualification and follow-up.
View serviceWebsite Development
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
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Reporting period: September 2026 technical and search-recovery reporting
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What MYM did
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The challenge
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What MYM did
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Next step
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