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Instagram ads management

Paid social built for qualified opportunities, not vanity engagement

Paid-social demand generation built around qualified opportunities, disciplined creative testing and attribution — not vanity engagement.
Best for service businesses with a clear offer, a conversion path and enough sales feedback to distinguish qualified opportunities from inexpensive clicks.
Get Your Growth Audit

The problem

What usually goes wrong with Instagram Ads Management

Instagram campaigns can produce attractive reach and engagement while hiding weak lead quality. Without disciplined creative testing, clean conversion events and sales feedback, the platform optimizes toward activity instead of business value.

What we typically find

  • Creative judged by engagement instead of qualified response

  • Audience tests changed before they produce useful evidence

  • Duplicate or shallow conversion events training optimization

  • No connection between campaign source and booked opportunity

How we run Instagram Ads Management

  1. Define the commercial action

    Campaign structure starts with the qualified action the business can handle, not with an engagement target that is easy to inflate.

  2. Test creative deliberately

    Offers, messages and formats are tested in a controlled structure so decisions reflect evidence rather than constant resets.

  3. Validate attribution

    Calls, forms and downstream opportunities are de-duplicated and connected to the campaign source before results are interpreted.

  4. Optimize for lead quality

    Budget and creative decisions use qualification and booking feedback, not impressions, likes or raw form counts alone.

Ways to start

Clear starting points, scoped after a fit review

Transparent starting points for the bounded scope shown. A fit review confirms the right path before any work begins.

All packages

  • Focused Meta

    Monthly management · starting price

    Starting monthly service fee
    $1,500/month
    Separate one-time setup
    $1,000
    Starting first month (service + setup)
    $2,500

    Minimum ad spend: $2,000/month, client-funded separately · managed spend up to $7,500/month

    Monthly service + minimum ad spend: $3,500

    First month including setup and minimum ad spend: $4,500

    Including minimum ad spend; production/software extra.

    Best for: One Meta ad account and offer; up to 2 new concepts using client-approved assets monthly

    Included

    • Strategy, campaign build, optimization, tracking review and reporting
    • Ad concepts using approved client assets
    Full scope, exclusions and responsibilities

    What we review: One Meta ad account and offer; up to 2 new concepts using client-approved assets monthly.

    All inclusions: Strategy, campaign build, optimization, tracking review and reporting; Ad concepts using approved client assets.

    Not included: Client-funded ad spend and software or call tracking; Original photo/video production and new landing-page builds; Results, sales and ROAS guarantees; Organic posting and filmed video.

    You provide: Access, approved business facts and a contact for timely review and approvals.

    MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.

    Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.

    Start fit review

  • Growth Meta

    Monthly management · starting price

    Starting monthly service fee
    $2,500/month
    Separate one-time setup
    $1,750
    Starting first month (service + setup)
    $4,250

    Minimum ad spend: $5,000/month, client-funded separately · managed spend up to $20,000/month

    Monthly service + minimum ad spend: $7,500

    First month including setup and minimum ad spend: $9,250

    Including minimum ad spend; production/software extra.

    Best for: One Meta account, up to 2 offers and 4 new concepts monthly

    Included

    • Strategy, campaign build, optimization, tracking review and reporting
    • Ad concepts using approved client assets
    Full scope, exclusions and responsibilities

    What we review: One Meta account, up to 2 offers and 4 new concepts monthly.

    All inclusions: Strategy, campaign build, optimization, tracking review and reporting; Ad concepts using approved client assets.

    Not included: Client-funded ad spend and software or call tracking; Original photo/video production and new landing-page builds; Results, sales and ROAS guarantees; Organic posting and filmed video.

    You provide: Access, approved business facts and a contact for timely review and approvals.

    MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.

    Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.

    Start fit review

  • Scale Meta

    Monthly management · starting price

    Starting monthly service fee
    $4,000/month
    Separate one-time setup
    $2,500
    Starting first month (service + setup)
    $6,500

    Minimum ad spend: $10,000/month, client-funded separately · managed spend up to $40,000/month

    Monthly service + minimum ad spend: $14,000

    First month including setup and minimum ad spend: $16,500

    Including minimum ad spend; production/software extra.

    Best for: One Meta account, up to 3 offers and 6 new concepts monthly

    Included

    • Strategy, campaign build, optimization, tracking review and reporting
    • Ad concepts using approved client assets
    Full scope, exclusions and responsibilities

    What we review: One Meta account, up to 3 offers and 6 new concepts monthly.

    All inclusions: Strategy, campaign build, optimization, tracking review and reporting; Ad concepts using approved client assets.

    Not included: Client-funded ad spend and software or call tracking; Original photo/video production and new landing-page builds; Results, sales and ROAS guarantees; Organic posting and filmed video.

    You provide: Access, approved business facts and a contact for timely review and approvals.

    MYM handles: We validate access, coordinate onboarding, plan and kick off the scope under the separate setup fee; We deliver and report on the agreed bounded scope under the project or monthly fee.

    Next step: No checkout. We confirm fit, inputs, scope and written terms before work starts.

    Start fit review

Additional support, only when needed

We recommend additions only when the review shows a need. Required launch fixes are identified before you commit; optional additions need your approval. Work already included is never charged again.

  • Tracking remediationOne-time · Quoted after review
  • Landing page + CRO SprintOne-time · From $3,500 + setup
  • Additional platformMonthly · Quoted after review
  • New creativeCustom scope · Quoted after review

Prices shown are starting points for the scope listed. One-time setup, project work, monthly management and third-party costs are shown separately. A no-cost fit review is not a full technical audit. When an assessment reveals work outside the package, we explain the requirement and agree the price before starting.

No guarantee of results

We commit to the agreed work, not a promised outcome. Rankings, traffic, lead volume or quality, bookings, revenue and advertising returns are not guaranteed. Results depend on your offer, budget, access, approvals, capacity and timely follow-up, as well as market and platform conditions. Read the Terms & Conditions.

Relevant proof

See the work behind the starting point

Part of Performance Marketing

Demand you can hold accountable

Paid media, search and local visibility planned and bought against cost per qualified lead and booked work — not impressions.

Paid Advertising & Media Buying

Operating rhythm

Instagram Ads Management: how the engagement runs

Same audit-first sequence as every MYM engagement — measurement gets fixed before anything scales.

  1. Audit

    We map your current demand, tracking and lead handling. You get the truth about what's actually working.

    Show what this covers for Instagram Ads Management

    Define the commercial action

    Campaign structure starts with the qualified action the business can handle, not with an engagement target that is easy to inflate.

  2. Prioritize

    We rank fixes by revenue impact and effort. No 40-item wish list — a sequenced 90-day plan.

    Show what this covers for Instagram Ads Management

    Test creative deliberately

    Offers, messages and formats are tested in a controlled structure so decisions reflect evidence rather than constant resets.

  3. Implement

    Senior-led execution with AI-assisted production. Tracking and lead capture get fixed before spend scales.

    Show what this covers for Instagram Ads Management

    Validate attribution

    Calls, forms and downstream opportunities are de-duplicated and connected to the campaign source before results are interpreted.

  4. Measure & scale

    Reporting tied to qualified leads, booked work and attributed revenue. Scale what earns, cut what doesn't.

    Show what this covers for Instagram Ads Management

    What we verify and report

    Cost per qualified opportunity · Creative and audience test performance · Lead-to-booked-opportunity rate

What it's measured on

The Instagram Ads Management scoreboard we agree to up front

If a metric here cannot be produced from your systems, fixing that is part of the work.

  • Cost per qualified opportunity

  • Creative and audience test performance

  • Lead-to-booked-opportunity rate

  • Attributed revenue and ROI / ROAS where downstream data is available

Track record

Senior experience. Direct accountability.

Work directly with Scott, drawing on career experience across search, media, websites and analytics. Ad spend experience reflects his career, not only MYM client spend.

20+

Years in digital

$65M+

Career ad spend experience

70+

Brands & businesses

Client reviews & recommendationsRead approved client references

FAQ

Instagram Ads Management — common questions

Related

All services

Next step

Find out what Instagram Ads Management would actually change

Start with a no-cost fit review. A full paid diagnostic or assessment is a separate, scoped next step when appropriate.

Get Your Growth AuditSee ways to work together
Growth Audit