Paid Advertising & Media Buying
Google, Meta and LSA campaigns built around cost per qualified lead and booked work, with tracking that survives an audit.
View serviceLegal engagement
Wade & Nysather / AZ Accident Attorneys: 65 converted clients and $13.5M in client-reported revenue
Figures cover October 2022 one-month acquisition snapshot; later client-reported totals cover a period not specified in the update · last updated from the Michael Nysather client update; date not specified.
Visit client website (opens in a new tab)Results
- Converted clients · Michael Nysather client update
65
Converted clients · Michael Nysather client update
- Revenue · Michael Nysather client update
$13.5M
Revenue · Michael Nysather client update
Michael Nysather reported 65 converted clients and $13.5 million in revenue; the period and attribution basis for these totals were not specified. The October 2022 acquisition figures below are a separate historical one-month snapshot. Neither figure promises future legal or marketing outcomes.
Source: Michael Nysather's update to Scott for the client totals; MYM October 2022 KPI and Google Ads reports for the separately dated acquisition snapshot.
From the report
What the reporting shows
Michael Nysather's update to Scott for the client totals; MYM October 2022 KPI and Google Ads reports for the separately dated acquisition snapshot.
October 2022 historical client snapshot
- 6 converted clients were recorded in the October 2022 monthly KPI report; this is not the later client-reported total of 65
Supporting acquisition context
- Organic sessions +56.03% vs September 2022
- Organic new users +62.42% vs September 2022
- 157 Google Ads conversion actions in the reported period — not 157 signed cases
Organic performance, October 2022 vs September 2022
- Organic sessions +56.03%
- Organic new users +62.42%
- Goal completions +21.05%
- Goal conversion rate +16.84%
Google Ads, reported period
- 379,746 impressions
- 685 clicks
- $12,295.07 spend
- 157 conversions at $78.31 cost per conversion
- 375 all-conversion actions (+413.7%) across appointment, lead, call and local-action categories — a broader platform measure, not the same as the 6 converted clients recorded in the October 2022 KPI report or the later client-reported total
Relationship context
- Thomas Wade is documented in MYM proof material as a client relationship of 10+ years and a public review source
The engagement
The challenge and what MYM did
The challenge
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
What MYM did
Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.
Services involved
The work behind this engagement
SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
View serviceConversion Rate Optimization
Turning existing traffic into more qualified opportunities by fixing the offer, the path and the handling — before increasing spend.
View serviceMarketing Automation & CRM Setup
Lead routing, speed-to-lead workflows, pipeline stages and reporting that tie spend back to booked revenue.
View service
More
Other engagement structures
Home Services
Scope spotlightIsland Pools & Landscaping: website recovery, search visibility and lead capture
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
The challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
What MYM did
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
View case studyMeasured on
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
- On-site fixes recorded
- Google impressions in the documented 30-day period
- Lead touches recorded January–August
Home Services
Documented resultFrom three broken tracking systems to every call traced in 90 days
Reporting period: September 2026, first full month of unified tracking
The challenge
Three call-tracking systems were fighting each other, so no one could tell which marketing produced which calls. The Google Business Profile phone number had been overwritten by the website vendor's listing-sync tool. A 22-day website form outage went unnoticed. The main phone line was flagged as "Potential Spam" on caller ID.
What MYM did
MYM rebuilt call tracking into one source-tracing system; cleaned up and locked the Google Business Profile; added service areas and city pages; built landing and seasonal promotion pages; launched Google Local Services Ads; deployed on-page SEO optimizations; and cleared the main line's spam flag.
View case studyMeasured on
- Recorded job value from 6 tracked Google calls ($8,332 new customers · $61,031 returning customers)
- Tracked calls (59 from new callers)
- Calls from Google Business Profile (+20% vs. August)
- Direction requests (+11% vs. August)
- Website clicks from Google (+8% vs. August)
- Rating · 104 Google reviews · 0 unanswered
- Google Maps rankings in Surprise: “local flooring experts” (1.7), “laminate flooring” (1.9), “flooring” (2.1)
- Landing pages already cited in AI search answers
Media/Publishing
Documented resultCommunity Advocate: $20,000 in new advertising revenue from 8 new advertisers
Reporting period: Advertiser system live since February 2026 · SEO engagement since March 22, 2026 · figures through September 2026
The challenge
Community Advocate is a 50-year-old independent weekly serving seven MetroWest Massachusetts towns. It needed to be found in Google search, Google News, and local maps, and it needed a reliable way to turn its online readers into new advertising customers. The site runs on a newspaper content platform that limits direct edits, and the editorial team's headlines had to stay exactly as written.
What MYM did
Advertiser acquisition system: built an advertising landing page, CRM pipeline, automated follow-up, and SMS-compliant opt-in, so every inquiry is captured and worked. Technical SEO at scale: deployed thousands of fixes across the site while protecting every editorial headline. Tracking and attribution: built Google Tag Manager tracking for advertiser forms, calls, and inquiries, so every lead's source can be measured. Local search: optimized the Google Business Profile, with tracked links to the advertising page. Platform coordination: managed support cases with the publisher's content-platform vendor to resolve indexing and sitemap issues.
View case studyMeasured on
- New advertising revenue (client-reported)
- New advertisers (about $2,500 per advertiser on average)
- Advertiser inquiries captured through the website
- Desktop Google position, page 2 to page 1
- Average U.S. Google position
- Visitors to the advertising page (26 vs. 11, last 30 days)
Media/Publishing
Documented resultFifty Plus Advocate: editorial protection and technical remediation
Reporting period: September 2026 technical and search-recovery reporting
The challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
What MYM did
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
View case studyMeasured on
- Desktop average position: page 2 to page 1
- SEO score, from 0
- Technical score
Next step
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