Paid Advertising & Media Buying
Google, Meta and LSA campaigns built around cost per qualified lead and booked work, with tracking that survives an audit.
View serviceLegal engagement
Wade & Nysather / AZ Accident Attorneys: 6 converted clients in an October 2022 snapshot
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
Figures cover October 2022 one-month snapshot, compared with September 2022 · last updated from the October 2022 KPI report.
- Converted clients recorded in October 2022
6
Converted clients recorded in October 2022
These are historical figures from a dated 2022 report and are not presented as current performance. No legal outcome or case-value promise is made or implied.
From the report
What the reporting shows
MYM October 2022 KPI report and the Google Ads report for the same period.
Supporting acquisition context
- Organic sessions +56.03% vs September 2022
- Organic new users +62.42% vs September 2022
- 157 Google Ads conversion actions in the reported period — not 157 signed cases
Organic performance, October 2022 vs September 2022
- Organic sessions +56.03%
- Organic new users +62.42%
- Goal completions +21.05%
- Goal conversion rate +16.84%
Google Ads, reported period
- 379,746 impressions
- 685 clicks
- $12,295.07 spend
- 157 conversions at $78.31 cost per conversion
- 375 all-conversion actions (+413.7%) across appointment, lead, call and local-action categories — a broader platform measure, not the same as the 6 converted clients recorded in the KPI report
Relationship context
- Thomas Wade is documented in MYM proof material as a client relationship of 10+ years and a public review source
The engagement
Challenge and approach
What the business was up against, and what the work focused on.
Challenge
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
Approach
Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.
Services involved
The work behind this engagement
SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
View serviceConversion Rate Optimization
Turning existing traffic into more qualified opportunities by fixing the offer, the path and the handling — before increasing spend.
View serviceMarketing Automation & CRM Setup
Lead routing, speed-to-lead workflows, pipeline stages and reporting that tie spend back to booked revenue.
View service
More
Other engagement structures
Home Services
Scope spotlightIsland Pools & Landscaping: website recovery, search visibility and lead capture
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
The challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
What changed
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
View case studyMeasured on
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
- On-site fixes recorded
- Google impressions in the documented 30-day period
- Lead touches recorded January–August
Home Services
Documented resultHenley's Floor & Home Pros: recorded sold work from valued calls
Reporting period: First half of September; supporting search context from May-August
The challenge
A home-improvement account with real local demand needed measurable search visibility, a healthy site and reliable lead capture.
What changed
CallRail reporting connected sold/work value to the calls the team valued, alongside ongoing search and technical work.
View case studyMeasured on
- Recorded sold/work value from 4 valued calls
- Calls in the first half of September
Media/Publishing
Documented resultCommunity Advocate: advertiser leads converted into renewed packages
Reporting period: March 22–September 16, 2026 engagement window (about 6 months)
The challenge
A local publisher needed durable search performance and a site healthy enough to be found by both search engines and AI answer engines.
What changed
Renewal activity and advertiser leads were reported alongside search visibility and technical remediation.
View case studyMeasured on
- Advertiser packages closed
- Advertiser leads
Media/Publishing
Documented resultFifty Plus Advocate: editorial protection and technical remediation
Reporting period: September 2026 technical and search-recovery reporting
The challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
What changed
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
View case studyMeasured on
- Desktop average position: page 2 to page 1
- SEO score, from 0
- Technical score
Next step
Start with your own numbers
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