SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
View serviceLegal engagement
The Rainmaker Institute: legal-marketing experience spanning 15+ years
The record documents Scott's embedded work inside a national legal-marketing platform serving 17,000+ attorneys, followed by legal-industry continuity spanning more than 15 years.
Figures cover 40+ invoices across an unbroken full year in 2009–2010, with later continuity evidence.
- Attorneys served by the national platform
17,000+
Attorneys served by the national platform
- Invoices documenting an unbroken year of work in 2009–2010
40+
Invoices documenting an unbroken year of work in 2009–2010
- Law-firm client and sub-accounts documented
6
Law-firm client and sub-accounts documented
- Verified legal-marketing continuity
15+ years
Verified legal-marketing continuity
Authority and experience proof only. This is not presented as MYM revenue, ROI, signed-case or client-acquisition performance. Ralph Parker's 5-year and Thomas Wade's 10+ year client relationships are separate current-era MYM legal proof; neither is represented as a Rainmaker Institute sub-account.
From the report
What the reporting shows
Invoices on file document the 2009–2010 role, six law-firm client/sub-accounts and delivery scope. Later evidence includes Arnold Blea's on-camera testimonial tied to the Fresno practice, plus separately documented long-running legal relationships.
Embedded delivery inside a national legal-marketing platform
- A national legal-marketing platform serving 17,000+ attorneys
- Digital Media Producer and embedded contractor role documented across 40+ invoices
- Six documented law-firm client/sub-accounts, including family-law and bankruptcy practices
- Conversion landing pages and teleseminar registration systems
- SEO-driven law-firm blog and content management
- Rainmaker Retreat family of sites, including a documented Rainmaker Retreat website build
Legal-marketing continuity beyond the invoice period
- Later on-camera testimonial from Arnold Blea, Esq., tied back to the Fresno practice
- Ralph Parker: separately documented 5-year MYM client relationship
- Thomas Wade: separately documented 10+ year MYM client relationship
- The later relationships are broader MYM legal proof, not claimed as Rainmaker Institute sub-accounts
The engagement
Challenge and approach
What the business was up against, and what the work focused on.
Challenge
The record documents Scott's embedded work inside a national legal-marketing platform serving 17,000+ attorneys, followed by legal-industry continuity spanning more than 15 years.
Approach
As a Digital Media Producer and embedded contractor, Scott delivered conversion landing pages, teleseminar registration systems, SEO-driven law-firm blog and content management, and work across the Rainmaker Retreat family of sites.
Services involved
The work behind this engagement
Website Development
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
View serviceConversion Rate Optimization
Turning existing traffic into more qualified opportunities by fixing the offer, the path and the handling — before increasing spend.
View serviceMarketing Automation & CRM Setup
Lead routing, speed-to-lead workflows, pipeline stages and reporting that tie spend back to booked revenue.
View service
More
Other engagement structures
Home Services
Scope spotlightIsland Pools & Landscaping: website recovery, search visibility and lead capture
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
The challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
What changed
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
View case studyMeasured on
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
- On-site fixes recorded
- Google impressions in the documented 30-day period
- Lead touches recorded January–August
Home Services
Documented resultHenley's Floor & Home Pros: recorded sold work from valued calls
Reporting period: First half of September; supporting search context from May-August
The challenge
A home-improvement account with real local demand needed measurable search visibility, a healthy site and reliable lead capture.
What changed
CallRail reporting connected sold/work value to the calls the team valued, alongside ongoing search and technical work.
View case studyMeasured on
- Recorded sold/work value from 4 valued calls
- Calls in the first half of September
Media/Publishing
Documented resultCommunity Advocate: advertiser leads converted into renewed packages
Reporting period: March 22–September 16, 2026 engagement window (about 6 months)
The challenge
A local publisher needed durable search performance and a site healthy enough to be found by both search engines and AI answer engines.
What changed
Renewal activity and advertiser leads were reported alongside search visibility and technical remediation.
View case studyMeasured on
- Advertiser packages closed
- Advertiser leads
Media/Publishing
Documented resultFifty Plus Advocate: editorial protection and technical remediation
Reporting period: September 2026 technical and search-recovery reporting
The challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
What changed
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
View case studyMeasured on
- Desktop average position: page 2 to page 1
- SEO score, from 0
- Technical score
Next step
Start with your own numbers
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