SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
View serviceLegal engagement
The Rainmaker Institute: legal-marketing experience spanning 15+ years
Figures cover 40+ invoices across an unbroken full year in 2009–2010, with later continuity evidence.
Visit client website (opens in a new tab)Results
- Attorneys served by the national platform
17,000+
Attorneys served by the national platform
- Invoices documenting an unbroken year of work in 2009–2010
40+
Invoices documenting an unbroken year of work in 2009–2010
- Law-firm client and sub-accounts documented
6
Law-firm client and sub-accounts documented
- Verified legal-marketing continuity
15+ years
Verified legal-marketing continuity
Authority and experience proof only. This is not presented as MYM revenue, ROI, signed-case or client-acquisition performance. Ralph Parker's 5-year and Thomas Wade's 10+ year client relationships are separate current-era MYM legal proof; neither is represented as a Rainmaker Institute sub-account.
Source: Invoices on file document the 2009–2010 role, six law-firm client/sub-accounts and delivery scope. Later evidence includes Arnold Blea's on-camera testimonial tied to the Fresno practice, plus separately documented long-running legal relationships.
From the report
What the reporting shows
Invoices on file document the 2009–2010 role, six law-firm client/sub-accounts and delivery scope. Later evidence includes Arnold Blea's on-camera testimonial tied to the Fresno practice, plus separately documented long-running legal relationships.
Embedded delivery inside a national legal-marketing platform
- A national legal-marketing platform serving 17,000+ attorneys
- Digital Media Producer and embedded contractor role documented across 40+ invoices
- Six documented law-firm client/sub-accounts, including family-law and bankruptcy practices
- Conversion landing pages and teleseminar registration systems
- SEO-driven law-firm blog and content management
- Rainmaker Retreat family of sites, including a documented Rainmaker Retreat website build
Legal-marketing continuity beyond the invoice period
- Later on-camera testimonial from Arnold Blea, Esq., tied back to the Fresno practice
- Ralph Parker: separately documented 5-year MYM client relationship
- Thomas Wade: separately documented 10+ year MYM client relationship
- The later relationships are broader MYM legal proof, not claimed as Rainmaker Institute sub-accounts
The engagement
The challenge and what MYM did
The challenge
The record documents Scott's embedded work inside a national legal-marketing platform serving 17,000+ attorneys, followed by legal-industry continuity spanning more than 15 years.
What MYM did
As a Digital Media Producer and embedded contractor, Scott delivered conversion landing pages, teleseminar registration systems, SEO-driven law-firm blog and content management, and work across the Rainmaker Retreat family of sites.
Services involved
The work behind this engagement
Website Development
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
View serviceConversion Rate Optimization
Turning existing traffic into more qualified opportunities by fixing the offer, the path and the handling — before increasing spend.
View serviceMarketing Automation & CRM Setup
Lead routing, speed-to-lead workflows, pipeline stages and reporting that tie spend back to booked revenue.
View service
More
Other engagement structures
Home Services
Scope spotlightIsland Pools & Landscaping: website recovery, search visibility and lead capture
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
The challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
What MYM did
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
View case studyMeasured on
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
- On-site fixes recorded
- Google impressions in the documented 30-day period
- Lead touches recorded January–August
Home Services
Documented resultFrom three broken tracking systems to every call traced in 90 days
Reporting period: September 2026, first full month of unified tracking
The challenge
Three call-tracking systems were fighting each other, so no one could tell which marketing produced which calls. The Google Business Profile phone number had been overwritten by the website vendor's listing-sync tool. A 22-day website form outage went unnoticed. The main phone line was flagged as "Potential Spam" on caller ID.
What MYM did
MYM rebuilt call tracking into one source-tracing system; cleaned up and locked the Google Business Profile; added service areas and city pages; built landing and seasonal promotion pages; launched Google Local Services Ads; deployed on-page SEO optimizations; and cleared the main line's spam flag.
View case studyMeasured on
- Recorded job value from 6 tracked Google calls ($8,332 new customers · $61,031 returning customers)
- Tracked calls (59 from new callers)
- Calls from Google Business Profile (+20% vs. August)
- Direction requests (+11% vs. August)
- Website clicks from Google (+8% vs. August)
- Rating · 104 Google reviews · 0 unanswered
- Google Maps rankings in Surprise: “local flooring experts” (1.7), “laminate flooring” (1.9), “flooring” (2.1)
- Landing pages already cited in AI search answers
Media/Publishing
Documented resultCommunity Advocate: $20,000 in new advertising revenue from 8 new advertisers
Reporting period: Advertiser system live since February 2026 · SEO engagement since March 22, 2026 · figures through September 2026
The challenge
Community Advocate is a 50-year-old independent weekly serving seven MetroWest Massachusetts towns. It needed to be found in Google search, Google News, and local maps, and it needed a reliable way to turn its online readers into new advertising customers. The site runs on a newspaper content platform that limits direct edits, and the editorial team's headlines had to stay exactly as written.
What MYM did
Advertiser acquisition system: built an advertising landing page, CRM pipeline, automated follow-up, and SMS-compliant opt-in, so every inquiry is captured and worked. Technical SEO at scale: deployed thousands of fixes across the site while protecting every editorial headline. Tracking and attribution: built Google Tag Manager tracking for advertiser forms, calls, and inquiries, so every lead's source can be measured. Local search: optimized the Google Business Profile, with tracked links to the advertising page. Platform coordination: managed support cases with the publisher's content-platform vendor to resolve indexing and sitemap issues.
View case studyMeasured on
- New advertising revenue (client-reported)
- New advertisers (about $2,500 per advertiser on average)
- Advertiser inquiries captured through the website
- Desktop Google position, page 2 to page 1
- Average U.S. Google position
- Visitors to the advertising page (26 vs. 11, last 30 days)
Media/Publishing
Documented resultFifty Plus Advocate: editorial protection and technical remediation
Reporting period: September 2026 technical and search-recovery reporting
The challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
What MYM did
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
View case studyMeasured on
- Desktop average position: page 2 to page 1
- SEO score, from 0
- Technical score
Next step
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