SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
View serviceLegal engagement
The Rainmaker Institute: legal-marketing experience spanning 15+ years
Figures cover 40+ invoices across an unbroken full year in 2009–2010, with later continuity evidence.
Visit client website (opens in a new tab)Results
- Attorneys served by the national platform
17,000+
Attorneys served by the national platform
- Invoices documenting an unbroken year of work in 2009–2010
40+
Invoices documenting an unbroken year of work in 2009–2010
- Law-firm client and sub-accounts documented
6
Law-firm client and sub-accounts documented
- Verified legal-marketing continuity
15+ years
Verified legal-marketing continuity
Authority and experience proof only. This is not presented as MYM revenue, ROI, signed-case or client-acquisition performance. Ralph Parker's 5-year and Thomas Wade's 10+ year client relationships are separate current-era MYM legal proof; neither is represented as a Rainmaker Institute sub-account.
Source: Invoices on file document the 2009–2010 role, six law-firm client/sub-accounts and delivery scope. Later evidence includes Arnold Blea's on-camera testimonial tied to the Fresno practice, plus separately documented long-running legal relationships.
From the report
What the reporting shows
Invoices on file document the 2009–2010 role, six law-firm client/sub-accounts and delivery scope. Later evidence includes Arnold Blea's on-camera testimonial tied to the Fresno practice, plus separately documented long-running legal relationships.
Embedded delivery inside a national legal-marketing platform
- A national legal-marketing platform serving 17,000+ attorneys
- Digital Media Producer and embedded contractor role documented across 40+ invoices
- Six documented law-firm client/sub-accounts, including family-law and bankruptcy practices
- Conversion landing pages and teleseminar registration systems
- SEO-driven law-firm blog and content management
- Rainmaker Retreat family of sites, including a documented Rainmaker Retreat website build
Legal-marketing continuity beyond the invoice period
- Later on-camera testimonial from Arnold Blea, Esq., tied back to the Fresno practice
- Ralph Parker: separately documented 5-year MYM client relationship
- Thomas Wade: separately documented 10+ year MYM client relationship
- The later relationships are broader MYM legal proof, not claimed as Rainmaker Institute sub-accounts
The engagement
The challenge and what MYM did
The challenge
The record documents Scott's embedded work inside a national legal-marketing platform serving 17,000+ attorneys, followed by legal-industry continuity spanning more than 15 years.
What MYM did
As a Digital Media Producer and embedded contractor, Scott delivered conversion landing pages, teleseminar registration systems, SEO-driven law-firm blog and content management, and work across the Rainmaker Retreat family of sites.
Services involved
The work behind this engagement
Website Development
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
View serviceConversion Rate Optimization
Turning existing traffic into more qualified opportunities by fixing the offer, the path and the handling — before increasing spend.
View serviceMarketing Automation & CRM Setup
Lead routing, speed-to-lead workflows, pipeline stages and reporting that tie spend back to booked revenue.
View service
More
Other engagement structures
Home Services
Scope spotlightIsland Pools & Landscaping: website recovery, search visibility and lead capture
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
The challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
What MYM did
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
View case studyMeasured on
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
- On-site fixes recorded
- Google impressions in the documented 30-day period
- Lead touches recorded January–August
Home Services
Documented resultFrom three broken tracking systems to every call traced in 90 days
Reporting period: October 2026 (October 1–31, compared with September 2026)
The challenge
Three call-tracking systems were fighting each other, so no one could tell which marketing produced which calls. The Google Business Profile phone number had been overwritten by the website vendor's listing-sync tool. A 22-day website form outage went unnoticed. The main phone line was flagged as "Potential Spam" on caller ID.
What MYM did
MYM rebuilt call tracking into one source-tracing system; cleaned up and locked the Google Business Profile; added service areas and city pages; built landing and seasonal promotion pages; launched Google Local Services Ads; deployed on-page SEO optimizations; and cleared the main line's spam flag.
View case studyMeasured on
- MYM-managed closed-job revenue, October 2026 (Google Business Profile, Local Services Ads, landing site and main-site search)
- All-channel closed-job revenue, October 2026, 8 customers, including TV and paid media run by Henley's other marketing partner
- Calls from Google Business Profile + Local Services Ads in October (48 in September) — CallRail
- Landing-site visits in October (104 in September)
- Web form leads in October (12 vs. 6 in September)
- Google reviews · 4.76 stars · every review answered
Media/Publishing
Documented resultCommunity Advocate: page two to page one on desktop Google, with 43 inbound leads in 2026
Reporting period: SEO engagement since late March 2026 · figures through November 3, 2026 (CRM through November 5, 2026)
The challenge
Community Advocate is a 50-year-old independent weekly serving seven MetroWest Massachusetts towns. It needed to be found in Google search, Google News, and local maps, and it needed a reliable way to turn its online readers into new advertising customers. The site runs on a newspaper content platform that limits direct edits, and the editorial team's headlines had to stay exactly as written.
What MYM did
Advertiser acquisition system: built an advertising landing page, CRM pipeline, automated follow-up, and SMS-compliant opt-in, so every inquiry is captured and worked. Technical SEO at scale: deployed more than 8,000 optimizations across about 2,000 pages, with title and heading changes blocked to protect editorial headlines. Tracking and attribution: built Google Tag Manager tracking for advertiser forms, calls, and inquiries, so every lead's source can be measured. Local search: optimized the Google Business Profile, with tracked links to the advertising page. Platform coordination: managed support cases with the publisher's content-platform vendor to resolve indexing and sitemap issues.
View case studyMeasured on
- Desktop Google position, page two to page one
- Inbound leads in the client's CRM in 2026 (Jan 1 – Nov 5); 39 since the engagement began in March
- Average Google position, all devices, Oct 5 – Nov 3 year over year
- Google click-through rate, all devices, Oct 5 – Nov 3 year over year
- Technical optimizations deployed (8,008 across about 2,000 pages)
- Technical health score
Media/Publishing
Documented resultFifty Plus Advocate: publication search protection and recovery
Reporting period: figures through November 3, 2026
The challenge
An established publication needed its editorial archive protected in search, and in October 2026 a crawler block at the site's network edge stopped Google from showing the site.
What MYM did
Publication search protection: Search Console monitoring, diagnosis of the crawler block, advice to the site's maintenance provider, sitemap resubmission and re-indexing requests.
View case studyMeasured on
- Average desktop Google position, before the engagement vs. now (Oct 5 – Nov 3, 2026)
- Daily US Google clicks before, during and since the October 12 – 26 crawler block
- Block found in Search Console / corrected
Next step
Start with your own numbers
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