Paid Advertising & Media Buying
Google, Meta and LSA campaigns built around cost per qualified lead and booked work, with tracking that survives an audit.
View serviceHome Improvement engagement
Island Pools & Landscaping: website recovery, search visibility and lead capture
Figures cover Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August.
Visit client website (opens in a new tab)Results
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
$531K
YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
87 → 266
Indexed pages after rendering and indexation work
- On-site fixes recorded
5,187
On-site fixes recorded
- Google impressions in the documented 30-day period
10,500+
Google impressions in the documented 30-day period
- Lead touches recorded January–August
878
Lead touches recorded January–August
Approximately $531K YTD closed revenue from four projects was reported by the client in Paul's July 22, 2026 email. It is not attributed to ads, a platform, or a particular channel. Website, search and lead-activity figures are separate operational measures; no ROI is claimed.
Source: Paul's July 22, 2026 client email for reported revenue; owner-approved September 24 Island Pools source for website, search and lead activity.
From the report
What the reporting shows
Paul's July 22, 2026 client email for reported revenue; owner-approved September 24 Island Pools source for website, search and lead activity.
Website and search recovery
- Indexed pages increased from 87 to 266 after rendering and indexation work
- 5,187 on-site fixes were recorded
- 10,500+ Google impressions were recorded in the documented 30-day period
Lead capture and customer journey
- 878 lead touches were recorded from January through August
- Call handling, lead recovery, tracking and attribution were reviewed alongside vendor coordination
- The source records a 5.0 rating and a ring-time change from about 5 seconds to about 30 seconds
The engagement
The challenge and what MYM did
The challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
What MYM did
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
Services involved
The work behind this engagement
SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
View serviceWebsite Development
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
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More
Other engagement structures
Home Services
Documented resultFrom three broken tracking systems to every call traced in 90 days
Reporting period: September 2026, first full month of unified tracking
The challenge
Three call-tracking systems were fighting each other, so no one could tell which marketing produced which calls. The Google Business Profile phone number had been overwritten by the website vendor's listing-sync tool. A 22-day website form outage went unnoticed. The main phone line was flagged as "Potential Spam" on caller ID.
What MYM did
MYM rebuilt call tracking into one source-tracing system; cleaned up and locked the Google Business Profile; added service areas and city pages; built landing and seasonal promotion pages; launched Google Local Services Ads; deployed on-page SEO optimizations; and cleared the main line's spam flag.
View case studyMeasured on
- Recorded job value from 6 tracked Google calls ($8,332 new customers · $61,031 returning customers)
- Tracked calls (59 from new callers)
- Calls from Google Business Profile (+20% vs. August)
- Direction requests (+11% vs. August)
- Website clicks from Google (+8% vs. August)
- Rating · 104 Google reviews · 0 unanswered
- Google Maps rankings in Surprise: “local flooring experts” (1.7), “laminate flooring” (1.9), “flooring” (2.1)
- Landing pages already cited in AI search answers
Media/Publishing
Documented resultCommunity Advocate: $20,000 in new advertising revenue from 8 new advertisers
Reporting period: Advertiser system live since February 2026 · SEO engagement since March 22, 2026 · figures through September 2026
The challenge
Community Advocate is a 50-year-old independent weekly serving seven MetroWest Massachusetts towns. It needed to be found in Google search, Google News, and local maps, and it needed a reliable way to turn its online readers into new advertising customers. The site runs on a newspaper content platform that limits direct edits, and the editorial team's headlines had to stay exactly as written.
What MYM did
Advertiser acquisition system: built an advertising landing page, CRM pipeline, automated follow-up, and SMS-compliant opt-in, so every inquiry is captured and worked. Technical SEO at scale: deployed thousands of fixes across the site while protecting every editorial headline. Tracking and attribution: built Google Tag Manager tracking for advertiser forms, calls, and inquiries, so every lead's source can be measured. Local search: optimized the Google Business Profile, with tracked links to the advertising page. Platform coordination: managed support cases with the publisher's content-platform vendor to resolve indexing and sitemap issues.
View case studyMeasured on
- New advertising revenue (client-reported)
- New advertisers (about $2,500 per advertiser on average)
- Advertiser inquiries captured through the website
- Desktop Google position, page 2 to page 1
- Average U.S. Google position
- Visitors to the advertising page (26 vs. 11, last 30 days)
Media/Publishing
Documented resultFifty Plus Advocate: editorial protection and technical remediation
Reporting period: September 2026 technical and search-recovery reporting
The challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
What MYM did
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
View case studyMeasured on
- Desktop average position: page 2 to page 1
- SEO score, from 0
- Technical score
Legal
Documented resultWade & Nysather / AZ Accident Attorneys: 65 converted clients and $13.5M in client-reported revenue
Reporting period: October 2022 one-month acquisition snapshot; later client-reported totals cover a period not specified in the update
The challenge
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
What MYM did
Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.
View case studyMeasured on
- Converted clients · Michael Nysather client update
- Revenue · Michael Nysather client update
Next step
Start with your own numbers
The audit produces the same structure for your business — challenge, approach and the metrics that matter.