Paid Advertising & Media Buying
Google, Meta and LSA campaigns built around cost per qualified lead and booked work, with tracking that survives an audit.
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Island Pools & Landscaping: website recovery, search visibility and lead capture
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
Figures cover Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August.
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
$531K
YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
87 → 266
Indexed pages after rendering and indexation work
- On-site fixes recorded
5,187
On-site fixes recorded
- Google impressions in the documented 30-day period
10,500+
Google impressions in the documented 30-day period
- Lead touches recorded January–August
878
Lead touches recorded January–August
Approximately $531K YTD closed revenue from four projects was reported by the client in Paul's July 22, 2026 email. It is not attributed to ads, a platform, or a particular channel. Website, search and lead-activity figures are separate operational measures; no ROI is claimed.
From the report
What the reporting shows
Paul's July 22, 2026 client email for reported revenue; owner-approved September 24 Island Pools source for website, search and lead activity.
Website and search recovery
- Indexed pages increased from 87 to 266 after rendering and indexation work
- 5,187 on-site fixes were recorded
- 10,500+ Google impressions were recorded in the documented 30-day period
Lead capture and customer journey
- 878 lead touches were recorded from January through August
- Call handling, lead recovery, tracking and attribution were reviewed alongside vendor coordination
- The source records a 5.0 rating and a ring-time change from about 5 seconds to about 30 seconds
The engagement
Challenge and approach
What the business was up against, and what the work focused on.
Challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
Approach
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
Services involved
The work behind this engagement
SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
View serviceWebsite Development
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
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Other engagement structures
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Reporting period: First half of September; supporting search context from May-August
The challenge
A home-improvement account with real local demand needed measurable search visibility, a healthy site and reliable lead capture.
What changed
CallRail reporting connected sold/work value to the calls the team valued, alongside ongoing search and technical work.
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- Recorded sold/work value from 4 valued calls
- Calls in the first half of September
Media/Publishing
Documented resultCommunity Advocate: advertiser leads converted into renewed packages
Reporting period: March 22–September 16, 2026 engagement window (about 6 months)
The challenge
A local publisher needed durable search performance and a site healthy enough to be found by both search engines and AI answer engines.
What changed
Renewal activity and advertiser leads were reported alongside search visibility and technical remediation.
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- Advertiser packages closed
- Advertiser leads
Media/Publishing
Documented resultFifty Plus Advocate: editorial protection and technical remediation
Reporting period: September 2026 technical and search-recovery reporting
The challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
What changed
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
View case studyMeasured on
- Desktop average position: page 2 to page 1
- SEO score, from 0
- Technical score
Legal
Documented resultWade & Nysather / AZ Accident Attorneys: 6 converted clients in an October 2022 snapshot
Reporting period: October 2022 one-month snapshot, compared with September 2022
The challenge
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
What changed
Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.
View case studyMeasured on
- Converted clients recorded in October 2022
Next step
Start with your own numbers
The audit produces the same structure for your business — challenge, approach and the metrics that matter.