SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
View servicePublishing & Media engagement
Fifty Plus Advocate: editorial protection and technical remediation
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
Figures cover September 2026 technical and search-recovery reporting · last updated from the September 2026 reporting evidence.
- Desktop average position: page 2 to page 1
14.92 → 9.79
Desktop average position: page 2 to page 1
- SEO score, from 0
79/100
SEO score, from 0
- Technical score
94/100
Technical score
Framed as publication SEO protection and technical improvement, not as lead generation.
From the report
What the reporting shows
MYM September 2026 technical and search reporting.
Search and technical
- Desktop average position improved from 14.92 to 9.79 — page 2 to page 1
- SEO score improved from 0 to 79/100; Technical score reached 94/100
- 29,017+ fixes deployed
Referral and local visibility
- Google Business Profile views +35%
- Direction requests +31%
- Maps visibility +115%
The engagement
Challenge and approach
What the business was up against, and what the work focused on.
Challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
Approach
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
Services involved
The work behind this engagement
Website Development
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
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Other engagement structures
Home Services
Scope spotlightIsland Pools & Landscaping: website recovery, search visibility and lead capture
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
The challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
What changed
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
View case studyMeasured on
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
- On-site fixes recorded
- Google impressions in the documented 30-day period
- Lead touches recorded January–August
Home Services
Documented resultHenley's Floor & Home Pros: recorded sold work from valued calls
Reporting period: First half of September; supporting search context from May-August
The challenge
A home-improvement account with real local demand needed measurable search visibility, a healthy site and reliable lead capture.
What changed
CallRail reporting connected sold/work value to the calls the team valued, alongside ongoing search and technical work.
View case studyMeasured on
- Recorded sold/work value from 4 valued calls
- Calls in the first half of September
Media/Publishing
Documented resultCommunity Advocate: advertiser leads converted into renewed packages
Reporting period: March 22–September 16, 2026 engagement window (about 6 months)
The challenge
A local publisher needed durable search performance and a site healthy enough to be found by both search engines and AI answer engines.
What changed
Renewal activity and advertiser leads were reported alongside search visibility and technical remediation.
View case studyMeasured on
- Advertiser packages closed
- Advertiser leads
Legal
Documented resultWade & Nysather / AZ Accident Attorneys: 6 converted clients in an October 2022 snapshot
Reporting period: October 2022 one-month snapshot, compared with September 2022
The challenge
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
What changed
Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.
View case studyMeasured on
- Converted clients recorded in October 2022
Next step
Start with your own numbers
The audit produces the same structure for your business — challenge, approach and the metrics that matter.