SEO & Local Search
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Fifty Plus Advocate: publication search protection and recovery
Figures cover figures through November 3, 2026 · last updated from the figures through November 3, 2026.
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- Average desktop Google position, before the engagement vs. now (Oct 5 – Nov 3, 2026)
11.62 → 9.46
Average desktop Google position, before the engagement vs. now (Oct 5 – Nov 3, 2026)
- Daily US Google clicks before, during and since the October 12 – 26 crawler block
71 → 4 → 53
Daily US Google clicks before, during and since the October 12 – 26 crawler block
- Block found in Search Console / corrected
Oct 22 / Oct 26
Block found in Search Console / corrected
Framed as publication search protection and recovery, not as growth.
Source: Google Search Console, United States, sc-domain:fiftyplusadvocate.com; verified November 5, 2026; figures through November 3, 2026.
From the report
What the reporting shows
Google Search Console, United States, sc-domain:fiftyplusadvocate.com; verified November 5, 2026; figures through November 3, 2026.
Search protection and recovery
- From about October 12 to October 26, 2026, a security setting at the site's network edge blocked Google's crawler, so Google stopped showing the site.
- MYM found the cause in Search Console on October 22, advised the site's maintenance provider, resubmitted the sitemap (6,347 URLs, no errors) and requested re-indexing; the setting was corrected on October 26.
- Daily US Google clicks: about 71 a day before the block (Sep 28 – Oct 11: 988 clicks in 14 days), about 4 a day during it (Oct 12 – 25: 56 clicks in 14 days), and about 53 a day since the fix (Oct 27 – Nov 3: 424 clicks in 8 days), roughly 75% of the earlier level.
- Impressions: 87,676 in the two weeks before the block vs. 4,504 during it.
- Context: 903 US Google clicks in Oct 5 – Nov 3 vs. 2,356 in the previous 30 days; the block covered roughly half of that window, and Google traffic to publishers has fallen industry-wide. These are recovery figures, not growth.
- Sitemap health: the sitemap index reads 6,347 URLs with 0 errors.
- No new title rewrites without publisher approval.
Search position
- Average desktop Google position improved by about two positions, from 11.62 before the engagement (Dec 21, 2025 – Mar 21, 2026) to 9.46 now (Oct 5 – Nov 3, 2026), and now sits at the bottom of page one.
- Year over year, same dates: 10.49 to 9.46 on desktop.
The engagement
The challenge and what MYM did
The challenge
An established publication needed its editorial archive protected in search, and in October 2026 a crawler block at the site's network edge stopped Google from showing the site.
What MYM did
Publication search protection: Search Console monitoring, diagnosis of the crawler block, advice to the site's maintenance provider, sitemap resubmission and re-indexing requests.
About the numbers
About the numbers: All figures are United States data from Google Search Console (sc-domain:fiftyplusadvocate.com), verified November 5, 2026, using the date windows stated above. Recovery is still in progress and is checked weekly. No lead, revenue or traffic-growth claims are made because lead tracking is not set up on this site.
Services involved
The work behind this engagement
Website Development
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
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Other engagement structures
Home Services
Scope spotlightIsland Pools & Landscaping: website recovery, search visibility and lead capture
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
The challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
What MYM did
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
View case studyMeasured on
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
- On-site fixes recorded
- Google impressions in the documented 30-day period
- Lead touches recorded January–August
Home Services
Documented resultFrom three broken tracking systems to every call traced in 90 days
Reporting period: October 2026 (October 1–31, compared with September 2026)
The challenge
Three call-tracking systems were fighting each other, so no one could tell which marketing produced which calls. The Google Business Profile phone number had been overwritten by the website vendor's listing-sync tool. A 22-day website form outage went unnoticed. The main phone line was flagged as "Potential Spam" on caller ID.
What MYM did
MYM rebuilt call tracking into one source-tracing system; cleaned up and locked the Google Business Profile; added service areas and city pages; built landing and seasonal promotion pages; launched Google Local Services Ads; deployed on-page SEO optimizations; and cleared the main line's spam flag.
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- MYM-managed closed-job revenue, October 2026 (Google Business Profile, Local Services Ads, landing site and main-site search)
- All-channel closed-job revenue, October 2026, 8 customers, including TV and paid media run by Henley's other marketing partner
- Calls from Google Business Profile + Local Services Ads in October (48 in September) — CallRail
- Landing-site visits in October (104 in September)
- Web form leads in October (12 vs. 6 in September)
- Google reviews · 4.76 stars · every review answered
Media/Publishing
Documented resultCommunity Advocate: page two to page one on desktop Google, with 43 inbound leads in 2026
Reporting period: SEO engagement since late March 2026 · figures through November 3, 2026 (CRM through November 5, 2026)
The challenge
Community Advocate is a 50-year-old independent weekly serving seven MetroWest Massachusetts towns. It needed to be found in Google search, Google News, and local maps, and it needed a reliable way to turn its online readers into new advertising customers. The site runs on a newspaper content platform that limits direct edits, and the editorial team's headlines had to stay exactly as written.
What MYM did
Advertiser acquisition system: built an advertising landing page, CRM pipeline, automated follow-up, and SMS-compliant opt-in, so every inquiry is captured and worked. Technical SEO at scale: deployed more than 8,000 optimizations across about 2,000 pages, with title and heading changes blocked to protect editorial headlines. Tracking and attribution: built Google Tag Manager tracking for advertiser forms, calls, and inquiries, so every lead's source can be measured. Local search: optimized the Google Business Profile, with tracked links to the advertising page. Platform coordination: managed support cases with the publisher's content-platform vendor to resolve indexing and sitemap issues.
View case studyMeasured on
- Desktop Google position, page two to page one
- Inbound leads in the client's CRM in 2026 (Jan 1 – Nov 5); 39 since the engagement began in March
- Average Google position, all devices, Oct 5 – Nov 3 year over year
- Google click-through rate, all devices, Oct 5 – Nov 3 year over year
- Technical optimizations deployed (8,008 across about 2,000 pages)
- Technical health score
Legal
Documented resultWade & Nysather / AZ Accident Attorneys: 65 converted clients and $13.5M in client-reported revenue
Reporting period: October 2022 one-month acquisition snapshot; later client-reported totals cover a period not specified in the update
The challenge
A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.
What MYM did
Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.
View case studyMeasured on
- Converted clients · Michael Nysather client update
- Revenue · Michael Nysather client update
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