Fifty Plus Advocate: editorial protection and technical remediation

The challenge

A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.

What MYM did

MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.

The challenge

Three call-tracking systems were fighting each other, so no one could tell which marketing produced which calls. The Google Business Profile phone number had been overwritten by the website vendor's listing-sync tool. A 22-day website form outage went unnoticed. The main phone line was flagged as "Potential Spam" on caller ID.

What MYM did

MYM rebuilt call tracking into one source-tracing system; cleaned up and locked the Google Business Profile; added service areas and city pages; built landing and seasonal promotion pages; launched Google Local Services Ads; deployed on-page SEO optimizations; and cleared the main line's spam flag.

The challenge

Community Advocate is a 50-year-old independent weekly serving seven MetroWest Massachusetts towns. It needed to be found in Google search, Google News, and local maps, and it needed a reliable way to turn its online readers into new advertising customers. The site runs on a newspaper content platform that limits direct edits, and the editorial team's headlines had to stay exactly as written.

What MYM did

Advertiser acquisition system: built an advertising landing page, CRM pipeline, automated follow-up, and SMS-compliant opt-in, so every inquiry is captured and worked. Technical SEO at scale: deployed thousands of fixes across the site while protecting every editorial headline. Tracking and attribution: built Google Tag Manager tracking for advertiser forms, calls, and inquiries, so every lead's source can be measured. Local search: optimized the Google Business Profile, with tracked links to the advertising page. Platform coordination: managed support cases with the publisher's content-platform vendor to resolve indexing and sitemap issues.

The challenge

A personal injury practice running paid search and local search together needed month-over-month proof that marketing was producing measurable client conversions, not just traffic.

What MYM did

Paid search and landing pages, local SEO, call and form tracking through WhatConverts, and monthly KPI reporting against organic performance, goal completions and converted clients.