SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
View serviceHealthcare engagement
Dr. Todd Malan / Innovative Cosmetic Surgery: booked out for surgery through year-end
An elective-surgery practice ran a multi-site web environment with no consistent measurement of the calls, forms and paid campaigns each property was producing.
Figures cover Historical 2019 engagement · last updated from the October 2019 client/team feedback.
- Client-reported surgery schedule booked out
Through year-end
Client-reported surgery schedule booked out
Client/team feedback in October 2019 reported Dr. Malan booked out for surgery through the end of December and described lead quality and the day positively. This is a historical operational outcome, not a current-performance or clinical-outcome claim. The report's $88,600 CallRail value remained unconfirmed and is excluded.
From the report
What the reporting shows
MYM August and October 2019 reporting plus client/team feedback; historical engagement.
Call performance, SmartLipo Institute
- 87 calls (+770% vs prior period)
- 76 new calls (+744.4%)
- 77 unique callers (+755.6%)
- 45 answered calls (+542.9%)
- 42 missed calls were also visible in the same report
- $33,600 call value shown in the report — reported call value, not closed revenue
Search and paid, reported period
- Google Search Console: 51,304 impressions and 295 clicks
- Search/SEO score shown as 92
- Google Ads: 36 phone calls (+1700%), 22 conversions
- $4,312.01 reported cost at $269.50 cost per conversion on the dashboard for that period
Why the missed calls matter
- The same report highlighted missed calls and follow-up gaps alongside the growth
- That finding is exactly why MYM now treats lead handling and follow-up as part of the growth system, not an afterthought
The engagement
Challenge and approach
What the business was up against, and what the work focused on.
Challenge
An elective-surgery practice ran a multi-site web environment with no consistent measurement of the calls, forms and paid campaigns each property was producing.
Approach
Web and SEO work across a 6+ site environment, paid search, conversion tracking through Tag Manager and CallRail, landing pages, review management, email/CRM planning and monthly reporting.
Services involved
The work behind this engagement
Paid Advertising & Media Buying
Google, Meta and LSA campaigns built around cost per qualified lead and booked work, with tracking that survives an audit.
View serviceWebsite Development
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
View serviceMarketing Automation & CRM Setup
Lead routing, speed-to-lead workflows, pipeline stages and reporting that tie spend back to booked revenue.
View service
More
Other engagement structures
Home Services
Scope spotlightIsland Pools & Landscaping: website recovery, search visibility and lead capture
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
The challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
What changed
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
View case studyMeasured on
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
- On-site fixes recorded
- Google impressions in the documented 30-day period
- Lead touches recorded January–August
Home Services
Documented resultHenley's Floor & Home Pros: recorded sold work from valued calls
Reporting period: First half of September; supporting search context from May-August
The challenge
A home-improvement account with real local demand needed measurable search visibility, a healthy site and reliable lead capture.
What changed
CallRail reporting connected sold/work value to the calls the team valued, alongside ongoing search and technical work.
View case studyMeasured on
- Recorded sold/work value from 4 valued calls
- Calls in the first half of September
Media/Publishing
Documented resultCommunity Advocate: advertiser leads converted into renewed packages
Reporting period: March 22–September 16, 2026 engagement window (about 6 months)
The challenge
A local publisher needed durable search performance and a site healthy enough to be found by both search engines and AI answer engines.
What changed
Renewal activity and advertiser leads were reported alongside search visibility and technical remediation.
View case studyMeasured on
- Advertiser packages closed
- Advertiser leads
Media/Publishing
Documented resultFifty Plus Advocate: editorial protection and technical remediation
Reporting period: September 2026 technical and search-recovery reporting
The challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
What changed
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
View case studyMeasured on
- Desktop average position: page 2 to page 1
- SEO score, from 0
- Technical score
Next step
Start with your own numbers
The audit produces the same structure for your business — challenge, approach and the metrics that matter.