SEO & Local Search
Technical, content and local search work aimed at qualified demand — not vanity rankings for keywords that never convert.
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Healthcare engagement
Dr. Todd Malan / Innovative Cosmetic Surgery: $35M client-reported annual revenue
Figures cover Historical 2019 engagement; revenue and ad spend relate to one year not specified in the later client update · last updated from the Dr. Todd Malan client update; date not specified.
Results
- One year's revenue · Dr. Todd Malan client update
$35M
One year's revenue · Dr. Todd Malan client update
- Ad spend in that year · client-reported floor, not an exact total
$500K+
Ad spend in that year · client-reported floor, not an exact total
- Client-reported surgery schedule booked out
Through year-end
Client-reported surgery schedule booked out
Dr. Todd Malan reported $35 million in revenue for one year with ad spend over $500,000. This is practice revenue, not revenue attributed solely to ads or MYM; the exact spend and year were not specified, so no exact return ratio is claimed. Separately, October 2019 client/team feedback reported surgery booked through year-end. The report's $88,600 CallRail value remained unconfirmed and is excluded.
Source: Dr. Todd Malan's update to Scott for annual revenue and ad spend; MYM August and October 2019 reporting plus client/team feedback for the historical operating detail.
From the report
What the reporting shows
Dr. Todd Malan's update to Scott for annual revenue and ad spend; MYM August and October 2019 reporting plus client/team feedback for the historical operating detail.
Call performance, SmartLipo Institute
- 87 calls (+770% vs prior period)
- 76 new calls (+744.4%)
- 77 unique callers (+755.6%)
- 45 answered calls (+542.9%)
- 42 missed calls were also visible in the same report
- $33,600 call value shown in the report — reported call value, not closed revenue
Search and paid, reported period
- Google Search Console: 51,304 impressions and 295 clicks
- Search/SEO score shown as 92
- Google Ads: 36 phone calls (+1700%), 22 conversions
- $4,312.01 reported cost at $269.50 cost per conversion on the dashboard for that period
Why the missed calls matter
- The same report highlighted missed calls and follow-up gaps alongside the growth
- That finding is exactly why MYM now treats lead handling and follow-up as part of the growth system, not an afterthought
The engagement
The challenge and what MYM did
The challenge
An elective-surgery practice ran a multi-site web environment with no consistent measurement of the calls, forms and paid campaigns each property was producing.
What MYM did
Web and SEO work across a 6+ site environment, paid search, conversion tracking through Tag Manager and CallRail, landing pages, review management, email/CRM planning and monthly reporting.
Services involved
The work behind this engagement
Paid Advertising & Media Buying
Google, Meta and LSA campaigns built around cost per qualified lead and booked work, with tracking that survives an audit.
View serviceWebsite Development
Fast, crawler-visible, conversion-focused sites. Built to be measured, maintained and defended — not rebuilt every 18 months.
View serviceMarketing Automation & CRM Setup
Lead routing, speed-to-lead workflows, pipeline stages and reporting that tie spend back to booked revenue.
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More
Other engagement structures
Home Services
Scope spotlightIsland Pools & Landscaping: website recovery, search visibility and lead capture
Reporting period: Client-reported YTD revenue as of July 22, 2026; September 24 operational source; lead touches cover January–August
The challenge
A technically compromised website was limiting indexation, local visibility and reliable lead capture for a pool and landscaping company.
What MYM did
MYM coordinated website recovery, technical and on-page SEO, local search, tracking and attribution, lead capture and recovery, and vendor work across the customer journey.
View case studyMeasured on
- YTD closed revenue from four projects, approximately, as reported by the client in Paul's July 22, 2026 email
- Indexed pages after rendering and indexation work
- On-site fixes recorded
- Google impressions in the documented 30-day period
- Lead touches recorded January–August
Home Services
Documented resultFrom three broken tracking systems to every call traced in 90 days
Reporting period: September 2026, first full month of unified tracking
The challenge
Three call-tracking systems were fighting each other, so no one could tell which marketing produced which calls. The Google Business Profile phone number had been overwritten by the website vendor's listing-sync tool. A 22-day website form outage went unnoticed. The main phone line was flagged as "Potential Spam" on caller ID.
What MYM did
MYM rebuilt call tracking into one source-tracing system; cleaned up and locked the Google Business Profile; added service areas and city pages; built landing and seasonal promotion pages; launched Google Local Services Ads; deployed on-page SEO optimizations; and cleared the main line's spam flag.
View case studyMeasured on
- Recorded job value from 6 tracked Google calls ($8,332 new customers · $61,031 returning customers)
- Tracked calls (59 from new callers)
- Calls from Google Business Profile (+20% vs. August)
- Direction requests (+11% vs. August)
- Website clicks from Google (+8% vs. August)
- Rating · 104 Google reviews · 0 unanswered
- Google Maps rankings in Surprise: “local flooring experts” (1.7), “laminate flooring” (1.9), “flooring” (2.1)
- Landing pages already cited in AI search answers
Media/Publishing
Documented resultCommunity Advocate: $20,000 in new advertising revenue from 8 new advertisers
Reporting period: Advertiser system live since February 2026 · SEO engagement since March 22, 2026 · figures through September 2026
The challenge
Community Advocate is a 50-year-old independent weekly serving seven MetroWest Massachusetts towns. It needed to be found in Google search, Google News, and local maps, and it needed a reliable way to turn its online readers into new advertising customers. The site runs on a newspaper content platform that limits direct edits, and the editorial team's headlines had to stay exactly as written.
What MYM did
Advertiser acquisition system: built an advertising landing page, CRM pipeline, automated follow-up, and SMS-compliant opt-in, so every inquiry is captured and worked. Technical SEO at scale: deployed thousands of fixes across the site while protecting every editorial headline. Tracking and attribution: built Google Tag Manager tracking for advertiser forms, calls, and inquiries, so every lead's source can be measured. Local search: optimized the Google Business Profile, with tracked links to the advertising page. Platform coordination: managed support cases with the publisher's content-platform vendor to resolve indexing and sitemap issues.
View case studyMeasured on
- New advertising revenue (client-reported)
- New advertisers (about $2,500 per advertiser on average)
- Advertiser inquiries captured through the website
- Desktop Google position, page 2 to page 1
- Average U.S. Google position
- Visitors to the advertising page (26 vs. 11, last 30 days)
Media/Publishing
Documented resultFifty Plus Advocate: editorial protection and technical remediation
Reporting period: September 2026 technical and search-recovery reporting
The challenge
An established publication needed its editorial archive protected in search while long-standing technical debt was cleared.
What MYM did
Publication SEO protection, technical remediation and referral/local visibility work, reported monthly.
View case studyMeasured on
- Desktop average position: page 2 to page 1
- SEO score, from 0
- Technical score
Next step
Start with your own numbers
The audit produces the same structure for your business — challenge, approach and the metrics that matter.